The Little Blue Book Of Marketing
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The Little Blue Book Of Advertising
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Author : Steve Lance
language : en
Publisher: Penguin
Release Date : 2006-07-06
The Little Blue Book Of Advertising written by Steve Lance and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-06 with Business & Economics categories.
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
The Little Blue Book Of Marketing
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Author : Paul Kurnit
language : en
Publisher: Penguin
Release Date : 2009-12-31
The Little Blue Book Of Marketing written by Paul Kurnit and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-31 with Business & Economics categories.
A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.
Little Blue Book Of Advertising
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Author : Steve Lance
language : en
Publisher:
Release Date : 2006
Little Blue Book Of Advertising written by Steve Lance and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
The Little Blue Book Of Email Marketing Wisdom
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Author : Kelvin Dorsey
language : en
Publisher:
Release Date : 2018-02-21
The Little Blue Book Of Email Marketing Wisdom written by Kelvin Dorsey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-21 with categories.
Harken: A knowledgeable marketer will make a few bucks, but the wise marketer will make a fortune.What is wisdom?Well, using email marketing as context, let me explain it this way:Knowledge is knowing that subject lines with all capitals get attention. Wisdom is knowing NOT to use all capitals in your subject lines.The reason is that using all capitals will only get you negative attention.You follow?Now, hear this:The saddest aspect of the advertising industry right now is that the industry gathers knowledge faster than marketers can gather wisdom. And, knowledge without wisdom is about as useless as a senior citizen with an iPad.Thus, this little book is wisdom focused.Yes, dear reader, this book is not designed to just stuff your head full of information (although there's plenty of that too) but rather stuff it full of wisdom.I'm talking about the ability to take the sales information in this book (and the sales information you already have between your ears) and turn it into dollars.That's right . . . sales!Although this book has a strong focus on email marketing, the wisdom therein transcends email marketing.Not only will this wisdom help you make a bundle of money selling your wares, but it will make you a more persuasive and influential individual, which of course, will affect everything you do.Enjoy.
The Little Blue Book
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Author : George Lakoff
language : en
Publisher: Simon and Schuster
Release Date : 2012-06-26
The Little Blue Book written by George Lakoff and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-26 with Language Arts & Disciplines categories.
Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.
One Day At A Time In Al Anon
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Author : Al-Anon Family Group Headquarters, Inc
language : en
Publisher:
Release Date : 1989-12
One Day At A Time In Al Anon written by Al-Anon Family Group Headquarters, Inc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-12 with Psychology categories.
Alcoholism is a family illness, and changed attitudes can aid recovery. This daily readings guide for family and friends of alcoholics provides meditations and reminder, and visualizations that can provide a measure of comfort, serenity, and a sense of achievement.
The Little Blue Book
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Author : George Lakoff
language : en
Publisher: Simon and Schuster
Release Date : 2012-06-19
The Little Blue Book written by George Lakoff and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-19 with Political Science categories.
The indispensable handbook for Democrats Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.
The Little Book That Still Beats The Market
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Author : Joel Greenblatt
language : en
Publisher: John Wiley & Sons
Release Date : 2010-09-07
The Little Book That Still Beats The Market written by Joel Greenblatt and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-07 with Business & Economics categories.
In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”
The Little Blue Book For Filmmakers
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Author : Carl Gottlieb
language : en
Publisher: Rowman & Littlefield
Release Date : 2012-10-01
The Little Blue Book For Filmmakers written by Carl Gottlieb and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-01 with Performing Arts categories.
THE LITTLE BLUE BOOK FOR FILMMAKERS: A PRIMER FOR DIRECTORS WRITERS PRODUCERS AND ACTOR
The Pmosig S Program Management Office Handbook
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Author : Craig J. Letavec
language : en
Publisher: J. Ross Publishing
Release Date : 2011
The Pmosig S Program Management Office Handbook written by Craig J. Letavec and has been published by J. Ross Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
This handbook developed by the Project Management Institutes Program Management Office Specific Interest Group (PMOSIG) provides practical guidance to the project Management and PMO community on a variety of topics in the areas of: PMO Strategic and Tactical Management, PMO Governance, PMO Services, PMO Set-up and Execution, and PMO Performance and Maturity. It features insightful contributions from more than 20 subject matter experts, successful practitioners, distinguished authors and thought leaders with a variety of backgrounds and experiences from around the World. The authors include best practices and case studies for successfully aligning PMOs to business objectives, and delivering benefits/ROI, as well as numerous proven tools, templates, policies, procedures, standards, methodologies and processes for successfully developing, and managing PMOs and for expanding their scope of services.