Marketing Management Best Strategies And Practices
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Marketing Management Best Strategies And Practices
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Author : Made Putri Ariasih
language : id
Publisher: PT. Green Pustaka Indonesia
Release Date : 2023-10-10
Marketing Management Best Strategies And Practices written by Made Putri Ariasih and has been published by PT. Green Pustaka Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-10 with Business & Economics categories.
Buku "Marketing Management : Best Strategies and Practices" adalah penuntun lengkap untuk memahami dunia pemasaran kontemporer. Buku ini dimulai dengan menjelaskan dasar-dasar pemasaran, merinci peran pemasaran dalam bisnis, dan menguraikan perubahan terbaru dalam tren pemasaran. Pembaca akan diajak untuk menyelami analisis pasar, serta pemahaman yang mendalam tentang perilaku konsumen, produk dan layanan, serta strategi harga. Buku ini juga mengungkapkan pentingnya promosi dan komunikasi pemasaran dalam mencapai target pasar yang tepat. Selain itu, buku ini menyoroti signifikansi pengukuran kinerja pemasaran, membantu pembaca menilai kesuksesan strategi pemasaran mereka. Terakhir, buku ini mengajak para pembaca untuk merenungkan isu-isu etika dan tanggung jawab sosial dalam pemasaran, yang semakin penting dalam era di mana konsumen semakin peduli akan nilai-nilai dan keberlanjutan. Buku ini adalah panduan yang memungkinkan profesional dan mahasiswa memahami, mengembangkan, dan menerapkan strategi pemasaran yang efektif dalam dunia bisnis yang terus berubah.
Strategic Marketing Management Theory And Practice
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date : 2019-01-01
Strategic Marketing Management Theory And Practice written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Business & Economics categories.
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.
Nestl Strategic Marketing Management
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Author : Kelvin Cherry
language : en
Publisher: GRIN Verlag
Release Date : 2014-04-11
Nestl Strategic Marketing Management written by Kelvin Cherry and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-11 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The University of Liverpool, language: English, abstract: In this assignment there is a discussion of strategic marketing management that how it plays an important role. Strategic marketing tools are essential to play game; there are different strategies and techniques of marketing. There is a best fit relation between corporate strategy and marketing strategy. There is a discussion of different analysis model for the positioning and growth. Nestle has been used an example of strategic marketing management because of its standard and leadership in food industry (...) Marketing is a game and there are strategic tools which are needed for playing the game between buyers and sellers where they exchange values for the satisfaction which results in profitability.
Strategic Market Management
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2023-11-21
Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-21 with Business & Economics categories.
"This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"--
Market Based Management
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Author : Roger J. Best
language : en
Publisher:
Release Date : 1997
Market Based Management written by Roger J. Best and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth.
Enterprise Marketing Management
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Author : Gerardus Blokdyk
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-04-27
Enterprise Marketing Management written by Gerardus Blokdyk and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with categories.
What other areas of the organization might benefit from the Enterprise marketing management team's improvements, knowledge, and learning? What are the business goals Enterprise marketing management is aiming to achieve? What are all of our Enterprise marketing management domains and what do they do? What should the next improvement project be that is related to Enterprise marketing management? Can Management personnel recognize the monetary benefit of Enterprise marketing management? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Enterprise marketing management investments work better. This Enterprise marketing management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Enterprise marketing management Self-Assessment. Featuring 710 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Enterprise marketing management improvements can be made. In using the questions you will be better able to: - diagnose Enterprise marketing management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Enterprise marketing management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Enterprise marketing management Scorecard, you will develop a clear picture of which Enterprise marketing management areas need attention. Your purchase includes access details to the Enterprise marketing management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Integrated Marketing Management
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Author : Gerard Blokdyk
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-10-07
Integrated Marketing Management written by Gerard Blokdyk and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-07 with categories.
What should the next improvement project be that is related to Integrated Marketing Management? What are your results for key measures or indicators of the accomplishment of your Integrated Marketing Management strategy and action plans, including building and strengthening core competencies? Record-keeping requirements flow from the records needed as inputs, outputs, controls and for transformation of a Integrated Marketing Management process. ask yourself: are the records needed as inputs to the Integrated Marketing Management process available? How do we measure improved Integrated Marketing Management service perception, and satisfaction? How does Integrated Marketing Management integrate with other business initiatives? This astounding Integrated Marketing Management self-assessment will make you the assured Integrated Marketing Management domain veteran by revealing just what you need to know to be fluent and ready for any Integrated Marketing Management challenge. How do I reduce the effort in the Integrated Marketing Management work to be done to get problems solved? How can I ensure that plans of action include every Integrated Marketing Management task and that every Integrated Marketing Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Integrated Marketing Management opportunity costs are low? How can I deliver tailored Integrated Marketing Management advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Integrated Marketing Management essentials are covered, from every angle: the Integrated Marketing Management self-assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Integrated Marketing Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Integrated Marketing Management practitioners. Their mastery, combined with the uncommon elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Integrated Marketing Management are maximized with professional results. Your purchase includes access to the $249 value Integrated Marketing Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Marketing
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Author : Svend Hollensen
language : en
Publisher:
Release Date : 2020
Marketing written by Svend Hollensen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Marketing categories.
Strategic Marketing Management Rle Marketing
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Author : Gordon Foxall
language : en
Publisher: Routledge
Release Date : 2014-09-15
Strategic Marketing Management Rle Marketing written by Gordon Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.
Market Driven Management
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Author : Frederick E. Webster
language : en
Publisher: John Wiley & Sons
Release Date : 2002-09-25
Market Driven Management written by Frederick E. Webster and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-25 with Business & Economics categories.
This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment.