Marketing The City
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Marketing The City
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Author : H. Smyth
language : en
Publisher: Taylor & Francis
Release Date : 2005-11-04
Marketing The City written by H. Smyth and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-04 with Architecture categories.
This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
Tourism Marketing For Cities And Towns
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Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2006
Tourism Marketing For Cities And Towns written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
Selling The City
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Author : Gregory John Ashworth
language : en
Publisher: Burns & Oates
Release Date : 1990
Selling The City written by Gregory John Ashworth and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
City Branding
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Author : K. Dinnie
language : en
Publisher: Springer
Release Date : 2010-12-03
City Branding written by K. Dinnie and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-03 with Business & Economics categories.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
City Branding
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Author : Viktoria Schoja
language : en
Publisher: Anchor Academic Publishing
Release Date : 2016-03-14
City Branding written by Viktoria Schoja and has been published by Anchor Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-14 with Business & Economics categories.
City branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desirable as a business location, tourist destination or a place to live. As Kavaratzis states, “The beginning lies in the realization that all encounters with the city take place through perceptions and images”. According to Charles Wrench, “anything for which you can construct a mental inventory is a brand”. People connect brands of cities with certain historical aspects. Over time, cities have developed their unique reputation and converted more and more into own brands, due to globalization. City branding is comparable with product branding, where products and services with a strong brand can be sold easier, attracting people and investment compared to the poor branded. While some cities have prospered over the years, others have suffered. Furthermore every city has to compete against other city for its share of the world’s consumers, tourists, businesses, investment, talents, respect and attention on the international level. The objectives of this assignment is to examine how to brand a city properly and to understand the essential steps for implementing a significant brand strategy. For a better understanding of the approach, an anonymous online primary research was done in December 2013, to reflect and explain individual methods. The questions from this result can be founded in the appendix. Additionally one successful branded and one less successful branded city will be discussed.
Marketing Places
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Author : Philip Kotler
language : en
Publisher: Simon and Schuster
Release Date : 2002-01-15
Marketing Places written by Philip Kotler and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-15 with Business & Economics categories.
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.
Implementation Of A City Marketing Strategy
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Author : Oliver Tross
language : en
Publisher: GRIN Verlag
Release Date : 2007-07-29
Implementation Of A City Marketing Strategy written by Oliver Tross and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-29 with categories.
Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Giessen, course: International Marketing, 52 entries in the bibliography, language: English, abstract: From polis to metropolis, from ancient settlements to the urban so-ciety: The situation of German cities undergoes deep changes. An increasing pressure on their fundaments influences the cities in their structures. Caused by factors like globalization, political amend-ment, shifts in the society etc., the city is loosing its basic functions. The times of being a central marketplace or a melting pot for the population are gone. Today's society is more critical, demanding and mobile. When a city does not meet the expectations of its citi-zens and customer they will probably look for another place to sat-isfy their needs. Even the industries lay a claim on their business location. If their demand for infrastructure, low taxes, well trained employees etc. does not meet the requirements, they will probably relocate. The competition between business locations and market-places increases. Furthermore, this accelerating competition hits the cities in times of low financial resources and declining receipts. The public admini-stration has to consider new concepts and different ways to meet the competition.
Selling The City
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Author : G. J. Ashworth
language : en
Publisher: Belhaven Press
Release Date : 1992-05-11
Selling The City written by G. J. Ashworth and has been published by Belhaven Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-05-11 with Business & Economics categories.
Recent successful campaigns have demonstrated the financial value of creating a positive image of cities. You cannot afford to ignore these benefits. Bringing together the diverse theoretical work from both urban planning and management, this is the first book to show you how to capitalize on effectively marketing your city to tourists, new industry and investment. Through practical examples and illustrations from Western Europe and North America, you'll learn how a successful strategy is conceived, planned and carried out, and how the results are monitored and measured.
City Branding And Promotion
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Author : Waldemar Cudny
language : en
Publisher: Routledge
Release Date : 2019-04-15
City Branding And Promotion written by Waldemar Cudny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with Architecture categories.
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
Information Communication Technologies And City Marketing Digital Opportunities For Cities Around The World
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Author : Gasc¢-Hernandez, Mila
language : en
Publisher: IGI Global
Release Date : 2009-02-28
Information Communication Technologies And City Marketing Digital Opportunities For Cities Around The World written by Gasc¢-Hernandez, Mila and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-28 with Business & Economics categories.
Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.