Marketing For Restaurateurs And Hoteliers
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Marketing For Restaurateurs And Hoteliers
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Author : Hrayr Berberoǧlu
language : en
Publisher:
Release Date : 1999
Marketing For Restaurateurs And Hoteliers written by Hrayr Berberoǧlu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Hospitality industry categories.
Finally a marketing book for the modern restaurant and/or hotel hospitality manager and students planning a career in the industry. It is concise and to the point. Approaches the subject from the point of view of an operator and explains each topic clearly. Marketing strategies are explained throughout for success. Today, without a good understanding of marketing principles and application, success will be illusive.
Marketing Management For The Hospitality Industry
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Author : Allen Z. Reich
language : en
Publisher: John Wiley & Sons
Release Date : 1997-04-07
Marketing Management For The Hospitality Industry written by Allen Z. Reich and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-07 with Business & Economics categories.
The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a friendly smile and a strong work ethic has passed. Dining,lodging, and entertaining habits are changing rapidly as theinformation age revolutionizes the world economy. More than ever,businesses must focus their marketing efforts on specific segmentswithin the market. Success in the hospitality industry demands thatyou develop the cutting-edge decision-making skills necessary foreffective strategic market management. Marketing Management for the Hospitality Industry providescomprehensive coverage of marketing from both long- and short-termperspectives. Each chapter is an actual component of an overallstrategic marketing model, and the book's easy-to-read, hands-onapproach simplifies complex material and enables you to graspdifficult concepts quickly and completely. Inside you'll find: * How-to's for planning long- and short-term marketingstrategies * Examples of successful marketing strategies * Specific techniques for analyzing markets * Strategic development and administrative aspects ofmarketing * Sample strategic marketing plans that clearly demonstrate howmarketing strategies are applied in both the lodging andfoodservice segments of the industry * Tips on integrating marketing strategy with overall businessstrategy * Numerous charts and tables that support the text and clarifydifficult points Whether you are a marketing manager, general manager of a hotelor restaurant, corporate manager, or a student eager to make yourmark on the industry, with this indispensable guide you willsharpen your competitive edge, reach the customers you need, andmake the most of every opportunity to help your business grow.
Hospitality Marketing Management
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Author : Robert D. Reid
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1989
Hospitality Marketing Management written by Robert D. Reid and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
Marketing For Hotels And Restaurants
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Author : Rodney Martin
language : en
Publisher:
Release Date : 1986
Marketing For Hotels And Restaurants written by Rodney Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Hotels categories.
Efficient Marketing Concept For Hotels And Restaurants
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Author : Frank Höchsmann
language : de
Publisher: BoD – Books on Demand
Release Date : 2020-12-30
Efficient Marketing Concept For Hotels And Restaurants written by Frank Höchsmann and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-30 with Business & Economics categories.
After the Corona crisis, the development of a new Marketing concept is imperative and vital, especially for medium-sized privately managed hotels and restaurants. This Marketing concept helps to increase sales, save time, give structures, control costs, but also to win new customers and motivate regular customers to return. In times like these, a stringent Marketing concept offers the opportunity to use scarce financial resources specifically for Marketing measures. Spontaneous decisions, impulse actions or Marketing mis-investments are no longer necessary. This Marketing concept provides a comprehensible guideline, which, if implemented correctly, leads to demonstrable and well-deserved success.
Handbook Of Hospitality Marketing Management
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Author : Haemoon Oh
language : en
Publisher: Routledge
Release Date : 2009-11-04
Handbook Of Hospitality Marketing Management written by Haemoon Oh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-04 with Business & Economics categories.
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Marketing For Hospitality And Tourism Pearson New International Edition
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Author : Philip Kotler
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-08-27
Marketing For Hospitality And Tourism Pearson New International Edition written by Philip Kotler and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-27 with Business & Economics categories.
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Hospitality Marketing
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Author : David Bowie
language : en
Publisher: Taylor & Francis
Release Date : 2013-06-17
Hospitality Marketing written by David Bowie and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
Hospitality Marketing
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Author : Neil Wearne
language : en
Publisher: Routledge
Release Date : 2013-01-11
Hospitality Marketing written by Neil Wearne and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Business & Economics categories.
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Marketing Hotels And Restaurants Into The 90 S
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Author : Melvyn Greene
language : en
Publisher:
Release Date : 1987
Marketing Hotels And Restaurants Into The 90 S written by Melvyn Greene and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Caterers and catering categories.