Marketing Excellence 3
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Marketing Excellence 3
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Author : Hugh Burkitt
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-11-03
Marketing Excellence 3 written by Hugh Burkitt and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-03 with Business & Economics categories.
Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes-Benz, Unilever, Macmillan, O2, PwC, Jack Daniel's and John Lewis. Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns.
Digital Marketing Excellence
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Author : Dave Chaffey
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-22
Digital Marketing Excellence written by Dave Chaffey and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-22 with Business & Economics categories.
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Emarketing Excellence
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Author : Dave Chaffey
language : en
Publisher: Routledge
Release Date : 2013
Emarketing Excellence written by Dave Chaffey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
Emarketing Excellence
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Author : PR Smith
language : en
Publisher: Routledge
Release Date : 2012-10-12
Emarketing Excellence written by PR Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.
Marketing Excellence 3
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Author : Hugh Burkitt
language : en
Publisher:
Release Date : 2014
Marketing Excellence 3 written by Hugh Burkitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The Sostac Guide To Your Perfect Digital Marketing Plan
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Author : PR Smith
language : en
Publisher:
Release Date : 2018-02-06
The Sostac Guide To Your Perfect Digital Marketing Plan written by PR Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-06 with Digital communications categories.
2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a 'dip in & out' (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(r) Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . There is a free Kindle app which allows readers to enjoy this eBook on any mobile, iPad or laptop in addition to a kindle. What Experts Say About This Book "Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(r) gives you an awesomely simple framework to put that right." Dave Chaffey, CEO Smart Insights"A really good easy-to-follow guide" Ged Carroll, Digital Director VP Europe, RacePoint Global'This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.' IDM SOSTAC(r) Certified Planners online portal is now open for those that want to become SOSTAC(r) Certified Planners. Visit https: //www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC(r) Certified Planner certificate. See http: //www.PRSmith.org/SOSTAC for more or just go directly to https: //www.SOSTAC.org
An Investor S Perspective On Marketing Excellence
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Author : Dominik Kemsa
language : en
Publisher: Springer
Release Date : 2018-12-18
An Investor S Perspective On Marketing Excellence written by Dominik Kemsa and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-18 with Business & Economics categories.
Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
Social Media Marketing 3 Books In One
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Author : Dave Miller
language : en
Publisher:
Release Date : 2020-08-10
Social Media Marketing 3 Books In One written by Dave Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-10 with categories.
Do you want to make real money by selling? Do you want to become the next TikTok, Instagram, or Youtube influencer and make money on this such crazy new platform? Are you a brand manager or a business owner looking to expand your market and advertise on Social media? Do you share the content, but it is difficult to go viral? Do you really want many followers and engagement? Are you a manager or business owner and looking to reach the most potential clients?Do you want to learn the skill right now? Social media platforms are like fashion, and now is a turn of TikTok. The Tiktok social media stage has seen touchy development in the course of the most recent two years. TikTok lets users shoot, edit, and share short video recordings. Instagram and YouTube are the pillars of the influencer marketing It presently has more than 500 million clients that are frantic for the sake of entertainment and energizing content, and this is a massive open door for you to advance your business. To be useful on Social, you have to know how the stage functions and how the user interfaces with one another. This guide includes three books and will disclose all you have to know about to make fruitful marketing efforts. I have endeavored to provide you with everything that you have to know to utilize Social Media to showcase your business effectively. You will discover that various organizations and associations have just utilized Social media to get the word out. What they have done isn't advanced science, and you can reproduce their prosperity without any problem. If you're struggling with Social and find a way to get money with this, Inside this book, you will find how to transform your life, make money and go viral! Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!
Marketing Excellence 2
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Author : Hugh Burkitt
language : en
Publisher:
Release Date : 2010
Marketing Excellence 2 written by Hugh Burkitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Marketing Excellence
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Author : Soundview Executive Book Summaries
language : en
Publisher:
Release Date : 2005
Marketing Excellence written by Soundview Executive Book Summaries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Books--Abstracts categories.