Marketing Emozionale E Neuroscienze Ii Edizione
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Marketing Emozionale E Neuroscienze Ii Edizione
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Author : Francesco Gallucci
language : it
Publisher: EGEA spa
Release Date : 2014-04-30T00:00:00+02:00
Marketing Emozionale E Neuroscienze Ii Edizione written by Francesco Gallucci and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30T00:00:00+02:00 with Business & Economics categories.
Il marketing, la comunicazione e le neuroscienze hanno un fondamentale punto di contatto: le emozioni. Le marche e le aziende sono strenuamente impegnate a cercare nuove conferme della propria identità e del proprio posizionamento. Innovare il marketing dipende sempre più dalla capacità di adottare nuovi modelli strategici che combinano in sistemi integrati discipline come le neuroscienze, il design, la filosofia, l’antropologia culturale. Emozioni, esperienze, semplicità sono quindi gli ingredienti di un nuovo modo di fare marketing: il neuromarketing. Di questa innovazione che implica un radicale cambio di paradigma e un passaggio dal monologo dell’azienda al dialogo con i clienti e i partner l’autore è stato precursore e, in virtù di ciò, questo suo libro si pone ormai come testo di riferimento riconosciuto.
Neuromarketing Ii Edizione
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Author : Francesco Gallucci
language : it
Publisher: EGEA spa
Release Date : 2019-07-01T00:00:00+02:00
Neuromarketing Ii Edizione written by Francesco Gallucci and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-01T00:00:00+02:00 with Business & Economics categories.
Conoscere il cervello aiuta a vendere di più? Molte le novità di questa edizione, oltre all’aggiornamento dei dati, con capitoli inediti e nuovi casi.
Strengthening Sustainable Digitalization Of Asian Economy And Society
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Author : Ordóñez de Pablos, Patricia
language : en
Publisher: IGI Global
Release Date : 2024-03-27
Strengthening Sustainable Digitalization Of Asian Economy And Society written by Ordóñez de Pablos, Patricia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-27 with Business & Economics categories.
In the ongoing evolution of Asia's economy and society, there is a crucial need to explore innovative conceptual frameworks, empirical studies, and case analyses. These endeavors aim to unravel the intricate relationship between digital transformation and the imperative for fostering a greener, more circular, and climate-neutral Asian economy. Strengthening Sustainable Digitalization of Asian Economy and Society explores the intersection between digital technologies, knowledge management, and sustainable development. The book addresses the challenges and opportunities the digital age poses, examining how advanced information technologies, including artificial intelligence, IoT, and machine learning, coupled with practical knowledge management, can catalyze a transformative journey. Strengthening Sustainable Digitalization of Asian Economy and Society unravels how these digital tools and solutions impact the realization of the Sustainable Development Goals (SDGs) by 2030, offering invaluable insights for academics, researchers, industry players, policymakers, and stakeholders. This book emphasizes the ASEAN region, providing an understanding of the regional nuances in the digital transition by presenting comparative regional studies, including Asia, Europe, the USA, Latin America, Africa, and the Gulf Region.
Marketing Emozionale E Neuroscienze
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Author : Francesco Gallucci
language : it
Publisher:
Release Date : 2015
Marketing Emozionale E Neuroscienze written by Francesco Gallucci and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Nuove Frontiere Del Marketing
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Author : Raffaele Crispino
language : it
Publisher: IPSOA
Release Date : 2013-06-28
Nuove Frontiere Del Marketing written by Raffaele Crispino and has been published by IPSOA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-28 with Business & Economics categories.
Il volume offre alle imprese un insieme di innovativi strumenti operativi di marketing, allo scopo di mantenere e rafforzare la propria posizione sul mercato, vale a dire evolvere e adattarsi al nuovo ambiente di riferimento. Nella prima parte si esaminano i trend in corso del mondo digitale, le susseguenti modificazioni nei comportamenti dei clienti e dei consumatori e le conseguenze che tutto ciò ha nei confronti del marketing. Successivamente si introduce a un approccio, a metodologie, a strumenti di analisi che stanno ridefinendo tutto l’ambito dello studio sui consumatori. Si tratta del neuromarketing, basato sulle più approfondite e recenti scoperte delle neuroscienze. Si affronta poi la questione dei big data. Più dati a disposizione da sistemi informativi sempre più complessi e da fonti sempre maggiori per quantità ed estensione favoriscono lo sviluppo delle opportunità di conoscere meglio il mercato o viceversa provocano una maggior confusione ed entropia? Infine si affrontano le modificazioni in atto dal punto di vista dell’impresa, per offrire a chi cerca soluzioni qualche indicazione operativa. Il tema è quello del management dello sviluppo dell’impresa, di come riorganizzare il proprio modo di essere sul mercato, con quali competenze, e soprattutto con quale strategia. Il testo è corredato da numerosi casi e riferimenti aziendali citati, da illustrazioni strettamente integrate ed esemplificative dei concetti e dei contenuti esposti, da box che approfondiscono aspetti particolari o testimoniano di casi concreti. STRUTTURA Il mondo digitale e le mutazioni del mercato Come pensano i consumatori: le neuroscienze e le ricerche di mercato Più dati a disposizione: aumentano le opportunità o l’entropia? Il marketing per lo sviluppo dell’impresa
Self Marketing Per Le Professioni Un Percorso Formativo Per I Talenti Dell Alta Formazione
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Author : VV.
language : it
Publisher: FrancoAngeli
Release Date : 2015
Self Marketing Per Le Professioni Un Percorso Formativo Per I Talenti Dell Alta Formazione written by VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
Consumer Behaviour
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Author : Robert East
language : en
Publisher: SAGE
Release Date : 2008-05-19
Consumer Behaviour written by Robert East and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-19 with Business & Economics categories.
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
Emotionraising
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Author : Francesco Ambrogetti
language : en
Publisher:
Release Date : 2016-11
Emotionraising written by Francesco Ambrogetti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11 with categories.
Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers!
Handbook Of Perinatal Clinical Psychology
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Author : Rosa Maria Quatraro
language : en
Publisher: Routledge
Release Date : 2020-03-26
Handbook Of Perinatal Clinical Psychology written by Rosa Maria Quatraro and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-26 with Medical categories.
The book examines the major issues in perinatal clinical psychology with the presence of theoretical information and operational indications, through a biopsychosocial approach. The multiplicity of scientific information reported makes this book both a comprehensive overview on the major perinatal mental health disorders and illnesses, and a clinical guide. It covers perinatal clinical psychology through a journey of 15 chapters, putting the arguments on a solid theoretical basis and reporting multiple operational indications of great utility for daily clinical practice. It has well documented new evidence bases in the field of clinical psychology that have underpinned the conspicuous current global and national developments in perinatal mental health. As such, it is an excellent resource for researchers, policy makers, and practitioners – in fact, anyone and everyone who wishes to understand and rediscover, in a single opera, the current scientific and application scenario related to psychological health during pregnancy and after childbirth.
The Persuasion Code
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Author : Christophe Morin
language : en
Publisher: John Wiley & Sons
Release Date : 2018-09-11
The Persuasion Code written by Christophe Morin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-11 with Business & Economics categories.
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
