Marketing Turnarounds
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Marketing Turnarounds
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Author : Hooman Estelami
language : en
Publisher: Dog Ear Publishing
Release Date : 2010
Marketing Turnarounds written by Hooman Estelami and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Management categories.
MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services
The Great Marketing Turnaround
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Author : Stan Rapp
language : en
Publisher:
Release Date : 1990
The Great Marketing Turnaround written by Stan Rapp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Offers a bod strategic vision of the new individualized marketing that recognizes, appreciates, and responds to the special needs and interests of individual consumers.
Brand Turnaround How Brands Gone Bad Returned To Glory And The 7 Game Changers That Made The Difference
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Author : Karen Post
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-12-16
Brand Turnaround How Brands Gone Bad Returned To Glory And The 7 Game Changers That Made The Difference written by Karen Post and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-16 with Business & Economics categories.
Position your company to handle any brand crisis—instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.
Marketing Today
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Author : John B. Clark
language : en
Publisher:
Release Date : 1990
Marketing Today written by John B. Clark and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Explores the principles and strategies certain American and international companies have implemented, and looks at the varied results these strategies have produced. Among the companies examined are McDonald's, Federal Express, DeLorean Motor Company, Woolworth and Coca Cola.
Turnaround Management Adjusting The Marketing Mix To The Challenges Of The Turnaround Process
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Author : Sven Adrian
language : en
Publisher: GRIN Verlag
Release Date : 2013-05-31
Turnaround Management Adjusting The Marketing Mix To The Challenges Of The Turnaround Process written by Sven Adrian and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Business & Economics categories.
Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,8, University of Applied Sciences Essen, language: English, abstract: As one effect of the global economic crisis beginning in 2007, many companies suffered from strong decreases of incoming orders. At the same time, banks went over to a reserved willingness to grant credits, out of concerns about bankruptcies of debtors. This led to the result that companies were not able to meet liabilities that were incurred during the prior phase of economic upswing. For some companies, this chain of events led to a massive decrease of solvency, possibly resulting in a bankruptcy. But concerning other companies, the worsening of their economic situation was just accelerated by the economic crisis. The main reason for their company crisis was the fact that severe mismanagement had occurred in the past. Mismanagement often is the cause of a so-called strategic crisis. This means that the general market orientation of a company is inadequate. However the problem with this is that it cannot be detected at first sight, and therefore often no countermeasures are taken in order to avoid a negative development. The strategic crisis can then develop into an earnings crisis. In this stage, the indicators that certain things are going wrong within the company are more significant and measurable within the company’s figures. If countermeasures are not taken, this will finally lead to a liquidity crisis, in which the company faces massive problems. It is not able to pay liabilities, loan capital cannot be acquired and the company faces the danger of illiquidity or bankruptcy. This is where turnaround management gets involved. The main objective of turnaround management is to reverse negative trends that have are likely to become or already have become an existential threat to the company and to ensure its long-term success. One factor which has a massive influence on a company’s success is its marketing. Marketing, however, is a complex term, which can be discussed under various aspects and covers several areas and activities of a company. One possibility to assess the term marketing by a practical approach is the concept of marketing mix. Hereby, the marketing of a company is made visible by dividing the application of marketing activities to the market into the four elements product, price, place and promotion. This leads to the possible question of how the marketing mix and its single elements can be adjusted to the challenges of the turnaround process, in order to contribute to the overcoming of a crisis.
Internet Turnaround
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Author : Mike Teng
language : en
Publisher: Corporate Turnaround Centre Pte Limited
Release Date : 2007
Internet Turnaround written by Mike Teng and has been published by Corporate Turnaround Centre Pte Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Whether you are planning an internet start-up, or you have a current online business; whether your business is thriving, or it needs a boost, this all-purpose, no-nonenses guide to internet marketing will set you on the right track to business success. This book will bring you there. Unlike most books on navigating the internet as a business, this book targets both theory and practice for successful interent ventures. It leaves little to the imagination in terms of what strategies work and how you go about implementing them. It also provides detailed case summaries of successful internet entrepreneurs and marketing gurus, whose names alone should generate celebrity-like recognition for the work they've done in this (still) new and exciting field. This book will show you how to turn your company around in no time using proven interent marketing techniques. Above all, be open-minded and be creative. Use this book as a guide and a reference, you can't go wrong.
Developing A Turnaround Business Plan
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Author : Norton Paley
language : en
Publisher: CRC Press
Release Date : 2015-06-22
Developing A Turnaround Business Plan written by Norton Paley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-22 with Business & Economics categories.
Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses. Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual process that contributes to the development and implementation of that plan. The book details how to identify the root causes that triggered the competitive crisis and how to initiate remedial actions before the turnaround plan begins. After reading this book, you will be able to: Develop a flexible and rapid response to competitive counter-moves Identify offensive and defensive strategies Use competitive intelligence to identify decisive points to concentrate resources Pinpoint the types of competitive campaigns that assure a successful turnaround Assess the required leadership traits for implementing competitive strategies Covering 13 different types of competitive campaigns, the book describes how to initiate effective offensive and defensive plans to neutralize your competitors’ advantages. It also details how to develop counter-measures for the numerous factors that can bring a turnaround campaign to a standstill. The book helps executives of small and mid-sized organizations, as well as managers of business units and product lines in larger firms, to activate change strategies and secure sustainable competitive advantages. Examples are provided about real company turnarounds, including Intel, Levi Strauss, Yahoo, J.C. Penney, Hewlett-Packard, Panasonic, Staples, Samsung, and Abercrombie & Fitch.
The Turnaround Prescription
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Author : Mark R. Goldston
language : en
Publisher:
Release Date : 1992
The Turnaround Prescription written by Mark R. Goldston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Acclaimed as a "turnaround czar" by Boston Business Journal, Goldston has engineered and led fabulously successful marketing "turnarounds" at Revlon Fragrance, Faberge USA, and Reebok International. He now reveals the brilliant strategies he used to revitalize money-losing brands and create and introduce smash hit new products. Line drawings.
Great Marketing Turnaround
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Author : Rapp Collins
language : en
Publisher:
Release Date : 1990-01-01
Great Marketing Turnaround written by Rapp Collins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-01-01 with categories.
Great Marketing Turnaround It
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Author : Rapp Collins
language : en
Publisher:
Release Date : 1992-10-01
Great Marketing Turnaround It written by Rapp Collins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-10-01 with categories.