The Marketing Imagination
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Marketing Imagination
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Author : Theodore Levitt
language : en
Publisher: Simon and Schuster
Release Date : 1986-04-21
Marketing Imagination written by Theodore Levitt and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-04-21 with Business & Economics categories.
A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
The Marketing Imagination
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Author : Theodore Levitt
language : en
Publisher:
Release Date : 1986
The Marketing Imagination written by Theodore Levitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.
Marketing Imagination
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Author : Theodore Levitt
language : it
Publisher:
Release Date : 1986
Marketing Imagination written by Theodore Levitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with categories.
Marketing Imagination
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Author : Theodore Levitt
language : it
Publisher:
Release Date : 1990
Marketing Imagination written by Theodore Levitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Marketing Myopia
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Author : Theordore Levitt
language : en
Publisher: Harvard Business Review Press
Release Date : 2008-06-16
Marketing Myopia written by Theordore Levitt and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-16 with Business & Economics categories.
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
In Search Of The Marketing Imagination
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Author : Jonlee Andrews
language : en
Publisher:
Release Date : 1992
In Search Of The Marketing Imagination written by Jonlee Andrews and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
The Imagination Machine
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Author : Martin Reeves
language : en
Publisher: Harvard Business Press
Release Date : 2021-06-08
The Imagination Machine written by Martin Reeves and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-08 with Business & Economics categories.
A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Marketing For Business Growth
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Author : Theodore Levitt
language : en
Publisher:
Release Date : 1974
Marketing For Business Growth written by Theodore Levitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Marketing categories.
Imagining Marketing
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Author : Stephen Brown
language : en
Publisher: Routledge
Release Date : 2003-09-02
Imagining Marketing written by Stephen Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to all manner of marketplace phenomena. Key features include: * the treatment of artistic artefacts as a source of marketing understanding * a detailed discussion surrounding the argument that marketers should adopt more imaginative modes of academic expression * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette. This book provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practitioners.
Feeding The Marketing Plan With Innovation And Responsability
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Author : Matteo Fabbi
language : en
Publisher: GRIN Verlag
Release Date : 2011-10-19
Feeding The Marketing Plan With Innovation And Responsability written by Matteo Fabbi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-19 with Business & Economics categories.
Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 82%, University of Westminster, course: BA Global Marketing , language: English, abstract: Through my three years of marketing studies, I have come to understand that marketing planning never has been the simple step-by-step approach described so enthusiastically in most prescriptive texts and courses. According to MacDonald, M (2004), the moment an organisation embarks on the marketing planning path, it can expect to encounter a number of complex organisational, attitudinal, process and cognitive problems, which are likely to block progress. In order to identify those processes and problems this paper went through an investigation of the various stages when writing a marketing plan. It also made an attempt to provide new and fresh insights for the consideration of thinking marketing plans in today’s Global environment. It made use of marketing theories and models taken from textbooks and online resources, but also practical example to further explain five main factors, in order: the consideration involved in deciding the marketing objectives, the marketing audit, principal decisions to be made when preparing a marketing plan, the main criteria for the successful implementation of the marketing plan, and the pros and cons of standardizing the marketing management process.