Marketing Excellence 2
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Marketing Excellence 2
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Author : Hugh Burkitt
language : en
Publisher:
Release Date : 2010
Marketing Excellence 2 written by Hugh Burkitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Digital Marketing Excellence
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Author : Dave Chaffey
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-22
Digital Marketing Excellence written by Dave Chaffey and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-22 with Business & Economics categories.
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Marketing Excellence 3
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Author : Hugh Burkitt
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-11-03
Marketing Excellence 3 written by Hugh Burkitt and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-03 with Business & Economics categories.
Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes-Benz, Unilever, Macmillan, O2, PwC, Jack Daniel's and John Lewis. Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns.
Marketing Excellence 2
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Author : Hugh Burkitt
language : en
Publisher: eBook Partnership
Release Date : 2011-07-01
Marketing Excellence 2 written by Hugh Burkitt and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-01 with Business & Economics categories.
Marketing Excellence 2 features 34 award-winning case studies from some of the world's leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonald's, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more. Representing the best of the best, each case study details different marketing techniques in action, but all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution. To help draw out the lessons from the 34 studies, each of the 11 chapters of the book is introduced by a leading marketing practitioner, whose comments not only highlight key points of learning for each of the studies, but also show that they have found reading these cases an extremely rewarding exercise. We are sure that you will too.
Marketing Excellence
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Author : Soundview Executive Book Summaries
language : en
Publisher:
Release Date : 2005
Marketing Excellence written by Soundview Executive Book Summaries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Books--Abstracts categories.
Six Weeks To Marketing Excellence
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Author : Ros Jay
language : en
Publisher:
Release Date : 2003
Six Weeks To Marketing Excellence written by Ros Jay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Marketing categories.
Consumers are bombarded with thousands of marketing messages everyday telling them what they should do, where they should go and what they should buy. With this essential guide, learn how to get ahead of the competition, step by step, in just Six Weeks of practical guidance. Six Weeks to Perfect your Marketing Skills covers the following: Week 1: Writing Marketing Plans Week 2: Viral Marketing Campaigns Week 3: Building a Successful Brand Week 4: Direct Marketing Campaigns Week 5: Understanding Consumer Behaviour Week 6: Free Publicity For Your Business Also available in the series from August 2003: Six Weeks to Perfect Your Business Strategy Six Weeks to Perfect Your Professional Skills Six Weeks to Find a Job
An Investor S Perspective On Marketing Excellence
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Author : Dominik Kemsa
language : en
Publisher: Springer
Release Date : 2018-12-18
An Investor S Perspective On Marketing Excellence written by Dominik Kemsa and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-18 with Business & Economics categories.
Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
Profiles In Marketing Excellence
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Author : Pamela Lockard
language : en
Publisher:
Release Date : 2010
Profiles In Marketing Excellence written by Pamela Lockard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Businesspeople categories.
Excellence In Sales
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Author : Holger Dannenberg
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-02
Excellence In Sales written by Holger Dannenberg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-02 with Business & Economics categories.
"Excellence in Sales" is an integrated management approach for professional sales organisations. The authors collected best and worst practices in sales and customer management. The concept for true excellence in sales is relying on a set of levers which are explained in a systematic manner. Readers get the chance to compare their solutions with the worldwide top performers. Illustrations and numerous recommendations for implementation show how to improve the overall performance of companies.
Six Weeks To Marketing Excellence
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Author : Whitaker Perry Jay
language : en
Publisher: Hodder Education
Release Date : 2003-08-29
Six Weeks To Marketing Excellence written by Whitaker Perry Jay and has been published by Hodder Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-29 with categories.