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Marketing In Customer Technology Environments

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Marketing In Customer Technology Environments

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Author : Devanathan Sudharshan
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-04-16

Marketing In Customer Technology Environments written by Devanathan Sudharshan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-16 with Business & Economics categories.

With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

Marketing In Customer Technology Environments

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Author : Devanathan Sudharshan
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-04-16

Digital Transformation In The Customer Experience

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Author : Mohammed Majeed
language : en
Publisher: CRC Press
Release Date : 2025-02-10

Digital Transformation In The Customer Experience written by Mohammed Majeed and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-10 with Business & Economics categories.

Technology is an indispensable part of the business world with firms using digital platforms to gain/create, maintain and deliver customer experience, especially post-pandemic. Digitization involves the comprehensive integration of digital technology into all facets of a company’s operations, yielding heightened value for customers. This book, Digital Transformation in the Customer Experience, looks at how digital transformation can help both service and manufacturing firms to deliver better customer experience. This book will enhance readers’ understanding of the disruptive technologies that have brought businesses to their current digital state, including social media, artificial intelligence (AI), big data, machine learning, and the Internet of Things (IoT). Numerous examples and exhibits are employed to illustrate the book’s comprehensive digital framework. It presents case studies of digital implementation across diverse industries and provides implementation templates for businesses. Designed to support careers in consulting and the execution of digital strategies within companies, the book covers all essential aspects. To offer insights into practical digital transformation in real-world scenarios, the book incorporates case studies and examples spanning various industries. Its organized structure makes it accessible to students, instructors, and junior and mid-level executives. Furthermore, the book seeks to disseminate novel technical concepts and features that can be integrated into daily life for the betterment of society. The book addresses important questions such as the relevance of e-service quality in customer satisfaction and loyalty, impact and effect of adware, malware and spyware on the digital environment, the Internet of Everything in marketing, digital entertainment, digital transformation in healthcare and more. The book also covers the impact of digitalization on education, finance and banking as well as the hospitality industry. Sensitive topics like the influence of Facebook on consumer engagement and the impact of social media marketing communications on teenagers’ attitudes, etc. are also addressed in the book.

Information And Communication Technologies Management In Turbulent Business Environments

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Author : Koh, S.C. Lenny
language : en
Publisher: IGI Global
Release Date : 2009-01-31

Information And Communication Technologies Management In Turbulent Business Environments written by Koh, S.C. Lenny and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-31 with Business & Economics categories.

Informs today's business managers of important ICT strategy in changing business environments, techniques for effective ICT development, and ICT challenges for the future.

Information Technology And Collection Management For Library User Environments

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Author : Walker, Joseph
language : en
Publisher: IGI Global
Release Date : 2013-11-30

Information Technology And Collection Management For Library User Environments written by Walker, Joseph and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-30 with Language Arts & Disciplines categories.

Times have changed and library institutions struggle to maintain relevancy in the Information Age. With the inescapable presence of harnessing technologies for information management and access, the role of the library has increased in importance within academic institutions and public communities. Information Technology and Collection Management for Library User Environments brings into focus the new responsibility libraries have in meeting patron needs, specifically with the use of emerging technologies. Highlighting the concepts of collection management, library space planning, and information technologies; this book is a critical guide for library professionals, para-professionals, as well as researchers who wish to meet the diverse needs of patrons in ever-changing societies.

Sustainable Digital Technology And Ethics In An Ever Changing Environment

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Author : Muneer Al Mubarak
language : en
Publisher: Springer Nature
Release Date : 2025-07-13

Sustainable Digital Technology And Ethics In An Ever Changing Environment written by Muneer Al Mubarak and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-13 with Technology & Engineering categories.

Digital technology contributes to sustainability as it positively impacts society and environment, improves efficiency, and minimizes waste. It is best functioned when ethics in technology and privacy are fully considered. Digital ethics deals with the impact of digital information on societies and the environment. Issues that are of concern include privacy, information overload, Internet addiction, and robotics. Digital ethics pays special attention to developing rules and moral guidelines that individuals and companies should follow when interacting with technology. Digital ethics gives guidelines on what is the right thing to do and wrong thing to avoid. No doubt that the emergence of digital technologies such as IoT and AI can improve people's life and organizations' efficiency but should be appropriately governed. Today's society places a growing emphasis on sustainability, and digital technologies as they are essential to attaining sustainable development. Digital technologies can be used to lessen negative environmental impact, conserve resources, and create communities that are more resilient. Digital technologies can help to promote sustainability through the utilization of renewable energy sources. Sustainable environmental practices can benefit from the transition to digital technology revolution. Sustainability solutions are developed and put into practice using a variety of technologies, including AI, big data analytics, IoT, social media, as well as mobile technology. To discover infections that occur in the river systems, for instance, smart water management systems, an AI-based technology, is being utilized. Data obtained from such technologies may be used to analyze the problem of water contamination and create and execute remedies. Additionally, through lowering waste and carbon emissions, AI, IoT, and Big Data analytics technologies improve the sustainability of corporate activities. Technology is an essential aspect of modern life, and it has transformed the way people communicate, work, and interact with each other drastically over the last few decades. While technology has brought many benefits, it has also created ethical challenges. Technology ethics is a field of study that seeks to understand and address the ethical challenges posed by the advancement and development of technology.

Proceedings Of The 6th International Conference On Advance Computing And Intelligent Engineering

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Author : Bibudhendu Pati
language : en
Publisher: Springer Nature
Release Date : 2022-09-21

Proceedings Of The 6th International Conference On Advance Computing And Intelligent Engineering written by Bibudhendu Pati and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-21 with Technology & Engineering categories.

This book gathers high-quality research papers presented at the 6th International Conference on Advanced Computing and Intelligent Engineering (ICACIE 2021) organized by Bhubaneswar Institute of Technology, Bhubaneswar, Odisha, India, during December 23–24, 2021. It includes sections describing technical advances and the latest research in the fields of computing and intelligent engineering. Intended for graduate students and researchers working in the disciplines of computer science and engineering, the proceedings also appeal to researchers in the field of electronics, as they cover hardware technologies and future communication technologies.

International Conference On Smart Environment And Green Technologies Icsegt2024

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Author : Fahreddin Sadikoglu Mammadov
language : en
Publisher: Springer Nature
Release Date : 2024-12-29

International Conference On Smart Environment And Green Technologies Icsegt2024 written by Fahreddin Sadikoglu Mammadov and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-29 with Computers categories.

This book compiles state-of-the-art studies and real-world applications in ecosystems and smart environments. It covers important subjects like creating a sustainable economy, green and renewable energy, and IoT-powered industrial and agricultural systems. Along with providing insights into theory, modelling, and the deployment of smart cities and infrastructure, the book also examines the use of AI in the earth and environmental sciences and economy. The book is intended to be a priceless tool for scholars, professionals, and recent graduates. It acts as a manual and source of inspiration for promoting environmentally friendly technologies and sustainable solutions. It opens the door for creating intelligent systems that maximise resource use, reduce carbon footprints, and enhance general quality of life by incorporating the most recent technological developments.

8th International Conference On Sustainable Commerce Through Ai Uncover The Potential

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Author : M.S. Loganathan
language : en
Publisher: Shanlax Publications
Release Date :

8th International Conference On Sustainable Commerce Through Ai Uncover The Potential written by M.S. Loganathan and has been published by Shanlax Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

The conference proceedings of the 8th International Conference on Sustainable Commerce through AI, Crystal-2024, likely include a collection of papers, presentations, and discussions that took place during the event. These proceedings would cover a wide range of topics related to the application of Artificial Intelligence (AI) in Commerce, reflecting the theme of "Unlock the Potential." The proceedings may include Research papers, detailed studies and findings related to AI tools and techniques in various aspects of commerce such as Marketing, Finance, Human Resource, and others. It also include paper presentation summaries of research papers presented at the conference, covering topics like AI applications, case studies, and innovative approaches in commerce. Overall, the conference proceedings would serve as a comprehensive resource for researchers, practitioners, and policymakers interested in understanding the current state and future directions of AI in commerce, providing valuable insights and inspiring further research and collaboration in this field.

Building Sustainable Health Ecosystems

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Author : Hongxiu Li
language : en
Publisher: Springer
Release Date : 2016-09-02

Building Sustainable Health Ecosystems written by Hongxiu Li and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-02 with Medical categories.

This book constitutes the refereed proceedings of the 6th International Conference on Well-Being in the Information Society, WIS 2016, held in Tampere, Finland, in September 2016. The 21 revised full papers presented were carefully reviewed and selected from 42 submissions. With the core topic "Building Sustainable Health Ecosystems" WIS 2016 focused on innovations and fresh ideas in the cross-section of urban living, information society and health as understood in a wide sense. The papers presented in this volume are organized along the following seven broad topics: 1. Macro level considerations of e-health and welfare, 2.Welfare issues of children, youth, young elderly and seniors, 3. Analytics issues of eHealth and welfare, 4. National/regional initiatives in eHealth and welfare, and 5. Specific topics of eHealth. The papers in these topics span qualitative and quantitative analysis, empirical surveys, case studies as well as conceptual work.

Marketing In Customer Technology Environments

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