Marketing Innovations In Tourism Industry An Empirical Study Of Madhya Pradesh
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Marketing Innovations In Tourism Industry An Empirical Study Of Madhya Pradesh
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Author : DR. ISHA KAUR RAKHRA
language : en
Publisher: RED'SHINE Publication. Pvt. Ltd.
Release Date : 2020-06-04
Marketing Innovations In Tourism Industry An Empirical Study Of Madhya Pradesh written by DR. ISHA KAUR RAKHRA and has been published by RED'SHINE Publication. Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-04 with Antiques & Collectibles categories.
Emerging Innovative Marketing Strategies In The Tourism Industry
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Author : Ray, Nilanjan
language : en
Publisher: IGI Global
Release Date : 2015-08-03
Emerging Innovative Marketing Strategies In The Tourism Industry written by Ray, Nilanjan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-03 with Business & Economics categories.
The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Strategic Perspectives In Destination Marketing
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Author : Camilleri, Mark Anthony
language : en
Publisher: IGI Global
Release Date : 2018-08-17
Strategic Perspectives In Destination Marketing written by Camilleri, Mark Anthony and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-17 with Business & Economics categories.
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Strategic Innovative Marketing And Tourism
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Author : Androniki Kavoura
language : en
Publisher: Springer Nature
Release Date : 2020-03-09
Strategic Innovative Marketing And Tourism written by Androniki Kavoura and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-09 with Business & Economics categories.
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Exploring Niche Tourism Business Models Marketing And Consumer Experience
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Author : Rodrigues, Maria Antónia
language : en
Publisher: IGI Global
Release Date : 2023-08-18
Exploring Niche Tourism Business Models Marketing And Consumer Experience written by Rodrigues, Maria Antónia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-18 with Business & Economics categories.
The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.
Emerging Innovative Marketing Strategies In The Tourism Industry
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Author :
language : en
Publisher: Business Science Reference
Release Date : 2015
Emerging Innovative Marketing Strategies In The Tourism Industry written by and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Tourism categories.
"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--
Tourism Marketing
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Author : Nilanjan Ray
language : en
Publisher:
Release Date : 2017-06-15
Tourism Marketing written by Nilanjan Ray and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-15 with Tourism categories.
Cover -- Half Title -- Title -- Copyright -- ABOUT THE EDITORS -- Contents -- List of Contributors -- List of Abbreviations -- Preface -- Acknowledgment -- Chapter 1. Growth Strategies: Grupo Posadas -- chapter 2. Determinants of Tourist Visits in Destination Development: An Empirical Analysis of Sikkim -- Chapter 3. Relationship Between Destination Image, Tourist Satisfaction, and Destination Loyalty -- Chapter 4. Intention to Revisit a Tourism Destination: An Empirical Study of Bundelkhand, India -- Chapter 5. The Role of Service Marketing in India with Reference to the Tourism Industry -- Chapter 6. Coordination of Tourism Supply Chain Management -- Chapter 7. Synergy of the Tourism Industry with the Banking Sector in India: An Overview -- Chapter 8. Potential of Geospatial Mashups for Tourism Marketing -- Chapter 9. Companies' Perspective on Trust Building Factors: A Case of Online Tourism Companies in India -- Chapter 10. Role of the Marketing Mix (7Ps) on the Development of Rural Tourism: Evidence from Kamarpukur, West Bengal, India -- Chapter 11. Tourism Marketing in Nagaland: An Analytical Approach -- Chapter 12. Promotion of Ecotourism in the State with Special Reference to National Park and Wildlife Sanctuaries of Sikkim -- Chapter 13. Examination of Tourism Factors Affecting Tourists' Satisfaction: Evidence from Thimphu, Bhutan -- Chapter 14. Developing Promotional Strategy of Ecotourism in Himalayan State: Sikkim, India -- Chapter 15. Role of Social Media Marketing in the Tourism Industry -- Chapter 16. Development of Tourism in Myanmar -- Chapter 17. Product Diversification in the Restaurant Industry as a Competitive Advantage -- Index
Marketing Innovations For Sustainable Destinations
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Author : Alan Fyall
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2009-09-06
Marketing Innovations For Sustainable Destinations written by Alan Fyall and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-06 with Business & Economics categories.
A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
Food Retail Marketing Organised Or Unorganised
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Author : Dr. Rajesh Gupta, Dr. D.D. Bedia
language : en
Publisher: Academic Guru Publishing House
Release Date : 2021-12-20
Food Retail Marketing Organised Or Unorganised written by Dr. Rajesh Gupta, Dr. D.D. Bedia and has been published by Academic Guru Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-20 with Antiques & Collectibles categories.
This book aimed to discuss various factors associated with retail food marketing along with its constituents. The prospect of food retailers is also attempted to observe and study. The book also described different approaches of retail food marketing from economical point of view.
Strategic Innovative Marketing And Tourism In The Covid 19 Era
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Author : Androniki Kavoura
language : en
Publisher: Springer
Release Date : 2021-02-16
Strategic Innovative Marketing And Tourism In The Covid 19 Era written by Androniki Kavoura and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-16 with Business & Economics categories.
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.