Marketing Management Book Is Useful For Bba Bcom Bms Mba Pgdm Courses
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Marketing Management Book Is Useful For Bba Bcom Bms Mba Pgdm Courses
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Author : Dr. Satish G. Athawale
language : en
Publisher: Crown Publishing
Release Date : 2025-03-12
Marketing Management Book Is Useful For Bba Bcom Bms Mba Pgdm Courses written by Dr. Satish G. Athawale and has been published by Crown Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-12 with Business & Economics categories.
Marketing management books for BBA and MBA students focus on the essential principles and strategies of marketing. They introduce the marketing mix (4Ps)—Product, Price, Place, and Promotion—as foundational elements. Understanding consumer behavior and market research is emphasized, helping students analyze and respond to market needs effectively. Topics like branding, positioning, and digital marketing are also central, reflecting modern marketing practices. Books cover strategic marketing, including marketing planning, competitive analysis using tools like Porter's Five Forces, and product lifecycle management. They often include case studies to apply theoretical concepts to real-world scenarios and explore global marketing strategies. Ethics and corporate social responsibility (CSR) in marketing are also discussed, highlighting the importance of ethical practices in business. Thise textbooks prepare students for real-world marketing challenges by building a strong theoretical base and offering practical applications.
Fundamentals Of Marketing
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Author : Stanton
language : en
Publisher:
Release Date : 1994
Fundamentals Of Marketing written by Stanton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing categories.
Illustrated third edition of a tertiary level textbook, originally published in Australia in 1985. The text is an Australian adaptation of the ninth edition of 'Fundamentals of Marketing' published in the US and uses the Australian environment to give analysis, insight and examples of marketing theory and practice. Each chapter includes a list of chapter goals, a summary, a list of key terms and discussion questions which require the application of text material. Includes 39 case studies providing students with an opportunity for problem analysis and decision making. The textbook is the central element in a complete package of teaching and learning resources. Includes a glossary, name index and subject index.
Ignore Everybody
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Author : Hugh MacLeod
language : en
Publisher: Penguin
Release Date : 2009-06-11
Ignore Everybody written by Hugh MacLeod and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-11 with Self-Help categories.
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample: *Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. *If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. *Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. *The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
Principles Of Management
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Author : David S. Bright
language : en
Publisher:
Release Date : 2023-05-16
Principles Of Management written by David S. Bright and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-16 with categories.
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Corporate Finance
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Author : Pierre Vernimmen
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-09
Corporate Finance written by Pierre Vernimmen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-09 with Business & Economics categories.
Merging theory and practice into a comprehensive, highly-anticipated text Corporate Finance continues its legacy as one of the most popular financial textbooks, with well-established content from a diverse and highly respected author team. Unique in its features, this valuable text blends theory and practice with a direct, succinct style and commonsense presentation. Readers will be introduced to concepts in a situational framework, followed by a detailed discussion of techniques and tools. This latest edition includes new information on venture finance and debt structuring, and has been updated throughout with the most recent statistical tables. The companion website provides statistics, graphs, charts, articles, computer models, and classroom tools, and the free monthly newsletter keeps readers up to date on the latest happenings in the field. The authors have generously made themselves available for questions, promising an answer in seventy-two hours. Emphasizing how key concepts relate to real-world situations is what makes Corporate Finance a valuable reference with real relevance to the professional and student alike. Readers will gain insight into the methods and tools that shape the industry, allowing them to: Analyze investments with regard to hurdle rates, cash flows, side costs, and more Delve into the financing process and learn the tools and techniques of valuation Understand cash dividends and buybacks, spinoffs, and divestitures Explore the link between valuation and corporate finance As the global economy begins to recover, access to the most current information and statistics will be required. To remain relevant in the evolving financial environment, practitioners will need a deep understanding of the mechanisms at work. Corporate Finance provides the expert guidance and detailed explanations for those requiring a strong foundational knowledge, as well as more advanced corporate finance professionals.
Discover Your True North
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Author : Bill George
language : en
Publisher: John Wiley & Sons
Release Date : 2015-08-10
Discover Your True North written by Bill George and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-10 with Business & Economics categories.
“One of the 25 Best Leadership Books of All-Time.” – Soundview The Leadership Classic, Discover Your True North, expanded for today's leaders Discover Your True North is the best-selling leadership classic that enables you to become an authentic leader by discovering your True North. Originally based on first-person interviews with 125 leaders, this book instantly became a must-read business classic when it was introduced in 2007. Now expanded and updated to introduce 48 new leaders and new learning about authentic global leaders, this revisited classic includes more diverse, global, and contemporary leaders of all ages. New case studies include Warren Buffett, Indra Nooyi, Arianna Huffington, Jack Ma, Paul Polman, Mike Bloomberg, Mark Zuckerberg, and many others. Alongside these studies, former Medtronic CEO Bill George continues to share his personal stories and his wisdom by describing how you can become the leader you want to be, with helpful exercises included throughout the book. Being a leader is about much more than title and management skills—it's fundamentally a question of who we are as human beings. Discover Your True North offers a concrete and comprehensive program for becoming an authentic leader, and shows how to chart your path to leadership success. Once you discover the purpose of your leadership, you'll find the true leader inside you. This book shows you how to use your natural leadership abilities to inspire and empower others to excellence in today's complex global world. Discover Your True North enables you to become the leader you were born to be, and stay on track of your True North.
Outlines Of Indian Legal And Constitutional History
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Author : Mahabir Prashad Jain
language : en
Publisher:
Release Date : 2014
Outlines Of Indian Legal And Constitutional History written by Mahabir Prashad Jain and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Constitutional history categories.
Retailing Management
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Author : Michael Levy
language : en
Publisher:
Release Date : 2001
Retailing Management written by Michael Levy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.
Objective Arithmetic Numerical Ability Tests For Competitive Examinations
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Author : R. S. Aggarwal
language : en
Publisher:
Release Date : 1990
Objective Arithmetic Numerical Ability Tests For Competitive Examinations written by R. S. Aggarwal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Arithmetic categories.
Elements Of Marketing Management
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Author : Dr Mariam Noronha
language : en
Publisher:
Release Date : 2020-11-18
Elements Of Marketing Management written by Dr Mariam Noronha and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-18 with categories.
A Student friendly book suited to the Indian Classroom. This book has been written primarily for students and teachers of commerce at the undergraduate level (B.Com. & B.B.A) and postgraduate students of management (MBA). However, it can be recommended for other postgraduate management courses . It can be used as ready reference by students of any other discipline to get an idea about the basics of Marketing. Written in simple, lucid language it has a number of practical examples and case studies to facilitate understanding and engage readers. It is good preparatory material for teachers of Marketing. Contents- An Introduction to Marketing ManagementMarketing Planning and StrategyMarketing Research and Consumer Behavior