Marketing To The Postmodern Consumer
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Postmodern Marketing
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Author : Stephen Brown
language : en
Publisher: Burns & Oates
Release Date : 1995
Postmodern Marketing written by Stephen Brown and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Marketers Tear Down These Walls
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Author : Michael Solomon
language : en
Publisher: Bookbaby
Release Date : 2018-04
Marketers Tear Down These Walls written by Michael Solomon and has been published by Bookbaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04 with categories.
We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a tuna pok with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today's postmodern consumer defies categorization--sometimes deliberately. S/he yearns to be liberated from cubicles, labels, "market segments," and especially those confining walls that restrict him or her from expressing the unique self that's constructed out of all the lifestyle "raw materials" that marketers of many stripes have to offer. The postmodern revolution requires marketers to revisit the walls they've erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can "understand" our customer yesterday, today and tomorrow. We love to put people into categories, and often into super-neat dichotomies--and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling--and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And, they obstruct our view of the marketing possibilities that lie beyond them. In this book, I'll describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I'll demolish them. Here are the walls that no longer exist, in convenient alphabetical order: Arts vs. Crafts Black vs. White Body vs. Belongings Editorial vs. Commercial Elite vs. the masses Fake vs. Authentic Friend vs. Stranger High art vs. Low art Home vs. Office Humans vs. Computers In here vs. Out there Kids vs. Teens Male vs. Female Me vs. Them Me vs. We Offline vs. Online Old vs. Mature Owning vs. Leasing Parent vs. Friend Producer vs. Consumer Reality vs. Fantasy Reality vs. Mythology Retailers vs. Customers Sacred vs. Profane Service providers vs. Consumers Then vs. Now Us vs. Them Work vs. Play Young vs. Old
Marketing To The Postmodern Consumer
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Author : Rehana Hassim
language : en
Publisher:
Release Date : 2014
Marketing To The Postmodern Consumer written by Rehana Hassim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Consumer behavior categories.
Advertising In Modern And Postmodern Times
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Author : Pamela Odih
language : en
Publisher: SAGE
Release Date : 2007-04-30
Advertising In Modern And Postmodern Times written by Pamela Odih and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-30 with Business & Economics categories.
How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.
Contemporary Issues In Marketing And Consumer Behaviour
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Author : Elizabeth Parsons
language : en
Publisher:
Release Date : 2008
Contemporary Issues In Marketing And Consumer Behaviour written by Elizabeth Parsons and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with BUSINESS & ECONOMICS categories.
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of illustrations -- 1. Introduction: how has marketing changed? -- How has our view of marketing changed? -- How have consumers changed? -- How should marketing relate to society? -- Outline of the book -- Internet resources -- References -- 2. Postmodern marketing and beyond -- Introduction -- Modernity versus postmodernity -- Marketing and the characteristics of postmodernism -- Marketing and the postmodern critique -- Experiential consumption -- Beyond postmodernism -- Summary -- CASE STUDY: experiencing a postmodern marketplace -- Seminar exercises -- Internet resources -- Key readings -- References -- 3. Building brand cultures -- Introduction -- Building brand culture with employees -- Building brand culture with consumers -- Brand communities -- Creating iconic brands -- When the brand eludes control -- Summary -- CASE STUDY: building a Mini brand culture -- Seminar exercises -- Internet resources -- Key readings -- References -- 4. Gender, feminism and consumer behaviour -- Introduction -- Perspectives on gender: the four waves of feminist research -- Gender, feminism and marketing -- Stereotypes and gender roles in advertising -- Markets and motherhood -- Markets and fatherhood -- Summary -- CASE STUDY: femvertising - selling empowerment -- Seminar exercises -- Internet resources -- Key readings -- References -- 5. Psychoanalysis in marketing theory and practice -- Introduction -- The return of the 'repressed' in marketing -- Key figures: Freud, Klein, Lacan -- Psychoanalysis outside the clinic and into marketing -- Selling sex (and other primal instincts) -- Researching the unconscious with Dr Dichter -- Consumers in the clinic -- Summary -- CASE STUDY: unethical and self-harming consumers -- Seminar exercises -- Key readings -- References
Lifestyle Advertising In Postmodernism The Accepted Popular Psychology
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Author : Alexandra Riepe
language : en
Publisher: GRIN Verlag
Release Date : 2012-04-04
Lifestyle Advertising In Postmodernism The Accepted Popular Psychology written by Alexandra Riepe and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-04 with Travel categories.
Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: 70% (First), University of Lincoln, language: English, abstract: ‘The real world of postmodern culture ... has entertainment as its ideology, the spectacle as the emblematic sign of the commodity form [and] lifestyle advertising as its popular psychology’ (Kroker and Cook cited by Liu, 1998). This quote should demonstrate which changes postmodernism evokes. One of these changes is the emergence of lifestyle advertising explained here as a popular psychology which stands for its marketing character as being a persuasive and convincing form of advertising. Its aims are to fill the consumers with emotions of a specific lifestyle they should strive for to live. Therefore, lifestyle advertising can be seen as an important appearance out of the postmodern age, which will be defined and explained in this paper. Moreover, adverts will be presented in order to show how semiotic analysis can reveal the workings of lifestyle advertisements. With the aim of illustrating how this will work, three lifestyle adverts from the destination Australia were selected and analyzed by using semiotic terms and explanations. Nevertheless, the paper is also focusing on demonstrating how the emergence of lifestyle advertising is a reflection of cultural changes in the postmodern age. Those cultural changes will be illustrated and a connection between postmodernism and tourism will be drawn. However, this paper starts with explaining postmodernism from different points of views of scholars and authors, such as Featherstone, Lyotard or Singh, who defined and explained the term postmodernism in their way of experience and understanding.
Sales Promotion In Postmodern Marketing
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Author : Christian Petersen
language : en
Publisher: Gower Publishing Company, Limited
Release Date : 1994
Sales Promotion In Postmodern Marketing written by Christian Petersen and has been published by Gower Publishing Company, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Peterson and Toop argue for a radical review of sales promotion practice, noting changes in consumer patterns, market fragmentation, the altered shape of retailing, and legal restraints. They present a new definition of brands and recommend a flexible use of a wide range of media and methods to comm
Postmodern Consumer Research
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Author : Elizabeth C. Hirschman
language : en
Publisher: SAGE Publications
Release Date : 1992-07-29
Postmodern Consumer Research written by Elizabeth C. Hirschman and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-07-29 with Business & Economics categories.
Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current in consumer research, providing insightful exposure to philosophical positions and associated research methods for both the experienced researcher and the novice. . . . The book provides insight into current epistemologies and associated methods and is an important resource for all consumer behavior researchers. It should be taken as a starting point for delving into and understanding consumer research, a springboard that directs the researcher to relevant theorists and provides a framework for assessing research perspectives." --Journal of Marketing Research The methodological choices now confronting consumer researchers are daunting. For many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. In Postmodern Consumer Research, Elizabeth C. Hirschman and Morris B. Holbrook examine philosophies and methods of consumer research along an objectivist-subjectivist continuum. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behavior phenomena. Then, they consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. They conclude by discussing criteria for evaluating research conducted using the various methods and argue for increased collegial harmony and temperance. An invaluable contribution to the field, this volume will interest researchers, professionals, and students in the areas of management, qualitative research, organizational studies, and research methods.
Postmodernism Marketing And The Consumer
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Author : Piet Vanden Abeele
language : en
Publisher:
Release Date : 1993
Postmodernism Marketing And The Consumer written by Piet Vanden Abeele and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
The Consumerist Manifesto
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Author : Martin P. Davidson
language : en
Publisher: Routledge
Release Date : 2013-09-27
The Consumerist Manifesto written by Martin P. Davidson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-27 with Social Science categories.
Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.