Marketing Imagination
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Marketing Imagination
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Author : Theodore Levitt
language : en
Publisher: Simon and Schuster
Release Date : 1986-04-21
Marketing Imagination written by Theodore Levitt and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-04-21 with Business & Economics categories.
A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
Marketing Imagination
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Author : Theodore Levitt
language : it
Publisher:
Release Date : 1986
Marketing Imagination written by Theodore Levitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with categories.
Marketing Imagination
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Author : Theodore Levitt
language : it
Publisher:
Release Date : 1990
Marketing Imagination written by Theodore Levitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
The Marketing Imagination
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Author : Theodore Levitt
language : en
Publisher:
Release Date : 1986
The Marketing Imagination written by Theodore Levitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.
Marketing Myopia
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Author : Theordore Levitt
language : en
Publisher: Harvard Business Review Press
Release Date : 2008-06-16
Marketing Myopia written by Theordore Levitt and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-16 with Business & Economics categories.
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
In Search Of The Marketing Imagination
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Author : Jonlee Andrews
language : en
Publisher:
Release Date : 1992
In Search Of The Marketing Imagination written by Jonlee Andrews and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Imagining Marketing
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Author : Stephen Brown
language : en
Publisher: Routledge
Release Date : 2003-09-02
Imagining Marketing written by Stephen Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to all manner of marketplace phenomena. Key features include: * the treatment of artistic artefacts as a source of marketing understanding * a detailed discussion surrounding the argument that marketers should adopt more imaginative modes of academic expression * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette. This book provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practitioners.
The New Marketing Era
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Author : Paul Postma
language : en
Publisher: McGraw-Hill Companies
Release Date : 1999
The New Marketing Era written by Paul Postma and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
A contrarian marketing guru goes beyond a theoretical framework to guide readers through the many ways in which today's technology can be used to sell to these basic human desires.
Marketing For Dummies
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Author : Alexander Hiam
language : en
Publisher: John Wiley & Sons
Release Date : 2014-05-05
Marketing For Dummies written by Alexander Hiam and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-05 with Business & Economics categories.
Whether it's boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this guide has everything you need to enter a new-- and successful-- phase of marketing your business.
Gravitational Marketing
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Author : Jimmy Vee
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-21
Gravitational Marketing written by Jimmy Vee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-21 with Business & Economics categories.
If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.