Marketing In France
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Marketing Information Sources In France
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Author : Jacques Lleu
language : en
Publisher:
Release Date : 1992
Marketing Information Sources In France written by Jacques Lleu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Marketing categories.
French For Marketing
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Author : R. E. Batchelor
language : fr
Publisher: Cambridge University Press
Release Date : 1997
French For Marketing written by R. E. Batchelor and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Written entirely in French, this book provides a structured two-year course in French and marketing.
Marketing Opportunities In France
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Author : E.R.C. Statistics International Ltd
language : en
Publisher:
Release Date : 1983-01
Marketing Opportunities In France written by E.R.C. Statistics International Ltd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-01 with Consumers categories.
Marketing Michelin
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Author : Stephen L. Harp
language : en
Publisher: JHU Press
Release Date : 2001-12-14
Marketing Michelin written by Stephen L. Harp and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-14 with Business & Economics categories.
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Marketing Consumer Goods In France
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Author :
language : en
Publisher:
Release Date : 1989
Marketing Consumer Goods In France written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
Marketing In France
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Author : Myra L. Triplett
language : en
Publisher:
Release Date : 1976
Marketing In France written by Myra L. Triplett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Marketing categories.
Marketing In France
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Author : James Fitzgerald
language : en
Publisher:
Release Date : 1984
Marketing In France written by James Fitzgerald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Marketing categories.
Marketing In France
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Author :
language : en
Publisher:
Release Date : 1978
Marketing In France written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Marketing categories.
Marketing Identities Through Language
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Author : E. Martin
language : en
Publisher: Springer
Release Date : 2005-11-30
Marketing Identities Through Language written by E. Martin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-30 with Business & Economics categories.
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Air France Internet Marketing
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Author : Mark Jeffery
language : en
Publisher:
Release Date : 2016
Air France Internet Marketing written by Mark Jeffery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Airlines categories.
Rob Griffin, senior vice president and U.S. director of search for Media Contacts, a communications consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France. At the time of the case, SEM had become an advertising phenomenon, with North American advertisers spending $9.4 billion in the SEM channel, up 62% from 2005. Moving forward, Griffin wants to ensure that the team keeps its leading edge and delivers the results Air France requires for optimal Internet sales growth. The case centers upon Air France's and Media Contacts' efforts to find the ideal SEM campaign to provide an optimal amount of ticket sales in response to advertising dollars spent. This optimal search marketing campaign is based on choosing effective allocation of ad dollars across the various search engines, as well as selecting appropriate keywords and bid strategies for placement on the search result page for Internet users. In determining the optimal strategy, the case presents background information on the airline industry as well as the Internet search options available at the time, including Google, Microsoft MSN, Yahoo!, and Kayak. Additionally, background information is provided on SEM and its associated costs and means of measuring the successfulness of each marketing effort. The case illustrates how one must first determine the key performance indicators for the project to guide analysis and enable comparison of various SEM campaigns. Cost per click and probability to produce a sale differ among publishers. Therefore, using a portfolio application model's quadrant positions can be used to determine optimal publisher strategies. Additionally, pivot tables help illustrate campaigns and strategies that have historically been most successful in meeting Air France's target Internet sales. Multiple recommendations on how Media Contacts can assist Air France in improving its SEM strategy can be derived from the data provided. Students learn how to optimally leverage the Internet in generating customer sales in a cost-effective manner. Students will analyze and manipulate a variety of data using pivot tables to determine optimal strategies for obtaining maximum total online bookings through the various online channels available. Using a portfolio application model, students can determine an optimal publisher strategy and complete copy improvement analysis.