Marketing The National Hockey League
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Sports Marketing The National Hockey League
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Author : Ines Müller
language : en
Publisher: GRIN Verlag
Release Date : 2019-03-26
Sports Marketing The National Hockey League written by Ines Müller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Sports & Recreation categories.
Essay from the year 2014 in the subject Health - Sport - Sport Economics, Sport Management, grade: 2, University of Applied Sciences Kufstein Tirol, language: English, abstract: The national hockey league was formed in 1917 in the United States. “The Original Six”, six teams which survived till 1943 in the league and were from that on the only teams until the late 1960s. From 1967 the teams doubled and from that moment new teams joined the league every year. In the 1990s the new teams positioned Hockey as entertainment, especially family entertainment. The teams added among other things cheerleaders and modern music. Furthermore a new management team was in charge of the NHL, including experienced marketing professionals, who worked before for the NBA and should give the hockey sport a new push.
Marketing The National Hockey League
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Author : Marie Bell
language : en
Publisher:
Release Date : 1995
Marketing The National Hockey League written by Marie Bell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Hockey categories.
The Influence Of Selected Changes Developments And Events On The Promotion And Marketing Of National Hockey League Teams
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Author : Hugh Charles Mitchener
language : en
Publisher:
Release Date : 1983
The Influence Of Selected Changes Developments And Events On The Promotion And Marketing Of National Hockey League Teams written by Hugh Charles Mitchener and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Hockey categories.
Encyclopedia Of Sports Management And Marketing
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Author : Linda E. Swayne
language : en
Publisher: SAGE Publications
Release Date : 2011-08-08
Encyclopedia Of Sports Management And Marketing written by Linda E. Swayne and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Business & Economics categories.
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
A Century Of The National Hockey League
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Author :
language : en
Publisher:
Release Date : 2000
A Century Of The National Hockey League written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Joining The Clubs
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Author : J. Andrew Ross
language : en
Publisher: Syracuse University Press
Release Date : 2015-05-21
Joining The Clubs written by J. Andrew Ross and has been published by Syracuse University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-21 with Sports & Recreation categories.
How did a small Canadian regional league come to dominate a North American continental sport? Joining the Clubs: The Business of the National Hockey League to 1945 tells the fascinating story of the game off the ice, offering a play-by-play of cooperation and competition among owners, players, arenas, and spectators that produced a major league business enterprise. Ross explores the ways in which the NHL organized itself to maintain long-term stability, deal with its labor force, and adapt its product and structure to the demands of local, regional, and international markets. He argues that sports leagues like the NHL pursued a strategy that responded both to standard commercial incentives and also to consumer demands that the product provide cultural meaning. Leagues successfully used the cartel form—an ostensibly illegal association of businesses that cooperated to monopolize the market for professional hockey—along with a focus on locally branded clubs, to manage competition and attract spectators to the sport. In addition, the NHL had another special challenge: unlike other major leagues, it was a binational league that had to sell and manage its sport in two different countries. Joining the Clubs pays close attention to these national differences, as well as to the context of a historical period characterized by war and peace, by rapid economic growth and dire recession, and by the momentous technological and social changes of the modern age.
Sports Marketing
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Author : Michael J. J. Fetchko
language : en
Publisher: Routledge
Release Date : 2018-10-09
Sports Marketing written by Michael J. J. Fetchko and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-09 with Business & Economics categories.
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.
Our Goal Is Gold
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Author : Everett Sports and Marketing
language : en
Publisher: Everett Sports & Marketing
Release Date : 1998
Our Goal Is Gold written by Everett Sports and Marketing and has been published by Everett Sports & Marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Hockey categories.
The book will be an insightful look into the first truly global sporting event that utilizes the absolute best professional and amateur athletes available from around the world. Competing head to head in perhaps the most physical, challenging and fastest game on earth. Unlike the Dream Team in basketball at the last two summer games where the USA dominated due to the presence of NBA players. This competition will showcase the best athletes from the NHL and around the world playing for their respective countries. Putting everyone on a level playing field.The book will be full of action shots of the players, statistics and profiles. Published with the cooperation of the National Hockey League (NHL) and USA Hockey. This publication will carry their respective marks. Both organizations are opening up their libraries of photographs and statistics in addition to putting their combined marketing muscle behind the publication to insure a commercial success. The publication will continue to be sold and promoted throughout the NHL season and into the NHL Playoffs in June. Specifically, a small historical section, current staff; player profiles, selection process, feature first time NHL participation and first time women's tournament as medal event.
The Sports Event Management And Marketing Playbook
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Author : Frank Supovitz
language : en
Publisher:
Release Date : 2005
The Sports Event Management And Marketing Playbook written by Frank Supovitz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
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Breaking The Ice
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Author : Bernd Frick
language : en
Publisher: Springer
Release Date : 2017-11-17
Breaking The Ice written by Bernd Frick and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-17 with Business & Economics categories.
This book provides a survey of the academic research and knowledge on the economics and management of professional hockey. While professional football, baseball, and basketball have been the focus of sports economists for decades, professional hockey has been left out of most economic analyses of the sports industry. This book fills that gap by presenting a selection of research focusing specifically on hockey, such as labor relations and player behavior in the NHL, salary determination and player careers, ticket demand and ticket pricing, and emerging topics such as diversity and discrimination. Expanding the available literature dramatically, this book will be an important tool for researchers as well as sports managers, and students at the advanced undergraduate and graduate level.