Turnaround Management Adjusting The Marketing Mix To The Challenges Of The Turnaround Process
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Turnaround Management Adjusting The Marketing Mix To The Challenges Of The Turnaround Process
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Author : Sven Adrian
language : en
Publisher: GRIN Verlag
Release Date : 2013-05-31
Turnaround Management Adjusting The Marketing Mix To The Challenges Of The Turnaround Process written by Sven Adrian and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Business & Economics categories.
Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,8, University of Applied Sciences Essen, language: English, abstract: As one effect of the global economic crisis beginning in 2007, many companies suffered from strong decreases of incoming orders. At the same time, banks went over to a reserved willingness to grant credits, out of concerns about bankruptcies of debtors. This led to the result that companies were not able to meet liabilities that were incurred during the prior phase of economic upswing. For some companies, this chain of events led to a massive decrease of solvency, possibly resulting in a bankruptcy. But concerning other companies, the worsening of their economic situation was just accelerated by the economic crisis. The main reason for their company crisis was the fact that severe mismanagement had occurred in the past. Mismanagement often is the cause of a so-called strategic crisis. This means that the general market orientation of a company is inadequate. However the problem with this is that it cannot be detected at first sight, and therefore often no countermeasures are taken in order to avoid a negative development. The strategic crisis can then develop into an earnings crisis. In this stage, the indicators that certain things are going wrong within the company are more significant and measurable within the company’s figures. If countermeasures are not taken, this will finally lead to a liquidity crisis, in which the company faces massive problems. It is not able to pay liabilities, loan capital cannot be acquired and the company faces the danger of illiquidity or bankruptcy. This is where turnaround management gets involved. The main objective of turnaround management is to reverse negative trends that have are likely to become or already have become an existential threat to the company and to ensure its long-term success. One factor which has a massive influence on a company’s success is its marketing. Marketing, however, is a complex term, which can be discussed under various aspects and covers several areas and activities of a company. One possibility to assess the term marketing by a practical approach is the concept of marketing mix. Hereby, the marketing of a company is made visible by dividing the application of marketing activities to the market into the four elements product, price, place and promotion. This leads to the possible question of how the marketing mix and its single elements can be adjusted to the challenges of the turnaround process, in order to contribute to the overcoming of a crisis.
Turnaround Management
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Author : Tom Lenahan
language : en
Publisher: Elsevier
Release Date : 1999-07-15
Turnaround Management written by Tom Lenahan and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-15 with Technology & Engineering categories.
Manufacturing and process plants must be regularly closed down for planned maintenance operations. This may entail the complete shutdown and re-start of large-scale serial and batch operations and must be performed in as short a period of time as is cost-effective. This is the process of turnaround, and as the processes are often high value and the maintenance operations intensive, complex and costly, it is vital that it be planned and carried out effectively. Tom Lenahan is an acknowledged expert in this field, who has worked and consulted internationally, and his book will show the maintenance manager or project leader how to get the job done correctly. This will include ensuring that lost production value (including sourcing replacement capacity) is balanced against intensive maintenance costs, as well as numerous other factors that may not be obvious to the first-time shutdown manager. The book draws upon his many years of experience with ICI, and has been written in conjunction with Eutech Engineering Services Ltd. Foreword by Anthony Kelly, author of Maintenance Strategy and Maintenance Organization and Systems
Corporate Turnaround
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Author : Stuart Slatter
language : en
Publisher: Penguin UK
Release Date : 1999-03-25
Corporate Turnaround written by Stuart Slatter and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-25 with Business & Economics categories.
When firms are on the brink of failure, only turnaround management can restore performance and profitability. The key is to provide stability and create cash (and a breathing space) for building long-term success. This fully revised edition provides practical advice on restoring confidence through effective leadership and planning. It highlights the importance of communication with stakeholders, staff, customers and suppliers, and how best to structure the capital base of an organization in order to fund recovery and future growth. Essential reading for chief executives, consultants and merchant bankers (as well as investors tracking the progress of ailing businesses), this book offers a definitive set of tools and techniques.
Strategic Business Management
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Author : Dr. MADESWARAN A
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Strategic Business Management written by Dr. MADESWARAN A and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Corporate Turnaround
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Author : Donald B. Bibeault
language : en
Publisher: Beard Books
Release Date : 1998
Corporate Turnaround written by Donald B. Bibeault and has been published by Beard Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Business Policy And Strategic Management
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Author : Senthilkumar S./ Durai, Marutha M./ Sharmila A. & Poornima J.
language : en
Publisher: S. Chand Publishing
Release Date : 2014
Business Policy And Strategic Management written by Senthilkumar S./ Durai, Marutha M./ Sharmila A. & Poornima J. and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
Business Policy 1 – 15 2. Strategy And Strategic Management 16 – 42 3. Competitive Advantage And Strategies 43 – 70 4. Business Environment 71 – 101 5. Strategic Planning 102 – 120 6. The Strategy Hierarchy Or Level Of Strategy 121 – 235 7. Stakeholder, Corporate Governance And Csr, Leader 236 – 270 8. Strategic Change, Decision Making And Formulation 271 – 315 9. Strategic Control And Evaluation 316 – 343 10. Strategy Implementation 344 – 406
Corporate Turnaround Artistry
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Author : Jeff Sands
language : en
Publisher: John Wiley & Sons
Release Date : 2020-02-11
Corporate Turnaround Artistry written by Jeff Sands and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-11 with Business & Economics categories.
How to steer your business through times of financial distress and achieve sustained profitability Corporate Turnaround Artistry is a complete guide for entrepreneurial companies in times of financial distress—presenting effective strategies and proven methods to revive and rehabilitate your business. Uncertain economic times have significantly altered the financial resources available to struggling businesses. Narrowing margins and mounting internal and external pressure has taken their toll on many companies. Fortunately, most businesses can be repaired while maintaining their existing revenue structure. Offering practical steps that go beyond simple cost-cutting and sales-building advice, this invaluable guide teaches you how to control cash, secure financial relief, and develop a comprehensive turnaround plan that your employees, customers, and creditors will support. Business leaders and entrepreneurs often fall into the trap of assuming new debt when tough times strike. Author and Certified Turnaround Practitioner Jeff Sands shows that to many struggling businesses, more money is no longer the answer to the problem. Expert advice on topics including cashflow stabilization, short and long-term profit sustainability, lean management techniques, and more, provides the framework to timely and efficient corporate turnaround. From identifying the initial cash crisis to meeting with creditors and developing a plan, this essential resource will help you: Stabilize your financial liabilities and re-structure your debt Implement effective turnaround strategies without significant changes to your corporate structure Preserve the positions of your current employees and their community Give yourself a fresh start with a lean and agile business Thousands of businesses fall into financial stress every year—oftentimes in sudden and dramatic fashion—leaving CEOs and owners asking the question “How do I save my business”? Corporate Turnaround Artistry: Fix Any Business in 100 Days provides the answer.
Marketing Turnarounds
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Author : Hooman Estelami
language : en
Publisher: Dog Ear Publishing
Release Date : 2010
Marketing Turnarounds written by Hooman Estelami and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Management categories.
MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services
Strategic Management And Business Policy
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Author : C Appa Rao
language : en
Publisher: Excel Books India
Release Date : 2009
Strategic Management And Business Policy written by C Appa Rao and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business planning categories.
This book on Strategic Management and Business Policy has been designed considering the problem of students in finding out an easily understandable book covering, by and large, all the relate topics. This book presents the fundamental concepts of Strategic Management with current examples and illustrations in simple, lucid and student friendly manner. The book, along with other topics, covers (a) Business Vision, Mission and Objectives (b) Environmental and Internal Analysis (c) Corporate, Business, Functional, Global and e-Business Strategies (d) Strategic Analysis and Choice (e) Strategic Implementation: Issues (f) Strategic Evaluation and Control (g) Case Study Methodology The main feature of this book is a comprehensive coverage of popular analytical frameworks, such as: (i) SWOT Analysis (ii) Porter's Five Forces Model (iii) Ansoff's Product/ Market Grid (iv) Value Chain Analysis (v) BCG Matrix In addition, concepts like core competence, competitive advantage, customer- driven strategy, etc., are elaborated extensively in the book. The book is very useful for the courses, such as MBA, PGDBA, BBA, BBM and other professional programmes at graduate and postgraduate level.
Strategic Management
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Author : Prof. (Dr.) Neetu Singh
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2024-02-01
Strategic Management written by Prof. (Dr.) Neetu Singh and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-01 with Education categories.
Buy STRATEGIC MANAGEMENT e-Book for BBA 6th Semester Common Minimum Syllabus as per NEP for all UP State Universities By Thakur publication.