Marketing For Engineers Scientists And Technologists
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Marketing For Engineers Scientists And Technologists
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Author : Tony Curtis
language : en
Publisher: Wiley
Release Date : 2008-05-05
Marketing For Engineers Scientists And Technologists written by Tony Curtis and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-05 with Business & Economics categories.
MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers’ needs and wants. Engineers, scientists and technologists need to understand these needs to develop and deliver better products. This book covers consumer products, services, international and business to business marketing, as well as current issues such as green and social marketing and the service extended marketing mix. Tony Curtis also discusses the core management skills needed to implement marketing plans, such as leadership, negotiation and consultancy. Finally, he brings all these elements together into three key areas; new product development, market driven quality and marketing plans. Written by a technologist for technologists, this book is essential reading for engineers and scientists taking a module in business studies or marketing at all levels. It also provides a good foundation in marketing strategy for MBA students with a technical or scientific first degree. Supporting material for lecturers is available at www.wileyeurope.com/college/curtis
An Introduction To Management For Engineers
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Author : Andrew C. Payne
language : en
Publisher:
Release Date : 1996-05-03
An Introduction To Management For Engineers written by Andrew C. Payne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-05-03 with Business & Economics categories.
Enhanced by sections drawn from other management courses, this book is based on the Engineering Management Program, a course which offers all its undergraduate engineers portable management skills.
Management For Engineers Technologists And Scientists
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Author : Wilhelm Nel
language : en
Publisher: Juta and Company Ltd
Release Date : 2007-04
Management For Engineers Technologists And Scientists written by Wilhelm Nel and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04 with Business & Economics categories.
Addressing the specific needs of engineers, scientists, and technicians, this reference introduces engineering students to the basics of marketing, human resource management, employment relations, personnel management, and financial management. This guide will help engineering students develop a sense for business and prepare them for the commercial and administrative dealings with customers, suppliers, contractors, accountants, and managers.
Cosmetic Science And Technology Theoretical Principles And Applications
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Author : Kazutami Sakamoto
language : en
Publisher: Elsevier
Release Date : 2017-03-03
Cosmetic Science And Technology Theoretical Principles And Applications written by Kazutami Sakamoto and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-03 with Technology & Engineering categories.
Cosmetic Science and Technology: Theoretical Principles and Applications covers the fundamental aspects of cosmetic science that are necessary to understand material development, formulation, and the dermatological effects that result from the use of these products. The book fulfills this role by offering a comprehensive view of cosmetic science and technology, including environmental and dermatological concerns. As the cosmetics field quickly applies cutting-edge research to high value commercial products that have a large impact in our lives and on the world's economy, this book is an indispensable source of information that is ideal for experienced researchers and scientists, as well as non-scientists who want to learn more about this topic on an introductory level. - Covers the science, preparation, function, and interaction of cosmetic products with skin - Addresses safety and environmental concerns related to cosmetics and their use - Provides a graphical summary with short introductory explanation for each topic - Relates product type performance to its main components - Describes manufacturing methods of oral care cosmetics and body cosmetics in a systematic manner
Concurrent Engineering Techniques And Applications
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Author : C. T. Leondes
language : en
Publisher: Elsevier
Release Date : 2014-12-01
Concurrent Engineering Techniques And Applications written by C. T. Leondes and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-01 with Technology & Engineering categories.
Concurrent Engineering Techniques and Applications reviews advances in concurrent engineering techniques and applications. An in-depth treatment of the quantitative and economic aspects of concurrent engineering is presented, with emphasis on techniques for measuring the performances of concurrent engineering and for comparing its economic effectiveness with that of traditional engineering. Open systems software standards in concurrent engineering are also discussed. Comprised of 12 chapters, this volume begins with an introduction to techniques for measuring the performances of concurrent engineering and for comparing its economic effectiveness with that of traditional engineering. The next chapter deals with open systems software standards and how to use open systems products effectively in concurrent engineering. The discussion then turns to concurrent product design and manufacturing; the essential issues involved in design-decision support in concurrent/simultaneous engineering; design for manufacturing and assembly and concurrent engineering in electro-optical systems; and the use of visualization in concurrent engineering. The use of multimedia presentation techniques and technology in the concurrent engineering process is also considered, along with techniques in technical documentation. This monograph will be useful to students, academicians, practicing professionals, and research workers.
What Every Engineer Should Know About Starting A High Tech Business Venture
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Author : Eric Koester
language : en
Publisher: CRC Press
Release Date : 2009-01-06
What Every Engineer Should Know About Starting A High Tech Business Venture written by Eric Koester and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-06 with Business & Economics categories.
Written by an experienced business lawyer in the technology, scientific and engineering community, this publication is for the engineer with an innovative high-tech idea or concept who needs those crucial business insights and strategies to move that idea forward. It offers key analysis on how to leave a current employer, gain access to technologie
Principles Of Marketing Engineering 2nd Edition
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Author : Gary L. Lilien
language : en
Publisher: DecisionPro
Release Date : 2013
Principles Of Marketing Engineering 2nd Edition written by Gary L. Lilien and has been published by DecisionPro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Science And Technology In Development Planning
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Author : Victor L. Urquidi
language : en
Publisher: Elsevier
Release Date : 2013-10-22
Science And Technology In Development Planning written by Victor L. Urquidi and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-22 with Business & Economics categories.
Science and Technology in Development Planning: Science, Technology and Global Problems covers the proceedings of the Symposium on Science and Technology Development Planning. The book presents several papers that tackle one of the agendas of the symposium, intended to convey to the reader the main lines of thought brought to the symposium and to illustrate various approaches. The 17 chapters of the text are organized into five parts, according to what agenda they cover. The first part tackles the interaction between science and technology and long-range development goals and strategies, while the second part deals with the science and technology in sectoral planning. Part III covers the incorporation of science and technology in the techniques of development planning; Part IV discusses the planning of science and technology in the development process. The last part talks about international cooperation. The book will be of great interest to readers cornered with the progress of science and how it will influence the world.
Marketing High Technology Services
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Author : Colin Sowter
language : en
Publisher: Routledge
Release Date : 2018-02-06
Marketing High Technology Services written by Colin Sowter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-06 with Social Science categories.
This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning. Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.
Predicting Technology A Practical Guide For Technology Managers And Marketing Professionals To Identify Future Market Opportunities
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Author : Thomas E. Vass
language : en
Publisher: First Edition Design Pub.
Release Date : 2014-02-28
Predicting Technology A Practical Guide For Technology Managers And Marketing Professionals To Identify Future Market Opportunities written by Thomas E. Vass and has been published by First Edition Design Pub. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Business & Economics categories.
Part of the theory about predicting the direction of technology in this book builds upon work done by Clayton Christensen, a professor of business at Harvard University. Christensen has written many books about how multinational corporations are affected by a topic called "disruptive technology."