Marketing Public Relations
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Marketing Public Relations
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Author : Gaetan T. Giannini
language : en
Publisher:
Release Date : 2010
Marketing Public Relations written by Gaetan T. Giannini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Marketing categories.
KEY BENEFIT "Marketing Public Relations" breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. KEY TOPICS An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring MARKET For readers interested in learning the theory and then how to apply it, in order to "do Marketing Public Relations" in the real world.
Public Relations In The Marketing Mix
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Author : Jordan Goldman
language : en
Publisher: Contemporary Books
Release Date : 1984
Public Relations In The Marketing Mix written by Jordan Goldman and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Communication in marketing categories.
A guide to using public relations as a marketing tool. It focuses on developing marketing strategies from the PR point-of-view, using PR as a finely-tuned communication vehicle that adds to the marketing mix. It presents information on the problems of selecting PR, and vehicles determining what kinds of PR a company needs.
Public Relations For Marketing Management
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Author : Frank Jefkins
language : en
Publisher: Springer
Release Date : 1983-12-15
Public Relations For Marketing Management written by Frank Jefkins and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-12-15 with Business & Economics categories.
The Handbook Of Strategic Public Relations And Integrated Communications
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Author : Clarke Caywood
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05
The Handbook Of Strategic Public Relations And Integrated Communications written by Clarke Caywood and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05 with Business & Economics categories.
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
How To Market Your School
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Author : Johanna M. Lockhart
language : en
Publisher: iUniverse
Release Date : 2005-08
How To Market Your School written by Johanna M. Lockhart and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08 with School management and organization categories.
Is your school or district facing increased competition, diminishing resources, changing demographics, media scrutiny, and declining employee retention? How to Market Your School is a comprehensive guide that provides school administrators with the essential tools to create a positive public image; attract students, qualified personnel, and volunteers; and build community support through a strategic marketing effort. Author Johanna Lockhart draws on her extensive marketing and public relations experience to cover topics such as: School marketing: What it is and why it matters Developing a marketing strategy Marketing research and database marketing Marketing and electronic communication Media relations Building community partnerships Public relations and much more Although originally intended for public school administrators, How to Market Your School is equally valuable to private and charter schools. It will help principals, assistant principals, business managers, and district administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program to achieve their particular goals. Lockhart presents the fundamentals of integrated marketing in clear and concise terms and uses actual case studies to illustrate each aspect of successful school marketing.
The Marketer S Guide To Public Relations In The 21st Century
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Author : Thomas L. Harris
language : en
Publisher: Thomson South-Western
Release Date : 2006
The Marketer S Guide To Public Relations In The 21st Century written by Thomas L. Harris and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Corporations categories.
This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to the traditional concept of 'events-driven' public relations. This book challenges the reader to use public relations as a strategic tool, to achieve measurable and actionable marketing objectives. Not dissimilar to the concept of 'Integrated Marketing Communications', MPR seeks to read one's market, determine need, and build a marketing program (both communciation and marketing strategy) from the outside in: determine the way customers want to learn about your product and develop a strategy to create awareness, communcate the benefits, and instill a motivation to purchase.
Marketing Public Relations
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Author :
language : en
Publisher: Pearson Education India
Release Date :
Marketing Public Relations written by and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Public Relations
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Author : GAETAN. GIANNINI
language : en
Publisher:
Release Date : 2024
Marketing Public Relations written by GAETAN. GIANNINI and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.
Value Added Public Relations
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Author : Thomas L. Harris
language : en
Publisher: Contemporary Books
Release Date : 1998
Value Added Public Relations written by Thomas L. Harris and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Communication in marketing categories.
Here marketing public relations leader Thomas Harris uses dozens of case histories to show how some of the nation's most successful marketers have used public relations techniques to give added power and persuasion to their marketing messages.
Marketing Communication Direct Marketing Public Relation And Advertising
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Author : Veny Ari Sejati
language : en
Publisher: GRIN Verlag
Release Date : 2018-06-07
Marketing Communication Direct Marketing Public Relation And Advertising written by Veny Ari Sejati and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-07 with Business & Economics categories.
Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course: Communication, language: English, abstract: Communication science exists in every area of life, including in marketing activities. Promotional activities, advertising, through communication media facilitate marketing activities to achieve the desired goals. This book contains marketing communication lecture materials and will always be developed so that students can become business practitioners who have critical and advanced analysis. The main references in this book are Advertising written by Sandra Moriarty, et al, along with supporting references from various sources.