Marketing Toys
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Out Of The Garden
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Author : Stephen Kline
language : en
Publisher: Verso
Release Date : 1993
Out Of The Garden written by Stephen Kline and has been published by Verso this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
The Marketing Of Children S Toys
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Author : Rebecca C. Hains
language : en
Publisher: Springer Nature
Release Date : 2021-04-13
The Marketing Of Children S Toys written by Rebecca C. Hains and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-13 with Social Science categories.
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Marketing Toys
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Author :
language : en
Publisher:
Release Date : 1949
Marketing Toys written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with Toys categories.
The Marketing Of Children S Toys
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Author : Rebecca C. Hains
language : en
Publisher:
Release Date : 2021
The Marketing Of Children S Toys written by Rebecca C. Hains and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners' identities-have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.
Marketing Toys
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Author : Stephen Frith
language : en
Publisher:
Release Date : 1995
Marketing Toys written by Stephen Frith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Child consumers categories.
The Real Toy Story
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Author : Eric Clark
language : en
Publisher: Random House
Release Date : 2011-08-31
The Real Toy Story written by Eric Clark and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Business & Economics categories.
Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In The Real Toy Story, investigative journalist Eric Clark exposes the startling truths behind Britain's favourite toys. Drawing on interviews with over 200 industry insiders, Clark names and shames the corporations spending millions on research into the best way to manipulate their target audience while manufacturing products in China under virtual slave labour conditions. In a world of cut-throat competition and cold-blooded marketing, toy companies are increasingly willing to sacrifice our children in the rush for profits. And as more children forsake cuddly play things for Ipods and cell phones, companies are using even more extreme tactics- unashamedly using sex and violence to sell dolls and action men to children as young as three - to make sure that their toy is the one that children want to have. The Real Toy Story is essential reading for the millions of adults who care about the toys they choose for the children in their lives.
The Blockbuster Toy
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Author : Del Vecchio, Gene
language : en
Publisher: Pelican Publishing
Release Date : 2003-09-30
The Blockbuster Toy written by Del Vecchio, Gene and has been published by Pelican Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-30 with Business & Economics categories.
By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status: the toy's unique satisfaction of children�s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or social trendsthe toy's ability to reinvent itselfthe toy's employment of inspiring, playful marketing and, sometimes, the toy�s serendipitous rendezvous with powerful, random events The Blockbuster Toy! How to Invent the Next BIG Thing also sheds light on the definition of what it means to be a toy in today�s world. From traditional toys, to foods, to multi-player on-line games, to the importance of story and Hollywood studio alliances, Del Vecchio casts a broad net and explains, in ways that marketers can learn from and interested readers will find amazingly insightful, how playthings become pop culture. Readers will learn here the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing theirproducts. Six chapters discuss blockbuster marketing strategies, all designed tohelp toy-industry professionals ignite te smiles that can make their careers.
The Market For Toys And Games In Italy
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Author : Fred L. Prince
language : en
Publisher:
Release Date : 1966
The Market For Toys And Games In Italy written by Fred L. Prince and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Board game industry categories.
The Market For Toys Games And Dolls In France
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Author : Norris A. Lynch
language : en
Publisher:
Release Date : 1965
The Market For Toys Games And Dolls In France written by Norris A. Lynch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Board game industry categories.
Opportunities Within The Traditional Toy Sector Of The Uk Toys And Games Industry A German Perspective
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Author : Johannes Weber
language : en
Publisher: GRIN Verlag
Release Date : 2007-03-08
Opportunities Within The Traditional Toy Sector Of The Uk Toys And Games Industry A German Perspective written by Johannes Weber and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-08 with Business & Economics categories.
Bachelor Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Hull, language: English, abstract: Being a relatively dynamic and one of the biggest of its sort within the European Union, the Toys and Games Industry in the United Kingdom is attractive for many foreign toy manufacturers. Especially the market sector of the traditional toys, which will be defined later, seems to be very auspicious from a general point of view. To what extent this general view corresponds with the reality will be examined on the basis of German toy manufactures and needs to be analysed critically. Hence, the research objective of this work is to figure out what opportunities but also what sorts of threats toy manufacturers from Germany could be faced with when entering the British market. This, however, needs several questions to be answered. Terms like market value, market growth rates but also other factors like the influence of the toy firms’ environment and consumers’ attitude towards the industry must be explained which will be done through a secondary data-based overview of the industry in chapter two. Having introduced to several considered research approaches, the choice of the used methodology, its application and special research highlights in chapter three, the analysis’s findings will be illustrated in the fourth part of this study. These results will be consumer-based in order to get a better overview about the market itself and to being able to give more efficient recommendations to German toy companies considering breaking into the UK market. The final answer of the research objective mentioned above and further recommendations will be content of chapter five. The last chapter of the essay then tries to draw a conclusion and will clarify whether the targeted research objective has been achieved and outline weaknesses within the used methodology and their potential avoidance in future research projects.