Marketing Lateralny

DOWNLOAD

Download Marketing Lateralny PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing Lateralny book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Marketing Lateralny

DOWNLOAD
Author : Philip Kotler
language : pl
Publisher:
Release Date : 2004

Marketing Lateralny written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.

Consumers Towards Marketing Strategies Of Coffee Producers

DOWNLOAD
Author : Grzegorz Maciejewski
language : en
Publisher: BRILL
Release Date : 2023-09-14

Consumers Towards Marketing Strategies Of Coffee Producers written by Grzegorz Maciejewski and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-14 with Business & Economics categories.

This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise. 'The main idea of the monograph is the effort to improve the activities of coffee producers by analysing and eliminating the discrepancy between the marketing strategies used and the real needs and preferences of consumers. The monograph is based on primary and secondary data obtained as a result of surveys of consumers and participants of the supply side of the coffee market. The conclusions presented in the monograph are drawn from the analysis of documents of twenty-six coffee producers, individual in-depth interviews with managers, a case study of the company MOKATE sp. z o.o. - the leader of the Polish instant cappuccino market, and from direct interviews with 800 coffee consumers. The Polish coffee market is one of the largest markets of this kind in Europe and it has great potential for growth. Therefore, this publication is not only a valuable contribution to research on behaviour of market entities, but also an important source of inspiration for managers responsible for everyday marketing in FMCG markets, in particular, in coffee markets.' Prof. Roman E. Niestrój Professor of Marketing, WSB University, Poland 'This book describes possible marketing strategies with focus on the coffee sector. The history of 'marketing' is presented, from the first attempts at a scientific approach in 1926, up to the establishment of this term in science in the 1950s. The authors refer to various definitions of marketing and describe its strategy variants (defensive/active). The main element (and advantage) of the book is the presentation of various methods of implementation and (equally important) their control. This content is supplemented by tables and figures concerning production, consumption and prices in the coffee market. In general, the book has a significant practical value, as it shows enterprises (not only from the coffee sector) how to effectively implement marketing strategies.' Dr. Joachim Schwanitz Managing Director, Huth's Kaffee & Feinkost, Germany

Changes And Challenges In The Modern World Economy

DOWNLOAD
Author : Tomasz Rynarzewski
language : en
Publisher: Poznań University of Economics and Business
Release Date : 2016

Changes And Challenges In The Modern World Economy written by Tomasz Rynarzewski and has been published by Poznań University of Economics and Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.

The book was prepared by the academics and doctoral students of the Faculty of International Business and Economics of the Poznań University of Economics and Business to celebrate the 90th anniversary of the University and the 10th anniversary of the Faculty itself. The subject of this Volume reflects the variety of issues that are researched by academics from all departments of the Faculty. The rationale for publishing this Volume was to signal current work and research progress in the area of international economics, business and management. As the title of the Volume suggests, we need to anticipate changes and implement a new approach to face the challenges in the world economy for it is transforming in an unprecedented way now, at a fast pace, and the global economic map is constantly redrawing. Papers published in this Volume are written by individual authors and workgroups. They are results of research conducted in departments and have been assigned to eight chapters discussing crucial aspects of the world economy. The deliberations are held on a micro- and macroeconomic level in both theoretical and empirical terms. We hope that the contents of individual papers will inspire both readers and authors themselves to make further studies, to carry out follow-up research, to network with one another in order to find answers to the most important problems of the world economy and international business.

Marketing Lateralny W Procesie Kszta Towania Wizerunku Produkt W Spo Ywczych Praca Doktorska

DOWNLOAD
Author : Sebastian Białoskurski
language : pl
Publisher:
Release Date : 2013

Marketing Lateralny W Procesie Kszta Towania Wizerunku Produkt W Spo Ywczych Praca Doktorska written by Sebastian Białoskurski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.

Wp Yw Sektora B R Na Wzrost Konkurencyjno Ci Polskiej Gospodarki Poprzez Rozw J Innowacji

DOWNLOAD
Author : Dorota Jegorow
language : pl
Publisher: Dorota Jegorow
Release Date : 2012-12-31

Wp Yw Sektora B R Na Wzrost Konkurencyjno Ci Polskiej Gospodarki Poprzez Rozw J Innowacji written by Dorota Jegorow and has been published by Dorota Jegorow this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-31 with categories.

Handel Wewn Trzny Tom 2

DOWNLOAD
Author :
language : pl
Publisher: Akademia Leona Kozminskiego
Release Date :

Handel Wewn Trzny Tom 2 written by and has been published by Akademia Leona Kozminskiego this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Handel Wewn Trzny Tom 3

DOWNLOAD
Author :
language : pl
Publisher: Akademia Leona Kozminskiego
Release Date :

Handel Wewn Trzny Tom 3 written by and has been published by Akademia Leona Kozminskiego this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

The Art Of M A R K E T I N G Tm

DOWNLOAD
Author : Paolo Massimilla
language : en
Publisher:
Release Date : 2021-02-14

The Art Of M A R K E T I N G Tm written by Paolo Massimilla and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-14 with categories.

What's the secret to boosting your sales? Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ . It's also the secret to moving your organization from the current status quo to becoming a radical success. The awarded marketing expert, Paolo Massimilla, offers this easy-to-read book with fresh insights to help you take correct actions and embrace the right attitude to accelerate the success of your business. In this easy-to-read book, he shows you how to create value for your costumers through the understanding of their behaviors. This is a book for non-marketers and marketers alike, to help build the kind of mindset shift required to be successful in this dynamic and ever-changing sales environment. It doesn't matter if you are a freelance professional, the owner of a small or medium enterprise, or just someone who is passionate about marketing, developing the mindset of a marketer will give you a competitive advantage. If you are stuck trying to get through the next project or are chasing the next level of your business to make it profitable, or maybe even struggling to survive, this book offers a new approach to a more powerful and effective way to run your business. Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ requires that you are aware of customer and consumer behavior, so you can create the correct atmosphere and put in place the process that will align your brand with promising expectations. The acronym, M.A.R.K.E.T.I.N.G.ᵀᴹ is the framework presented by Paolo's valuable insights to equip you to make positive difference in your business and sell more effectively. In his book: you first learn to understand the MOTIVATION behind your customers' behaviors. You can then reshape their ATTITUDES and BELIEFS in order to influence their decisions. In order to be successful, you need to RADICALLY RETHINK your current strategies. You master KNOWLEDGE CREATION and leverage your EMOTIONAL CONNECTION with the customers. You embrace and advance powerful research and communication tools TECHNOLOGY has afforded us in this digital revolution. You build long-lasting relationships with customers and offer them immeasurable INTRINSIC VALUE with your brands. You get right into the minds of consumers by taking the NEUROPSYCHOLOGY super-highway. And you cultivate a holistic attitude to marketing by adopting the GESTALT APPROACH to interpret perceptions and find alignment in your multi-dimensional mind frame. Paolo truly believes that mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ is the key to making a positive difference in our world, where ethics and honesty will help you develop and sustain profitable growth, and create meaningful connections with People.

Przegl Ad Bibliograficzny Czasopi Miennictwa Ekonomicznego

DOWNLOAD
Author :
language : pl
Publisher:
Release Date : 2005

Przegl Ad Bibliograficzny Czasopi Miennictwa Ekonomicznego written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Economics categories.

Ksi Ki

DOWNLOAD
Author :
language : pl
Publisher:
Release Date : 2006

Ksi Ki written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Advertising categories.