Marketing The Blue And Gray
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Marketing The Blue And Gray
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Author : Lawrence A. Kreiser, Jr.
language : en
Publisher: LSU Press
Release Date : 2019-06-12
Marketing The Blue And Gray written by Lawrence A. Kreiser, Jr. and has been published by LSU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-12 with History categories.
Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.
Official Gazette Of The United States Patent And Trademark Office
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Author :
language : en
Publisher:
Release Date : 2004
Official Gazette Of The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Trademarks categories.
Marketing The Blue And Gray
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Author : Lawrence A. Kreiser, Jr.
language : en
Publisher: LSU Press
Release Date : 2019-06-12
Marketing The Blue And Gray written by Lawrence A. Kreiser, Jr. and has been published by LSU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-12 with History categories.
Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.
Suggestions For The Marketing Of Cottage Cheese
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Author : Delos Lawrence James
language : en
Publisher:
Release Date : 1919
Suggestions For The Marketing Of Cottage Cheese written by Delos Lawrence James and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1919 with Cottage cheese categories.
The Little Blue Book Of Marketing
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Author : Paul Kurnit
language : en
Publisher: Penguin
Release Date : 2009-12-31
The Little Blue Book Of Marketing written by Paul Kurnit and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-31 with Business & Economics categories.
A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.
Market Diseases Of Fruits And Vegetables
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Author : Day Monroe
language : en
Publisher:
Release Date : 1939
Market Diseases Of Fruits And Vegetables written by Day Monroe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1939 with Abbreviations categories.
This publication deals with taxonomy of the 14 species and varieties now known from the United States; all of these, for reasons stated later, are assigned to Pantomorus.
Market Diseases Of Fruits And Vegetables
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Author : Dean Humboldt Rose
language : en
Publisher:
Release Date : 1939
Market Diseases Of Fruits And Vegetables written by Dean Humboldt Rose and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1939 with Fruit categories.
This publication is the sixth in a series designed to aid in the recognition and identification of pathological conditions of economic importance affecting fruits and vegetables in the channels of marketing, to facilitate the market inspection of these food products, and to prevent losses from such conditions.
Agriculture Handbook
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Author :
language : en
Publisher:
Release Date : 1949
Agriculture Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with Agriculture categories.
Set includes revised editions of some issues.
Losses In Agriculture
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Author : United States. Agricultural Research Service
language : en
Publisher:
Release Date : 1965
Losses In Agriculture written by United States. Agricultural Research Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Agricultural estimating and reporting categories.
Equipment For Applying Soil Pesticides
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Author : Elroy John Peters
language : en
Publisher:
Release Date : 1967
Equipment For Applying Soil Pesticides written by Elroy John Peters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Aerial photography in soil surveys categories.