Marketing Management C B Gupta N Rajan Nair
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Marketing Management C B Gupta N Rajan Nair
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Author : C.B. Gupta
language : en
Publisher: Sultan Chand & Sons
Release Date : 2020-01-01
Marketing Management C B Gupta N Rajan Nair written by C.B. Gupta and has been published by Sultan Chand & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-01 with Business & Economics categories.
The 19th edition reprinted in 2020 contains https://tinyurl.com/yb67waxu – Buying Roles Types of Buying Decisions Scope of Marketing Process of Marketing Management Profile of Rural Markets Some of the distinctive features of the book are as follows: Learning Objectives to give a bird’s eye-view of the topics covered in each chapter. Lucid, concise and simple language. Real life illustrations from Indian industry. Liberal use of tables and diagrams to illustrate the text. Summary at the end of every chapter for quick revision. Case Study at the end of each chapter. Test Questions culled from examinations of various Universities and Business Schools. Select Bibliography for further study. We sincerely believe that there is always scope for improvement. Therefore, we invite suggestions for further enriching the book.
Modern Marketing Management
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Author : Nair K Chandrasekharan
language : en
Publisher:
Release Date : 1992
Modern Marketing Management written by Nair K Chandrasekharan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Marketing Management 2nd Edition
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Author : N RAJAN NAIR & MM VARMA
language : en
Publisher:
Release Date : 1995-01-01
Marketing Management 2nd Edition written by N RAJAN NAIR & MM VARMA and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with categories.
The book is designed for 2nd year B Com, Annual Scheme and correspondence course of Bangalore University and other similar degree courses. The chapters covered are Concepts of Marketing, Marketing management,Marketing environment, Marketing planning, Consumer behavior, Product planning, Pricing strategies, Promotion strategies, Distribution strategies, Planning & control of Marketing functions, and lastly Marketing & Society.
Marketing Management
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Author : Rajan Saxena
language : en
Publisher:
Release Date : 2002-05
Marketing Management written by Rajan Saxena and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05 with Marketing categories.
Dimensions In Commerce And Management
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Author : Dr. Mahalaxmi Krishnan
language : en
Publisher: Lulu.com
Release Date :
Dimensions In Commerce And Management written by Dr. Mahalaxmi Krishnan and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Principles Of Marketing
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Author : Dr. CB Gupta
language : en
Publisher: Sultan Chand & Sons
Release Date : 2023-09-15
Principles Of Marketing written by Dr. CB Gupta and has been published by Sultan Chand & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-15 with Business & Economics categories.
Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3•4 (Principles of Marketing) for the B.Com (Hons.) semester III course of Delhi University. The book will also be useful for similar courses at the undergraduate level. SALIENT FEATURES 1. Comprehensive and analytical presentation of the subject matter. 2. Learning objectives in the beginning of each chapter to give a bird's eye-view of the contents. 3. Tables and diagrams to facilitate understanding. 4. Examples from Indian Industry. 5. Summary at the end of each chapter for quick revision before the examination. 6. Reader friendly format and simple language. 7. Test questions culled from B.Com. (Hons.) examinations of Delhi University.
Corporate Accounting
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Author : R.L. Gupta
language : en
Publisher: Sultan Chand & Sons
Release Date : 2021-07-19
Corporate Accounting written by R.L. Gupta and has been published by Sultan Chand & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-19 with Business & Economics categories.
The 14th Revised Edition of the book "Corporate Accounting" includes the provision of the Companies Act, 2013, SEBI rules and regulations and Accounting Standards, wherever applicable. The whole book has been updated and corrections made wherever required. Theory and accounting treatment has been revised as per Accounting Standards – 4 (Revised) and Companies (Amendment) Act, 2019. Each aspect of a chapter has been discussed in detail in order to meet the requirements of the syllabus prescribed by different universities and professional institutes. Salient Features of the Book The following features are worth nothing in the present text: • The illustrations and assignment material has been made to conform to the requirements of Schedule III of the Companies Act, 2013. The relevant problems/ solutions has also been revised. • The revised revision of Paragraph 14 of Accounting Standards — 4 concerning Financial Statements regarding Proposed final dividend has been incorporated at relevant pages and the illustrations amended accordingly. • The relevant provisions of Ind AS — 7: Statements of Cash Flows dealing with Bank Overdraft and Proposed Dividend have also been taken care of in this book. • In the chapter of Redemption of Debentures, the treatment of interest on Debenture Redemption Funds Investments or Profit (or Loss) on the sale of DRFI have been also summerised in the chapter. • All chapters have been revised and udapted. Problem of each chapter have been suitably graded and edited to include questions of topical interest. We are confident that the book in its revised form will be more useful for B.Com (Pass and Hons.), M.Com, M.B.A., C.A., I.P.C.E, C.A.(Final), I.C.M.A. (Stage II) and Company Secretaries (Executive Programme) Examinations.
Marketing Management 4e
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Author : Rajan Saxena
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2009
Marketing Management 4e written by Rajan Saxena and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Business Law
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Author : N.D. Kapoor
language : en
Publisher: Sultan Chand & Sons
Release Date : 2020-12-01
Business Law written by N.D. Kapoor and has been published by Sultan Chand & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-01 with Business & Economics categories.
The Seventh Revised Edition of “Business Law” as per Tamil Nadu University syllabus for all BBA, B.Com. students. The new edition, like its predecessors, attempts to present the basic principles of Law in a way that makes the subject easily intelligible even to a non-specialist. This object has been achieved by dividing into IV units: Unit I – The Indian Contract Act consists of 157 Illustrative Cases, 213 Test Questions, 326 Practical Problems (with Hints and Solutions), 174 Multiple-choice Questions, 194 True & False Questions and 644 Examples with the idea of testing the depth of knowledge of the reader, basic understanding of concepts and his ability to apply whatever he has learnt to a particular situation or problem. Unit II – The Sale of Goods Act, 1930. Unit III – Law Relating to The Indian Partnership Act, 1932 and The Limited Liability Partnership Act, 2008. It facilitate the reader in understanding the Nature of Partnership, Relations of Partners & Dissolution of Firm followed by a chapter on ‘Limited Liability Partnership’ popularly known as LLP has been added in the present edition. LLP combines the advantage of both the Company and Partnership into a single form of organization. The Limited Liability Partnership Act, 2008 was published in Official Gazette of India on 9th January, 2009 and has been notified with effect from 31st March, 2009. Unit IV – The Companies Act, 2013 as Amended upto 2019. The Companies Act, 2013 (Schedules) which has been thoroughly updated and amended upto 2019 to our esteemed readers.
Marketing Management
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Author : M. GOVINDARAJAN
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2007-09-13
Marketing Management written by M. GOVINDARAJAN and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-13 with Business & Economics categories.
The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.