Marketing Leadership Strategies
DOWNLOAD
Download Marketing Leadership Strategies PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing Leadership Strategies book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Global Marketing Leadership Strategies
DOWNLOAD
Author : Jeffrey Perlman (Marketing executive)
language : en
Publisher:
Release Date : 2012
Global Marketing Leadership Strategies written by Jeffrey Perlman (Marketing executive) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Export marketing categories.
Global Marketing Leadership Strategies provides an authoritative, insiders perspective on managing the marketing function in an increasingly competitive global environment.
Marketing Leadership In Hospitality And Tourism
DOWNLOAD
Author : Stowe Shoemaker
language : en
Publisher: Prentice Hall
Release Date : 2007
Marketing Leadership In Hospitality And Tourism written by Stowe Shoemaker and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Marketing Leadership Strategies
DOWNLOAD
Author : Donald Dunnington
language : en
Publisher:
Release Date : 2011-08-01
Marketing Leadership Strategies written by Donald Dunnington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-01 with Business & Economics categories.
Marketing Leadership Strategies provides an authoritative, insiders perspective on leading the marketing function in a fast-paced, ever-evolving field. Featuring marketing executives from some of the top companies in the nation, this book provides best practices for setting the right objectives, creating branding standards, and balancing short- and long-term business goals. From managing websites to addressing social media channels, the authors share their strategies for navigating the new media landscape and leveraging technology to increase marketing efficiency. Underscoring the importance of effective, targeted communications, the authors also discuss their approaches to listening and engaging with a variety of audiences and crafting meaningful, focused messages. Additional topics include motivating the staff, identifying and developing the right skill sets, and building a strong team to address todays unique needs. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these insiders share their thoughts on delivering effective leadership strategies that align with the needs of the business and address the rapidly evolving marketing environment.
The Discipline Of Market Leaders
DOWNLOAD
Author : Michael Treacy
language : en
Publisher: Hachette UK
Release Date : 2007-03-20
The Discipline Of Market Leaders written by Michael Treacy and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-20 with Business & Economics categories.
The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Market Leadership Strategies For Service Companies
DOWNLOAD
Author : Craig Terrill
language : en
Publisher: McGraw Hill Professional
Release Date : 2000
Market Leadership Strategies For Service Companies written by Craig Terrill and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
"Market Leadership Strategies for Service Companies" reveals the key strategies every service company needs to know in order to become a market leader and then successfully stay ahead of the competition. Service industries and companies now dominate the U.S. economy, accounting for nearly 70 percent of the GNP and over 70 percent of the workforce in recent years. In order to achieve dramatic growth in any service industry--from fast food to telecommunications--authors Craig Terrill and Arthur Middlebrooks affirm that companies must find ways to move away from industry parity battles and focus instead upon marketing the intangible aspects of the service experience and addressing new, intense, and unmet customer needs. Directed to senior marketing and management professionals, "Market Leadership Strategies for Service Companies" elucidates the steps to take in order to create dramatic growth in any service company, in any service industry, through reapproaching the marketing mindset. Examples drawn from a wide selection of recognizable service companies and industries including Southwest Airlines, Dominos Pizza, Pizza Hut, Taco Bell, Fed Ex, Home Depot, IBM, Marriott Hotels, and MiniMaids, illustrate how any company can achieve market dominance by moving in a different direction from competitors and by putting people back into the service equation. This book gives managers innovative practices and approaches that can lead to growth of the entire organization, higher profit margins, and increased customer loyalty.
Winning Market Leadership
DOWNLOAD
Author : Adrian Ryans
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-30
Winning Market Leadership written by Adrian Ryans and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-30 with Business & Economics categories.
Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership offers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly practical approach to strategic market planning has allowed leading companies worldwide to: plan faster, focus on cash-flow and profitability, create "living plans" that reflect changing market conditions and competitive dynamics, involve cross-functional teams effectively, and drive to "yes/no" decisions. The book resulted from project-based executive programs developed by the authors for corporate clients such as IBM, Nortel Networks, National Semiconductor, and General Electric. This strategic market planning process has been refined and tested with over a thousand managers and executives in North America, Europe, and Asia. Winning Market Leadership: Is targeted at managers in technology-intensive businesses such as computers, telecommunications, software, biotechnology, semiconductors, instruments, pharmaceuticals, and advanced materials. Focuses on the key issues and tough choices faced by executives in very demanding technology-intensive markets. Outlines a clear 10-step process for building winning market plans, including: identifying opportunities, understanding the competition, managing critical relationships, understanding the profit dynamic, and more. Features examples from high-tech companies such as Intel, Compaq, Hewlett-Packard, Glaxo Wellcome, and General Electric. Includes "Key Questions for Executives and Managers" at the end of each chapter that help eliminate "blind spots" in the planning process. Winning Market Leadership is relevant to all executives and managers who play a significant role in developing cross-functional strategic market plans for their business: general managers; marketing managers; strategic planners; managers in business development, engineering, and R&D; and project team leaders.
The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value
DOWNLOAD
Author : Thomas Barta
language : en
Publisher: McGraw Hill Professional
Release Date : 2016-09-23
The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value written by Thomas Barta and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-23 with Business & Economics categories.
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Get Social
DOWNLOAD
Author : Michelle Carvill
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-05-03
Get Social written by Michelle Carvill and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-03 with Business & Economics categories.
FINALIST: Business Book Awards 2019 - Leadership Category Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level. Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.
Marketing Champions
DOWNLOAD
Author : Roy A. Young
language : en
Publisher: John Wiley & Sons
Release Date : 2006-10-11
Marketing Champions written by Roy A. Young and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-11 with Business & Economics categories.
Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." --Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how." --Seth Godin, author of Small Is the New Big "This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results." --Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader "The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company." --Jerry Noonan, Spencer Stuart
Marketing Leadership In Hospitality
DOWNLOAD
Author : Robert C. Lewis
language : en
Publisher:
Release Date : 2000-02-18
Marketing Leadership In Hospitality written by Robert C. Lewis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-18 with Business & Economics categories.
Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.
