Marketing Information Products And Services
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Marketing Information Products And Services
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Author : International Development Research Centre (Canada)
language : en
Publisher: IDRC
Release Date : 1999
Marketing Information Products And Services written by International Development Research Centre (Canada) and has been published by IDRC this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Contributed articles presented at a workshop held in 1994.
Marketing Information Products And Services
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Author :
language : en
Publisher:
Release Date : 1999
Marketing Information Products And Services written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Information services categories.
Information Marketing
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Author : Jennifer Rowley
language : en
Publisher: Routledge
Release Date : 2016-05-23
Information Marketing written by Jennifer Rowley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-23 with Business & Economics categories.
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
Marketing Library And Information Services International Perspectives
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006-05-02
Marketing Library And Information Services International Perspectives written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-02 with Language Arts & Disciplines categories.
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Information Sources On Marketing New Products
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Author : United States. Business and Defense Services Administration
language : en
Publisher:
Release Date : 1969
Information Sources On Marketing New Products written by United States. Business and Defense Services Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Marketing categories.
Marketing It Products And Services
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Author : Jessica Keyes
language : en
Publisher: CRC Press
Release Date : 2009-09-14
Marketing It Products And Services written by Jessica Keyes and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-14 with Business & Economics categories.
Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing m
Product Service Strategy
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Author : Richard T. Hise
language : en
Publisher:
Release Date : 1977
Product Service Strategy written by Richard T. Hise and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with New products categories.
Marketing Services And Resources In Information Organizations
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Author : Zhixian George Yi
language : en
Publisher: Chandos Publishing
Release Date : 2017-09-20
Marketing Services And Resources In Information Organizations written by Zhixian George Yi and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-20 with Social Science categories.
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive
Information Marketing
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Author : J. E. Rowley
language : en
Publisher: Ashgate Publishing
Release Date : 2001
Information Marketing written by J. E. Rowley and has been published by Ashgate Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
"To survive and flourish, organizations in the information marketplace need to be confident about their mission and role, and to be continually alert to technological, economic, political and social factors that are reshaping the user context in which they function. Taking as its focus the interface between the consumer and the information provider, this book redefines our thinking about the marketing of information products and services. Using theoretical concepts such as the nature of the information products and the conceptualization of customer relationships, as well as practical perspectives, such as marketing planning, and the use of different communications media, it gives practical guidance which can be applied to the context of the reader, whether information studies student or professional providing information to any kind of consumer group."--BOOK JACKET.
From Products To Services
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Author : Laurie Young
language : en
Publisher: John Wiley & Sons
Release Date : 2008-08-06
From Products To Services written by Laurie Young and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-06 with Business & Economics categories.
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener’s ‘big bet’; at GE it was one of former CEO Jack Welch’s ‘four major strategies’ and, at General Motors, the financial services arm was its most profitable business for many years. Yet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the ‘evolution from products through services to solutions’ is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating. To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change. What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature? Written by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject. "This book is a ‘must read’ for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective" —Jim Spohrer, Director, IBM Almaden Research Centre, USA "Laurie Young details in very practical ways the reasons and methodologies for change ... I would recommend this book to every one of my customers." —Douglas Morse, Managing Principal for the Services Transformation and Innovation Group LLC "I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms." —Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University