Marketing In The Service Sector
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Marketing In The Service Sector
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Author : John M. Rathmell
language : en
Publisher:
Release Date : 1974
Marketing In The Service Sector written by John M. Rathmell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with categories.
Strategic Management And Marketing In The Service Sector
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Author : Christian Grönroos
language : en
Publisher:
Release Date : 1982
Strategic Management And Marketing In The Service Sector written by Christian Grönroos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Service industries categories.
Service Industries Marketing
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Author : Mark Gabbott
language : en
Publisher: Routledge
Release Date : 2014-02-25
Service Industries Marketing written by Mark Gabbott and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
Services Marketing Management
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Author : Hans Kasper
language : en
Publisher:
Release Date : 1999-07-27
Services Marketing Management written by Hans Kasper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-27 with Business & Economics categories.
Services Marketing Management An International Perspective Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors' views about the essence of marketing in concepts such as market orientation, long-term relationships, quality and, ultimately, satisfaction, this unique book includes the latest developments in Europe, Northern America and Australasia. The text is built around four themes: * The fundamentals of services marketing management * A new classification of services based on an extensive overview of existing classifications * The definition of four new types of services * The increasing trend to the internationalization of services The benefits of this book are threefold, the reader will: have an understanding of services marketing management in both a national and an international context; be able to manage a market-oriented service organization; and be able to deliver excellent service quality leading to long-term relationships with customers and employees. Numerous examples illustrate key points discussed in the text and each chapter concludes with a case study.
Principles Of Services Marketing
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Author : Adrian Palmer
language : en
Publisher: McGraw-Hill Companies
Release Date : 1994
Principles Of Services Marketing written by Adrian Palmer and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing categories.
"... Analyzes key issues in the marketing of services, focusing on the factors that differentiate the task of a services marketer from somebody involved in marketing goods. After defining and conceptualizing the diversity of services, the nature and consequences of core concepts such as intangibility, inseparability, perishability and variability are all addressed within the context of a revised services marketing mix. Particular emphasis is placed on analysing the service encounter and understanding service quality. One whole chapter considers issues in the increasingly important internationalization of services."--Back cover.
Handbook Of Service Business
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Author : John R. Bryson
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-04-30
Handbook Of Service Business written by John R. Bryson and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co
Marketing In The Service Industries
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Author : Gordon Foxall
language : en
Publisher: Routledge
Release Date : 2013-10-31
Marketing In The Service Industries written by Gordon Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
Understanding Services Management
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Author : William J. Glynn
language : en
Publisher:
Release Date : 1995-11-09
Understanding Services Management written by William J. Glynn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-11-09 with Business & Economics categories.
A state-of-the-art services managment guide
Emerging Perspectives On Services Marketing
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Author : Leonard L. Berry
language : en
Publisher:
Release Date : 1983
Emerging Perspectives On Services Marketing written by Leonard L. Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Marketing categories.
Product Development For The Service Sector
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Author : Robert G. Cooper
language : en
Publisher: Basic Books
Release Date : 1999-10-22
Product Development For The Service Sector written by Robert G. Cooper and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10-22 with Business & Economics categories.
As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sector—get close to the customer, offer multi-dimensional solutions, provide high-quality support. But in today's highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturers—employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.