Marketing In South Africa
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Marketing In South Africa
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Author : John Simpson
language : en
Publisher: Van Schaik Publishers
Release Date : 2002
Marketing In South Africa written by John Simpson and has been published by Van Schaik Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.
Marketing Tourism In South Africa
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Author : Richard George
language : en
Publisher: Oxford University Press, USA
Release Date : 2008
Marketing Tourism In South Africa written by Richard George and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
South African Marketing Cases For Decision Makers
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Author : Leyland F. Pitt
language : en
Publisher: Juta and Company Ltd
Release Date : 2001
South African Marketing Cases For Decision Makers written by Leyland F. Pitt and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.
Marketing In South Africa
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Author :
language : en
Publisher:
Release Date : 2017
Marketing In South Africa written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Marketing categories.
Marketing To South African Consumers
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Author : James Lappeman
language : en
Publisher:
Release Date : 2021
Marketing To South African Consumers written by James Lappeman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Consumer behavior categories.
Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Africa has a unique hybrid economy with strong formal and informal economies co-existing in a deeply unequal society. This textbook maintains a classic view of marketing theory but is written with a focus on consumer behaviour. It provides a unique contribution to the marketing textbook landscape, in that it is written by marketing academics, professionals and students, and is focused on making local context a central reference rather than a peripheral addition. The textbook is relevant to any marketer or business owner who would like to gain more understanding of marketing in general and South African consumers in particular.
Marketing Management
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Author : M. C. Cant
language : en
Publisher: Juta and Company Ltd
Release Date : 2009
Marketing Management written by M. C. Cant and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Marketing In South Africa
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Author : R. N. Brits
language : en
Publisher:
Release Date : 1985
Marketing In South Africa written by R. N. Brits and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Consumers categories.
Marketing South African Tourism
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Author : Richard George
language : en
Publisher: Oxford University Press, USA
Release Date : 2004
Marketing South African Tourism written by Richard George and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Marketing Communications Management
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Author : Ludi Koekemoer
language : en
Publisher:
Release Date : 1987
Marketing Communications Management written by Ludi Koekemoer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Advertising categories.
Marketing Management
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Author : Michael C. Cant
language : en
Publisher: Juta and Company Ltd
Release Date : 2011-03
Marketing Management written by Michael C. Cant and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Marketing categories.
This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.
