Marketing Leadership In Government
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Marketing Leadership In Government
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Author : Edward Elder
language : en
Publisher: Springer
Release Date : 2016-07-17
Marketing Leadership In Government written by Edward Elder and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-17 with Political Science categories.
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.
The Ministry Of Public Input
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Author : J. Lees-Marshment
language : en
Publisher: Springer
Release Date : 2015-01-13
The Ministry Of Public Input written by J. Lees-Marshment and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-13 with Political Science categories.
As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more effectively and politicians need to work with the public to identify solutions.
The Political Marketing Revolution
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Author : Jennifer Lees-Marshment
language : en
Publisher: Manchester University Press
Release Date : 2004-10
The Political Marketing Revolution written by Jennifer Lees-Marshment and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10 with Business & Economics categories.
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2014-05-09
Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-09 with Political Science categories.
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Marketing Government And Social Services
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Author : John L. Crompton
language : en
Publisher:
Release Date : 1986-02-18
Marketing Government And Social Services written by John L. Crompton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-02-18 with Business & Economics categories.
An innovative approach to managing government agencies, this book shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services. Explains how an agency's problems can be understood from a marketing perspective and offers practical, ``hands-on'' guidance for developing marketing-based solutions that coordinate distinct yet interrelated functions into an integrated service delivery system. Provides a general introducton to marketing along with specific marketing-based ideas for program planning, development, budgeting, public relations, and management.
Political Marketing In The United States
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2014-08-28
Political Marketing In The United States written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-28 with Political Science categories.
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Routledge Handbook Of Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2012-03-12
Routledge Handbook Of Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-12 with Business & Economics categories.
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.
Current Issues In Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2006-05-12
Current Issues In Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-12 with Business & Economics categories.
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Building A Winning Culture In Government
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Author : Patrick R. Leddin
language : en
Publisher: Mango
Release Date : 2018-04-15
Building A Winning Culture In Government written by Patrick R. Leddin and has been published by Mango this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-15 with Business communication categories.
#1 Amazon New Release! _ Building Successful Government Government Culture _ Our government organizations face political fallout, media scrutiny, reduced funding, and the many challenges involved in motivating large, multi-layered and highly regulated organizations. It_s no surprise that many government organizations report that their employees are less engaged than ever and that leaders feel helpless to change the situation. In many cases, employees and government leaders are caught in a vicious cycle. Performance declines, scrutiny increases, and employee paralysis ensues. How do you break this cycle and begin building successful government? You change the mindset from _leaders are a select few in the organization_ to _everyone can and should be a leader._ This simple shift is key to building successful government organizations in the 21st century. If every member of the organization is a leader, it enables government organizations to leverage the power of five highly effective and proven FranklinCovey practices that have made private sector organizations successful and are now bringing about positive change in public sector organizations. Five highly effective practices that you will learn in Building a Winning Culture in Government: These five practices will transform your government organization into one that is more responsive to the public interest and provide a more rewarding, less stressful, and overall better life for your employees: Practice 1: Lead with purpose and find your organization's mission, mantra, or manifesto: An engaging mission must appeal to people_s passionate interests, leverage their distinctive talents, satisfy the conscience, and meet a compelling market need. You will learn how to find the voice of the organization and connect and align accordingly. Practice 2: Make the 7 Habits of Highly Successful People your organization's operating system: Move the 7 Habits to the next level by learning how to execute your strategy with excellence and precision using the "4 Disciplines of Execution". Learn the significance of "wildly important goals", "lead measures", creating a "compelling scoreboard" and a "cadence of accountability". Practice 3: Unleash and engage people to do infinitely more than you imagined they could: You will learn the process for building successful government and reducing stress within your team by applying a system that enables you to "Act on the Important, Don_t React to the Urgent". Practice 4: Inspire trust and be the most trusted organization possible: Trust is the great accelerator. Where trust is high, everything is faster and less complicated, and where trust is low, everything is slower, costlier, and encumbered with suspicion. Practice 5: Create intense loyalty with all stakeholders: Loyal workers and loyal customers are worth gold. Mission Essential: Building a Winning Culture in Government will help government leaders create lasting change in their organizations _ build a culture of passion and excellence, serve the public interest, provide satisfaction to team members, and create a better life for everyone involved.
The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value
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Author : Thomas Barta
language : en
Publisher: McGraw Hill Professional
Release Date : 2016-09-23
The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value written by Thomas Barta and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-23 with Business & Economics categories.
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.