Marketing The Moon
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Marketing The Moon
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Author : David Meerman Scott
language : en
Publisher: MIT Press
Release Date : 2014-02-28
Marketing The Moon written by David Meerman Scott and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Science categories.
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Different
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Author : Youngme Moon
language : en
Publisher: Crown Currency
Release Date : 2010-04-06
Different written by Youngme Moon and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-06 with Business & Economics categories.
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
10x Marketing Formula
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Author : Garrett Moon
language : en
Publisher: Coschedule
Release Date : 2018-03-26
10x Marketing Formula written by Garrett Moon and has been published by Coschedule this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-26 with Internet marketing categories.
The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.
Grasped The Marketer S Moon
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-03-27
Grasped The Marketer S Moon written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-27 with Business & Economics categories.
Welcome, marketing professionals and emotional beings! Have you ever wondered why you're drawn to specific marketing strategies or struggle with certain aspects of the job? Your Moon sign, the hidden ruler of your emotions and intuition, plays a vital role in shaping your marketing approach. Understanding your Moon sign empowers you to unlock a deeper level of emotional intelligence, build stronger relationships, and navigate challenges with greater empathy and finesse. This book is your personalized guide to becoming a marketing master guided by your emotions and intuition. We'll delve into the influence of each Moon sign on your marketing journey, exploring how it affects your: Motivation: Discover the intrinsic desires that drive your marketing efforts. Creativity: Learn how to tap into your Moon sign's unique creative power for compelling content and video marketing. Relationships: Develop strategies for building strong customer and team relationships based on your Moon sign's emotional strengths. Intuition: Leverage your Moon sign's intuitive wisdom to make strategic marketing decisions. Remember, your emotions are not a weakness; they are your superpower! "The Marketer's Moon" equips you with the tools to harness your emotional intelligence and intuition, becoming a marketing force that connects with your audience on a deeper level. Let's embark on this journey of self-discovery and unlock the full potential of your marketing career!
Let S Meet On The Moon
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Author : Lauren Ranalli
language : en
Publisher:
Release Date : 2020-09
Let S Meet On The Moon written by Lauren Ranalli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09 with categories.
A story of long distance friendship and how we can stay close even when we are far apart.
Reaching For The Moon
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Author : Katherine Johnson
language : en
Publisher: Atheneum Books for Young Readers
Release Date : 2020-05-05
Reaching For The Moon written by Katherine Johnson and has been published by Atheneum Books for Young Readers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-05 with Juvenile Nonfiction categories.
“This rich volume is a national treasure.” —Kirkus Reviews (starred review) “Captivating, informative, and inspiring…Easy to follow and hard to put down.” —School Library Journal (starred review) The inspiring autobiography of NASA mathematician Katherine Johnson, who helped launch Apollo 11. As a young girl, Katherine Johnson showed an exceptional aptitude for math. In school she quickly skipped ahead several grades and was soon studying complex equations with the support of a professor who saw great promise in her. But ability and opportunity did not always go hand in hand. As an African American and a girl growing up in an era of brutal racism and sexism, Katherine faced daily challenges. Still, she lived her life with her father’s words in mind: “You are no better than anyone else, and nobody else is better than you.” In the early 1950s, Katherine was thrilled to join the organization that would become NASA. She worked on many of NASA’s biggest projects including the Apollo 11 mission that landed the first men on the moon. Katherine Johnson’s story was made famous in the bestselling book and Oscar-nominated film Hidden Figures. Now in Reaching for the Moon she tells her own story for the first time, in a lively autobiography that will inspire young readers everywhere.
Paris To The Moon
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Author : Adam Gopnik
language : en
Publisher: Hachette UK
Release Date : 2011-09-29
Paris To The Moon written by Adam Gopnik and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-29 with Biography & Autobiography categories.
In 1995, Adam Gopnik and his wife, and their infant son left the familiar comforts and hassles of New York for the urbane glamour of Paris. Charmed by the beauties of the city, Gopnik set out to experience for himself the spirit and romance that has so captivated American writers throughout the Twentieth century. In the grand tradition of Stein and Hemingway, Gopnik planned to walk the paths of the Tuilleries, to enjoy philosophical discussion in cafes in short, to lead the fabled life of an American in Paris. Of course, as readers of Gopnik's beloved 'Paris Journals' in the New Yorker know, there was also the matter of raising a child and carrying on with everyday, not so fabled life. Evenings with French intellectuals precede middle-of-the night baby feedings; afternoons are filled with trips to the Musee d'Orsay and pinball games; weekday leftovers are eaten while three star chefs debate a 'culinary crisis'. With singular wit and insight, Gopnik manages to weave the magical with the mundane in a wholly delightful book.
Howl At The Moon
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Author : Christine Warren
language : en
Publisher: St. Martin's Paperbacks
Release Date : 2010-04-01
Howl At The Moon written by Christine Warren and has been published by St. Martin's Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-01 with Fiction categories.
Noah Baker never wanted to betray The Others. But if his military commanders want him to covertly investigate a Lupine scientist—whose extraordinary research on sensory perception in werewolves could be used to develop werewolf-sharp senses in human soldiers—Noah must oblige. Even if it means deceiving the woman he desires the most. Samantha Carstairs is the personal assistant to the Alpha of the Silverback Clan, and as best friend to the Lupine community's most brilliant scientist, she is privy to its most dangerous secret. Noah knows that Sam will never leak the scientific research...so he must find another way to get it, while keeping Sam close. But someone else is after Sam's secret. Who is the other spy infiltrating The Others? If their genetic secrets get into the wrong hands, all hell could break loose. Now Noah's true loyalty is put to the test as he fights to protect The Others—and his beloved Sam—and find the imposter...before it's too late.
Where The Suckers Moon
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Author : Randall Rothenberg
language : en
Publisher: Alfred A. Knopf
Release Date : 1994
Where The Suckers Moon written by Randall Rothenberg and has been published by Alfred A. Knopf this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Advertising categories.
In this incisive and informative book, Randall Rothenberg, the former advertising columnist for The New York Times, gives readers a revealing view of inner dynamics of advertising in America. Along the way is a history of advertising--its great names and legendary campaigns.
On The Moon
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Author : Anna Milbourne
language : en
Publisher: Usborne Publishing Ltd
Release Date : 2015-11-01
On The Moon written by Anna Milbourne and has been published by Usborne Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-01 with Juvenile Nonfiction categories.
This space-soaring adventure lets young children glimpse what it would be like to fly into outer space, walk on the moon, and look back at Earth from a very long way away. Part of the Usborne Reading Programme developed with reading experts at the University of Roehampton, specially written for children just starting to read alone. This ebook includes audio and reading-related puzzles. "Crack reading and make confident and enthusiastic readers with this fantastic reading programme." - Julia Eccleshare