Integrated Marketing Management
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Integrated Marketing Management
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Author : Gerard Blokdyk
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-10-07
Integrated Marketing Management written by Gerard Blokdyk and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-07 with categories.
What should the next improvement project be that is related to Integrated Marketing Management? What are your results for key measures or indicators of the accomplishment of your Integrated Marketing Management strategy and action plans, including building and strengthening core competencies? Record-keeping requirements flow from the records needed as inputs, outputs, controls and for transformation of a Integrated Marketing Management process. ask yourself: are the records needed as inputs to the Integrated Marketing Management process available? How do we measure improved Integrated Marketing Management service perception, and satisfaction? How does Integrated Marketing Management integrate with other business initiatives? This astounding Integrated Marketing Management self-assessment will make you the assured Integrated Marketing Management domain veteran by revealing just what you need to know to be fluent and ready for any Integrated Marketing Management challenge. How do I reduce the effort in the Integrated Marketing Management work to be done to get problems solved? How can I ensure that plans of action include every Integrated Marketing Management task and that every Integrated Marketing Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Integrated Marketing Management opportunity costs are low? How can I deliver tailored Integrated Marketing Management advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Integrated Marketing Management essentials are covered, from every angle: the Integrated Marketing Management self-assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Integrated Marketing Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Integrated Marketing Management practitioners. Their mastery, combined with the uncommon elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Integrated Marketing Management are maximized with professional results. Your purchase includes access to the $249 value Integrated Marketing Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Marketing Management Concepts And Tools A Simple Introduction
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Author : K.H. Erickson
language : en
Publisher: K.H. Erickson
Release Date :
Marketing Management Concepts And Tools A Simple Introduction written by K.H. Erickson and has been published by K.H. Erickson this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Management Concepts and Tools: A Simple Introduction presents the fields key ideas and methods. Discover the basics, management goals, consumer-led marketing, strategy, segmentation, market dynamics, competitive strategy, brand creation, consumer behaviour, B2B, market research, innovation, services, internet, communication, advertising, distribution, pricing and the future of marketing.
Total Integrated Marketing
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Author : James M. Hulbert
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Total Integrated Marketing written by James M. Hulbert and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Marketing categories.
Based on their combined experience of over half a century of advising companies, the authors argue that marketing has lost its way. Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Success in the new marketplace demands integration of the firm's entire set of capabilities into a seamless system that delivers exemplary customer satisfaction, if not delight. Integrating marketing is imperative, from the top down, and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating Total Integrated Marketing, ensuring that everyone in the organization has one paramount goal to get and keep customers can success be achieved. The authors provide a wealth of marketing tips and innovations that readers can easily adapt to their own businesses and revealing cases that lift the lid on good and bad practice around the world.
The Executor Of Integrated Marketing Communications Strategy Marcom Manager S Working Model
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Author : Kwang-Yong Shin
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-04
The Executor Of Integrated Marketing Communications Strategy Marcom Manager S Working Model written by Kwang-Yong Shin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-04 with Business & Economics categories.
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Marketing Management
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Author : Dr. Brijesh Sivathanu
language : en
Publisher: Lulu.com
Release Date : 2014-06-24
Marketing Management written by Dr. Brijesh Sivathanu and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-24 with Business & Economics categories.
Products are an important variable in the marketing mix. The mix of products offered by a company such as Heinz can be a firm's most important competitive tool. If a company's products do not meet customers 'desires and needs, the company will fail unless it makes adjustments. Developing successful products like Dell personal computers requires knowledge of fundamental product concepts.
Principles Of Integrated Marketing Communications
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Author : Lawrence Ang
language : en
Publisher: Cambridge University Press
Release Date : 2021-02-23
Principles Of Integrated Marketing Communications written by Lawrence Ang and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-23 with Business & Economics categories.
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
Integrated Marketing Communications
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Author : Philip J. Kitchen
language : en
Publisher: Springer Nature
Release Date : 2022-01-03
Integrated Marketing Communications written by Philip J. Kitchen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-03 with Business & Economics categories.
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
Marketing Management
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Author : M. C. Cant
language : en
Publisher: Juta and Company Ltd
Release Date : 2009
Marketing Management written by M. C. Cant and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Marketing Management
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Author : Amar Jyoti
language : en
Publisher: Gyan Publishing House
Release Date : 2010
Marketing Management written by Amar Jyoti and has been published by Gyan Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Marketing categories.
Integrated Marketing Communications
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Author : Edwina Luck
language : en
Publisher: Cengage AU
Release Date : 2020-11-12
Integrated Marketing Communications written by Edwina Luck and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-12 with Business & Economics categories.
Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap