Marketing Relazionale Comprendere Gestire Fidelizzare I Tuoi Clienti Ebook Italiano Anteprima Gratis
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Marketing Relazionale Comprendere Gestire Fidelizzare I Tuoi Clienti Ebook Italiano Anteprima Gratis
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Author : Valter Romani
language : it
Publisher: Bruno Editore
Release Date : 2014-01-01
Marketing Relazionale Comprendere Gestire Fidelizzare I Tuoi Clienti Ebook Italiano Anteprima Gratis written by Valter Romani and has been published by Bruno Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Business & Economics categories.
Programma di Marketing Relazionale Comprendere, Gestire, Fidelizzare i Tuoi Clienti COME COMPRENDERE L'EVOLUZIONE DEL MARKETING Cosa vuol dire "fare marketing". Quali sono i soggetti coinvolti nel processo di marketing. Di quali equilibri devi tenere conto quando formuli un'offerta per avere successo. COME FORMARE I TUOI COLLABORATORI Capire quali sono i soggetti coinvolti nella relazione con il cliente. Lavorare a monte: la selezione del personale. Come devi relazionarti con i tuoi collaboratori e quali atteggiamenti devi aspettarti da loro. Quali conseguenze ha per la tua attività un cliente insoddisfatto. Come puoi fare la differenza nel tuo mercato di riferimento. COME PASSARE DALLA VISION AL CLIENTE Scoprire da chi e da cosa dipende la soddisfazione del cliente. Cosa occorre per impostare un management orientato al cliente. Come delegare in tutta sicurezza la gestione del cliente ai tuoi collaboratori. Capire come lavorare sulla crescita del tuo personale. COME COMPRENDERE I BISOGNI DEL CLIENTE Utilizzare il modello di Kano per individuare e gestire i bisogni del tuo cliente. Quale ruolo gioca la variabile "tempo" nella soddisfazione dei bisogni. Ottenere le informazioni necessarie dai tuoi clienti in modo trasparente e senza spendere un patrimonio. Perché devi puntare sull'emozione per conquistare e fidelizzare i tuoi acquirenti. COME COSTRUIRE IL BRAND CON LA RELAZIONE Come scoprire e definire la propria identità aziendale. Cosa è il brand e quali sono i principi base sui quali deve essere costruito. Mettere in pratica alcuni spunti di marketing relazionale. COME OTTENERE LA FEDELTA' AL BRAND Capire perché i clienti non sono tutti uguali e su quali devi puntare. Quali sono gli obiettivi che devi porti nel vendere il tuo prodotto. Cosa devi sapere per avere clienti fedeli e soddisfatti. Conoscere le fasi di fidelizzazione per conseguire progressi. Capire l'importanza della fedeltà di comportamento e della fedeltà emotiva. COME REALIZZARE UN PROGRAMMA DI FIDELIZZAZIONE Imparare a gestire i diversi livelli di legame con il cliente. Scoprire il valore di una lista clienti e quali sono le sue potenzialità. Come gestire la fase promozionale nel migliore dei modi.
The Cultural Industries
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Author : David Hesmondhalgh
language : en
Publisher: SAGE
Release Date : 2002-05-24
The Cultural Industries written by David Hesmondhalgh and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-24 with Social Science categories.
The Cultural Industries combines a political economy approach with the best aspects of cultural studies, sociology, communication studies and social theory to provide an overview of the key debates surrounding cultural production. The book: Considers both the entertainment and the information sectors Combines analysis of the contemporary scene with a long-range historical perspective Draws on an range of examples from North America, the UK, Europe and elsewhere
Confessions Of An Advertising Man
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Author : David Ogilvy
language : en
Publisher:
Release Date : 1988
Confessions Of An Advertising Man written by David Ogilvy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Advertising agencies categories.
Superfans
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Author : Pat Flynn
language : en
Publisher: Get Smart Books
Release Date : 2019-08-13
Superfans written by Pat Flynn and has been published by Get Smart Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with Brand choice categories.
"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
Marketing 4 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-17
Marketing 4 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Business & Economics categories.
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Automate This
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Author : Christopher Steiner
language : en
Publisher: Penguin
Release Date : 2012-08-30
Automate This written by Christopher Steiner and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-30 with Business & Economics categories.
The rousing story of the last gasp of human agency and how today’s best and brightest minds are endeavoring to put an end to it. It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills—and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These “bots” started with human programming and logic, but now their reach extends beyond what their creators ever expected. In this fascinating, frightening book, Christopher Steiner tells the story of how algorithms took over—and shows why the “bot revolution” is about to spill into every aspect of our lives, often silently, without our knowledge. The May 2010 “Flash Crash” exposed Wall Street’s reliance on trading bots to the tune of a 998-point market drop and $1 trillion in vanished market value. But that was just the beginning. In Automate This, we meet bots that are driving cars, penning haiku, and writing music mistaken for Bach’s. They listen in on our customer service calls and figure out what Iran would do in the event of a nuclear standoff. There are algorithms that can pick out the most cohesive crew of astronauts for a space mission or identify the next Jeremy Lin. Some can even ingest statistics from baseball games and spit out pitch-perfect sports journalism indistinguishable from that produced by humans. The interaction of man and machine can make our lives easier. But what will the world look like when algorithms control our hospitals, our roads, our culture, and our national security? What happens to businesses when we automate judgment and eliminate human instinct? And what role will be left for doctors, lawyers, writers, truck drivers, and many others? Who knows—maybe there’s a bot learning to do your job this minute.
The Crowdfunding Revolution How To Raise Venture Capital Using Social Media
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Author : Kevin Lawton
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-12-07
The Crowdfunding Revolution How To Raise Venture Capital Using Social Media written by Kevin Lawton and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-07 with Business & Economics categories.
THE GROUNDBREAKING NEW METHOD FOR RAISING VENTURE CAPITAL THROUGH SOCIAL NETWORKS “The declaration of independence for our industry!” —MAT DELLORSO, WealthForge Inc. “The Crowdfunding Revolution should be on the mandatory reading list for everybody active in the industry or for everyone who’s planning to be.” —CROWDFUND NEWS “Kevin Lawton and Dan Marom have done a great job. . . . A must-read for everybody entering the field of crowdfunding!”—GIJSBERT KOREN, Smarter Money “We recommend this book highly to anyone who is fascinated by this new methodology for funding projects and endeavors. . . . A wonderful read.” —BRIAN MEECE, RocketHub “Read this book if you want to catch the next wave!” —FRED BRYANT, WealthForge Inc. “A must-read for anyone interested in the early stage funding process.” —MANDAR KULKARNI, pluggd.in “The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs.” —BUSINESS2COMMUNITY “The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs.” —SMALL BUSINESS TRENDS YOUR POOL OF INVESTORS JUST INCREASED BY 2 BILLION . . . Since the day the first human being approached a prospective investor, the province of capital allocation has been controlled by a small and entrenched minority. All this has changed. Now, the power of the Internet—particularly social media—enables anyone to connect with more investors in less time than it used to take to connect with one. The investing pool is open, everyone is in—and The Crowdfunding Revolution shows how to get to the forefront of the new world of venture financing. This groundbreaking guide explains how the explosive growth of connectivity is obviating human-to-human networks and centralized planning of capital allocation—and describes how crowdfunding can be used to tap into a “collective intelligence” for far superior results. Providing a wealth of information that will make your crowdfunding efforts more efficient and productive, the book is organized into three thematic sections: THE ROAD HERE: A thorough overview of what crowdfunding is—and how and why this radical new approach is replacing traditional means of venture financing THE CROWDFUNDING CAMPAIGN: Proven methods for marketing to the crowd, setting clear objectives, building a crowdfunding team, and communicating in a way that inspires action THE ROAD AHEAD: The crowdfunding ecosystem, intellectual property issues, mining collective IQ, new investment models, and regulations More than 2 billion people globally are now active online—and that number is guaranteed to grow at an extraordinary rate. The Crowdfunding Revolution explains all the ins and outs of raising investment capital by using social media and new technologies to draw small sums of money from an almost countless number of sources. Organic. Transparent. Decentralized. This is crowdfunding. This is the future. Read The Crowdfunding Revolution and become the first expert in your crowd on this radical new approach poised to supplant age-old venture financing methods.
The 22 Immutable Laws Of Marketing
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Author : Al Ries
language : en
Publisher: Profile Books(GB)
Release Date : 1994
The 22 Immutable Laws Of Marketing written by Al Ries and has been published by Profile Books(GB) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing categories.
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Mutualism
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Author : Sara Horowitz
language : en
Publisher: Random House
Release Date : 2021-02-16
Mutualism written by Sara Horowitz and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-16 with Business & Economics categories.
A profound look at the crisis of work and the collapse of the safety net, and a vision for a better way forward, rooted in America’s cooperative spirit, from the founder of the Freelancers Union “Read this essential book to see how we can and must build the future.”—Reid Hoffman, co-founder of Linkedin Mutualism: It’s not capitalism and it’s not socialism. It’s the future. The twentieth century changed every facet of life for American workers: how much they could expect to earn and what they had the right to demand. But by 2027, a majority of Americans—from low-wage service workers to white-collar professionals—won’t be traditional employees. Benefits like paid sick leave, pensions, 401(k)s, disability insurance, and health care will be nearly extinct. To meet the needs of this new generation of workers, the government has done almost nothing. In this book, labor lawyer, former chair of the board of the New York Federal Reserve, and MacArthur “genius” Sara Horowitz brings us a solution to the current crisis of work that’s rooted in the best of American traditions, which she calls mutualism. Horowitz shows how the future of our economic safety net rests on this approach and demonstrates how mutualist organizations have helped us solve common problems in the past and are now quietly driving rural and urban economies alike all over the world, inspired not by for-profit corporations but by labor unions and trade associations, religious organizations and mutual aid societies, and vital social movements from women’s suffrage to civil rights. Mutualism is for anyone who feels that the system is not working for them, and is looking for a new way to build collaboratively, create the new American social contract, and prosper in the twenty-first century.
End Of State
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Author : Neesa Hart
language : en
Publisher:
Release Date : 2004
End Of State written by Neesa Hart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Church and state categories.
The first installment of a political thriller series based on the Left Behind series explores the world of politics and government as it is irrevocably changed by the Rapture.