Marketing Strategy And Functions
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Marketing Strategy And Functions
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Author : Eugene J. Kelley
language : en
Publisher:
Release Date : 1965
Marketing Strategy And Functions written by Eugene J. Kelley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Marketing categories.
How To Develop A Strategic Marketing Plan
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Author : Norton Paley
language : en
Publisher: Routledge
Release Date : 2017-09-29
How To Develop A Strategic Marketing Plan written by Norton Paley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Business & Economics categories.
Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.
Readings In Marketing Strategy
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Author : Victor J. Cook
language : en
Publisher: Course Technology
Release Date : 1989
Readings In Marketing Strategy written by Victor J. Cook and has been published by Course Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Marketing categories.
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Marketing Planning Strategy
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Author : Subhash C. Jain
language : en
Publisher: South Western Educational Publishing
Release Date : 1993
Marketing Planning Strategy written by Subhash C. Jain and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a discussion on Nissan Motor Company's international integration.
Marketing Strategy
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Author : Paul Fifield
language : en
Publisher: Routledge
Release Date : 2012-07-26
Marketing Strategy written by Paul Fifield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Business & Economics categories.
Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
The Impact Of Technology On Marketing Strategy
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Author : Volker Schmid
language : en
Publisher: GRIN Verlag
Release Date : 2011-05-14
The Impact Of Technology On Marketing Strategy written by Volker Schmid and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-14 with Electronic commerce categories.
Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (80 percent), University of Teesside (Teesside Business School), language: English, abstract: According to O'Conner (1998), the impact of technology on marketing is dramatic. The industrial countries of today represent a growing information society which is based on technology. For an organisation "information is the most precious of modern corporate resources and its exploitation the key to competitive survival, the spotlight falls on marketing" (Mazur, 1994). To gather, handle and analyse the high amount of information, companies rely on technology. 1.5 billion pounds are invested on marketing related IT applications just in the UK (Leverick, 1998), which makes 15 percent of the total amount spent on IT, and this percentage is still increasing. The aim of this paper is to evaluate the impact of all potential technologies on the marketing strategy, using a variety of industry and organisational examples, and addressing the implications and potentials for the future. Therefore, it is necessary to firstly consider the range of current and potential future technologies that may or can be utilised in the company's marketing function. Examples of how 'real' companies use this technology need to be provided and appropriate legal issues have to be discussed. Finally, possible technologies for the fictitious Business Technology PLC's marketing function are suggested including a financial plan. A wide range of technologies could be identified including hardware, software and communication technology. It could be shown that technology has a strong impact on the marketing strategy in terms of collect, handle, interchange, communicate, analyse, personalise and customise information, leading to cost reductions, more effective marketing procedures and improved customer satisfaction. The paper shows the technology-driven changes regarding the marketing mix. Th
Marketing As Strategy
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Author : Nirmalya Kumar
language : en
Publisher: Harvard Business Press
Release Date : 2004-05-05
Marketing As Strategy written by Nirmalya Kumar and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-05 with Business & Economics categories.
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.
Marketing Strategy
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Author : Paul Fifield
language : en
Publisher: Routledge
Release Date : 2007
Marketing Strategy written by Paul Fifield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought into focus in the text.
Marketing Strategy And Management
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Author : Michael J. Baker
language : en
Publisher: Red Globe Press
Release Date : 2014-12-19
Marketing Strategy And Management written by Michael J. Baker and has been published by Red Globe Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-19 with Business & Economics categories.
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Industrial Marketing Strategy
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Author : Frederick E. Webster, Jr.
language : en
Publisher: Wiley
Release Date : 1995-05-01
Industrial Marketing Strategy written by Frederick E. Webster, Jr. and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-05-01 with Business & Economics categories.
Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers: * The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation and targeting, andpositioning * Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing * Guidelines for implementing the value proposition throughdistribution and marketing communications * The role of marketing in the broader context of business andcorporate-level strategic planning * Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling
