Marketing Insights Selected Readings

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Marketing Insights

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Author : R. Clifton Andersen
language : en
Publisher:
Release Date : 1974

Marketing Insights written by R. Clifton Andersen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.

Marketing Insights Selected Readings

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Author : R. CLIFTON AUTOR ANDERSEN
language : en
Publisher:
Release Date : 1968

Marketing Insights Selected Readings written by R. CLIFTON AUTOR ANDERSEN and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with categories.

Map Selected Readings

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Author :
language : en
Publisher:
Release Date : 1993

Map Selected Readings written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Accounting categories.

Marketing Insights For The Asia Pacific

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Author : Siew Meng Leong
language : en
Publisher: Butterworth-Heinemann
Release Date : 1996

Marketing Insights For The Asia Pacific written by Siew Meng Leong and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

Published in conjunction with Asia Pacific Marketing Federation Marketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including: · a collection of 25 articles from various magazines and journals · a selection of readings relating to topics of vital interest to marketers in asia · references to a broad range of marketing situations -- consumer, industrial, and service markets A useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text. only student marketing book specifically covering the Asia Pacific region published in conjunction with Asia Pacific Marketing Federation

Hbr S 10 Must Reads For Sales And Marketing Collection 5 Books

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Author : Harvard Business Review
language : en
Publisher: Harvard Business Press
Release Date : 2020-05-26

Hbr S 10 Must Reads For Sales And Marketing Collection 5 Books written by Harvard Business Review and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-26 with Business & Economics categories.

Stop pushing products. Start empowering your salespeople cultivating relationships with the right customers. In today's economy, companies are fighting tooth and nail for their customers' attention. Hyper-informed buyers with more options are making purchasing decisions faster than ever. How can you optimize your marketing operations and sales teams and so your offerings can get through and rise to the top? HBR's 10 Must Reads for Sales and Marketing Collection offers the ideas and strategies to help you get there. Included in this set are HBR's 10 Must Reads on Sales, HBR's 10 Must Reads on Strategic Marketing, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Negotiation, and HBR's 10 Must Reads on Public Speaking and Presenting. This compilation offers insights from world-class experts on the topics including enhancing the joint performance of sales and marketing; motivating your sales force; getting a clear view of your brand's strengths and weaknesses; setting the stage for a successful negotiation; and communicating with clarity and impact. It includes fifty articles selected by HBR's editors from renowned thought leaders such as Andris Zoltners, Theodore Levitt, and Deborah Tannen, and features the indispensable article "How to Give a Killer Presentation" by Chris Anderson. It's time to establish, sustain, and extend your next groundbreaking sales and marketing initiative. HBR's 10 Must Reads for Sales and Marketing Collection will lead you there. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Marketing Information Guide

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Author :
language : en
Publisher:
Release Date : 1967

Marketing Information Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Marketing categories.

Cases And Select Readings In Health Care Marketing

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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2022-01-26

Cases And Select Readings In Health Care Marketing written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-26 with Business & Economics categories.

Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!

Consumer Insights

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Author : Joseph W. Alba
language : en
Publisher:
Release Date : 2011

Consumer Insights written by Joseph W. Alba and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.

With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgments and behavior? Consumer Insights: Findings from Behavioral Research, edited by Joseph Alba of University of Florida, offers a collection of findings on a broad range of consumer behavior phenomena, from variety seeking and brand recall to price biases and the effects of package size on consumption. Each of 42 entries, contributed by behavioral scientists, includes a generalizable consumer insight or insights, description of evidence base, managerial implications, and selected references. Consumer Insights: Findings from Behavioral Research is intended as supplementary reading for undergraduate and MBA courses and a reference resource for academics and marketing practitioners.

Modern Marketing Management

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Author :
language : en
Publisher:
Release Date : 1973

Modern Marketing Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.

Selected Readings On Database Technologies And Applications

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Author : Halpin, Terry
language : en
Publisher: IGI Global
Release Date : 2008-08-31

Selected Readings On Database Technologies And Applications written by Halpin, Terry and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-31 with Computers categories.

"This book offers research articles focused on key issues concerning the development, design, and analysis of databases"--Provided by publisher.