Marketing Peace
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Marketing Peace For Social Transformation And Global Prosperity
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Author : Nedelea, Alexandru-Mircea
language : en
Publisher: IGI Global
Release Date : 2018-12-07
Marketing Peace For Social Transformation And Global Prosperity written by Nedelea, Alexandru-Mircea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Political Science categories.
War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.
Marketing For Peace Builders
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Author : Jesan Sorrells
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-02-10
Marketing For Peace Builders written by Jesan Sorrells and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-10 with categories.
In Marketing For Peace Builders: How to Market Your Value to a World in Conflict, Jesan Sorrells provides YOU, the entrepreneurial peace builder with the steps to market YOUR value in the open market as a savvy peace builder. If your educational and professional background comes from the worlds of academia, the law, or social services, and you believe that peace making and money making should not be mutually exclusive, then THIS book is for YOU. Packed with 260 pages of practical tips, actionable tricks, and developmental marketing techniques, this book proves that YOU can be ethical, build relationships, and be prosperous in a conflict-ridden world while growing the fields of peacebuilding.
Peace Love Marketing Journal
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Author : Epic Love Books
language : en
Publisher:
Release Date : 2019-10-02
Peace Love Marketing Journal written by Epic Love Books and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-02 with categories.
Peace Love Marketing Journal. A cool marketing department notebook gift for a marketer of a company or business featuring a cute peace sign, heart, and markets analysis graph on a 100 page blank lined book.
Marketing Peace
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Author : Paromita Goswami
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2017-08-21
Marketing Peace written by Paromita Goswami and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-21 with Political Science categories.
Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased sharply since 2000, significantly overtaking political and nationalist separatist movements. There has, however, been no serious attempt to understand how peace can be offered as an alternative product to violence, if it was handled by commercial marketers. If a presidential candidate, sportsperson, detergents or banking services can be marketed, can peace be marketed too? This book argues that social marketing, which uses commercial marketing principles for social good, may make a significant contribution to encouraging peace. The book unearths the subconscious metaphorical frames utilised by Christians in their conceptualisations of Muslims in the US, and vice versa, through a two-fold approach. Firstly, ethnographic field-work is used to gain the trust of the community and to understand the lived-in experience of community members in their natural social setting. Secondly, the Zaltman Metaphor Elicitation Technique (ZMET) is adopted as a tool to discern the metaphorical lens that Christians and Muslims use to view each other. The study suggests how this metaphorical lens of framing may help in designing more effective interventions that would fundamentally alter the mechanism of ‘contact’ between rival majority and minority religious groups in conflict.
Peace Marketing
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Author :
language : en
Publisher:
Release Date : 2016
Peace Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
The Power Of Word Of Mouth Marketing
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Author : Marlin Silviana,Melina Melone,
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2013-09-03
The Power Of Word Of Mouth Marketing written by Marlin Silviana,Melina Melone, and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.
"""Buku ini dibuka dengan teka-teki berikut ini: Produk atau merek apa yang paling sukses di dunia semenjak adanya planet bumi ini? Coca Cola? Apple? Microsoft? Facebook? Gatot Kaca? Semua jawaban di atas benar. Namun, yang lebih benar dan tak terkalahkan kesuksesannya adalah.... AGAMA = Religion & Spirituality! Agama sebagai sebuah """"produk"""" dengan berbagai """"merek""""-nya memiliki umur yang paling lama. Semua konsumennya loyal. Mereka selalu menceritakan hal-hal baik tentang """"merek""""-nya. Kenapa bisa begitu? Apakah karena agama pernah mendatangi agency untuk membuat iklan? Atau apakah karena agama pernah mendatangi media planner untuk minta saran? Tidak. Satu hal yang sama dari semua merek dalam """"kategori produk"""" agama adalah: MEREKA TIDAK BERIKLAN. Resepnya cuma satu: """"getok tular"""" (dari mulut ke mulut), rekomendasi dari satu orang ke orang lainnya, dari satu generasi ke generasi lainnya, dari satu kelompok ke kelompok lainnya. Efektif? YA! Kredibel? SO PASTI! Konsumen loyal? GAK PERLU DITANYA! Buku ini akan memperlihatkan semakin redupnya kekuatan iklan dan semakin perkasanya ""kekuatan mulut ke mulut"". Contoh-contohnya aplikasinya sangat banyak, sangat inspiratif, dan bisa Anda uji cobakan untuk produk/jasa Anda... ada tips dan trik yang perlu Anda pelajari dan itu disuguhkan di sini dengan bahasa dan penyajian sangat menarik. ""Selama tiga tahun ini, Majalah SWA tlah bersama-sama melakukan penelitian tentang 'Word of Mouth' yang terjadi di kalangan konsumen Indonesia dan disajikan sebagai sajian utama SWA. Buku ini merupakan intisari tentang apa dan bagaimana mengembangkan Word of Mouth Marketing yang menarik dan menjual serta memberikan panduan praktis bagi para pemasar Indonesia."" --Kemal Effendi Gani, Pemimpin Redaksi/Pemimpin Umum Majalah SWA ""Word of Mouth Marketing! Mungkin Anda sudah sering mendengar hal itu, namun bila belum punya referensi yang mudah dipahami, maka buku 'The Power of Word of Mouth Marketing' ini patut dibaca. Buku ini menyajikan konsep dan tips menjalankan WOMM dengan bahasa yang sederhana dan 'provokatif', serta dilengkapi berbagai contoh, termasuk contoh-contoh dari Indonesia. Kita bisa tahu tren social media, perlunya kepekaan terhadap hal-hal yang sedang in dan lebih penting, bagaimana memanfaatkannya untuk membantu komunikasi pemasaran kita. Saat kita mulai mempertanyakan efektivitas belanja iklan kita, membaca buku ini bisa menjadi langkah awal kita untuk mulai berpikir ulang tentang konsep komunikasi pemasaran."" --Bambang Sumaryanto, Director P&G Indonesia ""Mengupas lengkap mengenai semua hal yang perlu diketahui tentang 'Word of Mouth Marketing' (WOMM) dan hal-hal yang perlu diketahui untuk mengubah Negative WOMM menjadi Positive WOMM. Direkomendasikan bagi mereka yang ingin melakukan terobosan bagi produknya lewat Marketing Word of Mouth."" --Afan Suryadi, Marketing Director English First (EF) Indonesia ""Buku yang patut disimak buat yang percaya dengan perubahan psikografi konsumen di era pesatnya perkembangan media sosial yang makin memperkuat 'Word of Mouth Marketing'. Dengan contoh kasus yang aktual, buku ini menantang paradigma para pemasar untuk meninjau ulang strategi komunikasinya."" --Mardi Wu @wumard, CEO PT Nutrifood Indonesia """
Building The Peace
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Author : Iosif Constantin Dragàn
language : en
Publisher:
Release Date : 1972
Building The Peace written by Iosif Constantin Dragàn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with categories.
Role Of Marketing In War And Peace
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Author : Edwin Black George
language : en
Publisher:
Release Date : 1946
Role Of Marketing In War And Peace written by Edwin Black George and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1946 with Marketing categories.
Marketing For Africa S Development Building The Peace
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Author : Iosif Constantin Drăgan
language : en
Publisher:
Release Date : 1972
Marketing For Africa S Development Building The Peace written by Iosif Constantin Drăgan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Marketing categories.
Global Perspectives On Contemporary Marketing Education
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Author : Smith, Brent
language : en
Publisher: IGI Global
Release Date : 2016-03-17
Global Perspectives On Contemporary Marketing Education written by Smith, Brent and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-17 with Business & Economics categories.
A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.