Marketing Intelligence
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Market Intelligence
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Author : Per V. Jenster
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2009
Market Intelligence written by Per V. Jenster and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States - on a national, regional, and local level - as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking.
Marketing Intelligence
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Author : William Thomas Kelley
language : en
Publisher:
Release Date : 1968
Marketing Intelligence written by William Thomas Kelley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Business & Economics categories.
The Handbook Of Market Intelligence
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Author : Hans Hedin
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-19
The Handbook Of Market Intelligence written by Hans Hedin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-19 with Business & Economics categories.
Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs. From the Inside Flap Global companies spend millions of dollars on conducting Market Intelligence each year. Yet only 10% have achieved Market Intelligence capabilities that are truly world class. Such companies enjoy much higher efficiencies in decision making and strong return-on-investment on their Market Intelligence budgets. What are their secrets? What can the other 90% do in order to ensure they have their Market Intelligence scope, processes, deliverables, tools, organization and culture right? Get an insider's look at how some of the world's most respected international companies use Market Intelligence. This book provides over 40 enlightening case studies from companies such as Cisco Systems, ABB, Dunkin’ Brands and Statoil, as well as findings from two global surveys on Market Intelligence programs and trends. It also features a step-by-step roadmap to help companies raise their intelligence ambitions, by using the six Key Success Factors outlined in the World Class Market Intelligence Framework developed by the authors. Readers will be able to implement the practical ideas immediately and drive the systematic development of their own world class market intelligence functions – as well as benchmark their own results against global best practices.
Marketing Intelligent Systems Using Soft Computing
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Author : Jorge Casillas
language : en
Publisher: Springer
Release Date : 2010-10-05
Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-05 with Computers categories.
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.
E Marketing Intelligence
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Author : Noman Rana
language : en
Publisher:
Release Date : 2009-01-01
E Marketing Intelligence written by Noman Rana and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Electronic commerce categories.
E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on agencies only and those doing it in-house have achieved some kind of success. But as the markets & competitions have grown, the need is to implement another layer of e-marketing intelligence on top of these digital activities to achieve maximum results and get ahead of the competition. There is no publication other than this book that explains you practical methodology by explaining different scenarios with multiple tips and best practices of implementing e-marketing intelligence. This book also takes you to the journey from integrated marketing to E-mail, Search, Mobile, electronic PR and Social Media. It offers not only following innovative tips and tricks that you won't find in any other manual but much more to surprise you. [Marketing automation using the factory thinking approach. [Going green with digital marketing. [How to segment dead customer data in your CRM. [Promoting brand using E-mail marketing. [Successful deliverability and metrics for campaign management. [HTML rendering issues with Ms Outlook2007 and how to avoid them. [Mobile e-mail marketing. [SEM head and the long tail with bad, good and best examples. [SEO myths with keywords strategy. [Emergence of social media and its influence on consumer marketing. [Electronic Public Relations with Blogs. You can also learn and apply innovative tips and tricks on top of regular e-marketing process to become an e-Marketing Guru. This publication is also full of unique, rare and professional scenarios that a digital marketer may come across.
Future Of Customer Engagement Through Marketing Intelligence
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Author :
language : en
Publisher:
Release Date : 2024
Future Of Customer Engagement Through Marketing Intelligence written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.
Internet Marketing Intelligence
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Author : Edward Forrest
language : en
Publisher:
Release Date : 2003
Internet Marketing Intelligence written by Edward Forrest and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business categories.
This text comprehensively documents the resources, delineates the tools, and demonstrates the techniques that students can utilize when conducting marketing research through the Internet. It demonstrates when, where and how the Internet can assist marketing practitioners in their essential tasks of gathering, evaluating and applying marketing intelligence. Unlike other texts in this area, Internet Marketing Intelligence expands on a field yet to be fully explored by other texts, providing in depth coverage of online market research concepts and techniques that help experienced marketing students obtain timely and accurate information necessary to orchestrate the marketing mix. Information rich, accessible, and relevant, Internet Marketing Intelligence is an essential handbook written for an era in which Internet savvy, and not just marketing know-how, are paramount for marketing success. Internet Marketing Intelligence is a specialized, practically focused 'how-to' guide for Marketing.
Data Mining And Market Intelligence For Optimal Marketing Returns
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Author : Susan Chiu
language : en
Publisher: Routledge
Release Date : 2008-06-20
Data Mining And Market Intelligence For Optimal Marketing Returns written by Susan Chiu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-20 with Business & Economics categories.
The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.
Managing Marketing Information Rle Marketing
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Author : Nigel Piercy
language : en
Publisher: Routledge
Release Date : 2014-09-15
Managing Marketing Information Rle Marketing written by Nigel Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Marketing Intelligence Standard Requirements
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-05-08
Marketing Intelligence Standard Requirements written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-08 with categories.
What is the total cost related to deploying Marketing intelligence, including any consulting or professional services? What are the Essentials of Internal Marketing intelligence Management? Do you monitor the effectiveness of your Marketing intelligence activities? What is the purpose of Marketing intelligence in relation to the mission? What are your current levels and trends in key measures or indicators of Marketing intelligence product and process performance that are important to and directly serve your customers? how do these results compare with the performance of your competitors and other organizations with similar offerings? This valuable Marketing intelligence self-assessment will make you the entrusted Marketing intelligence domain specialist by revealing just what you need to know to be fluent and ready for any Marketing intelligence challenge. How do I reduce the effort in the Marketing intelligence work to be done to get problems solved? How can I ensure that plans of action include every Marketing intelligence task and that every Marketing intelligence outcome is in place? How will I save time investigating strategic and tactical options and ensuring Marketing intelligence costs are low? How can I deliver tailored Marketing intelligence advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Marketing intelligence essentials are covered, from every angle: the Marketing intelligence self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Marketing intelligence outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Marketing intelligence practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Marketing intelligence are maximized with professional results. Your purchase includes access details to the Marketing intelligence self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.