Marketing Und Vertrieb F R Startups
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Fast Forward
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Author : Martin Giese
language : en
Publisher: Matthias Hilpert
Release Date : 2021-04-19
Fast Forward written by Martin Giese and has been published by Matthias Hilpert this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-19 with Business & Economics categories.
Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, including: Moritz Zimmermann (Hybris, now SAP) - Neil Ryland (Peakon, now Workday) - Peter Carlsson (Northvolt) - Bastian Nominacher (Celonis) - Erez Galonska (Infarm) - Veronika Riederle (Demodesk) - Jonas Rieke (Personio) - Matt Robinson (GoCardless) - Nicolas Dessaigne (Algolia) - Jörg G. Beyer (LeanIX) - Firmin Zocchetto (Payfit) - Avinoam Nowogrodski (Clarizen) “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.” - Bastian Nominacher, Co-Founder & Co-CEO, Celonis
Marketing Und Vertrieb F R Startups
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Author : Martin Wrobel
language : de
Publisher: Springer-Verlag
Release Date : 2024-05-16
Marketing Und Vertrieb F R Startups written by Martin Wrobel and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-16 with Business & Economics categories.
Dieses Buch bietet eine praxisorientierte Anleitung für maßgeschneiderte Marketing- und Vertriebsstrategien, insbesondere für innovative Startups. Eine Gemeinsamkeit vieler erfolgloser Startups ist, dass sie trotz vielversprechender Produkt- oder Dienstleistungsideen nicht genügend zahlende Kunden gewinnen konnten. Wer als Gründer:in diese Aufgabe nicht lösen kann, wird scheitern. Spannende Einblicke: Das gesammelte Praxiswissen hat der Autor aus eigener jahrelanger Erfahrung und in mehr als 100 Podcast-Interviews mit Gründer:innen innovativer, wachstums- und technologieorientierter Startups gewonnen. Mit über 40 Fallbeispielen zeigt das Buch, wie erfolgreiche Startups – darunter Blinkist, FlixBus und Urban Sports Club – Marketing, Vertrieb und Kundengewinnung in den frühen Anfangsphasen bewältigt haben. Erkenntnisse aus der Praxis: Laut dem Deutschen Startup Monitor sind Vertrieb und Kundengewinnung die größte Herausforderung, Standard-Weisheiten sind wenig hilfreich. Es kommt vielmehr darauf an, die Besonderheiten jedes Startups zu berücksichtigen, es braucht maßgeschneiderte Lösungen. Angefangen von Direktvertrieb und Social-Media-Marketing über PR & Storytelling bis hin zu Suchmaschinen-, Content-Marketing und Crowdfunding: Es werden zwölf Kanäle näher beleuchtet, die für die meisten Startups am besten funktioniert haben. Für wen? Das Werk richtet sich an Gründer:innen und Startup-Interessierte, die sich den komplexen Fragen im Bereich Marketing und Vertrieb für innovative Produkte und Dienstleistungen stellen möchten. Auch Professor:innen, Studierende und Berater:innen können profitieren. Los geht's! Neben der Vermittlung essenzieller Grundlagen bietet das Buch konkrete Hilfestellungen bei der Entwicklung eigener Strategien und unterstützt beim Mix der erfolgversprechendsten Marketing- und Vertriebskanäle. Weiterhin sollen wertvolle Handlungsempfehlungen, Arbeitsblätter und Checklisten Gründer:innen dabei helfen, selbst loszulegen und erste eigene Verkäufe zu generieren.
Traction
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Author : Justin Mares
language : en
Publisher: S Curve Publishing
Release Date : 2014-08-26
Traction written by Justin Mares and has been published by S Curve Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-26 with Business & Economics categories.
Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
Ready Launch Brand
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Author : Orly Zeewy
language : en
Publisher: CRC Press
Release Date : 2021-05-09
Ready Launch Brand written by Orly Zeewy and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-09 with Business & Economics categories.
"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.
Entrepreneurial Marekting A Guide For Startups And Companies With Growth Ambitions
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Author : Marc Logman
language : en
Publisher: Maklu
Release Date : 2011
Entrepreneurial Marekting A Guide For Startups And Companies With Growth Ambitions written by Marc Logman and has been published by Maklu this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Entrepreneurship categories.
Sell More Faster
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Author : Amos Schwartzfarb
language : en
Publisher: John Wiley & Sons
Release Date : 2019-08-27
Sell More Faster written by Amos Schwartzfarb and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-27 with Business & Economics categories.
From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail because they can’t grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn’t have to be this way, and founders don’t need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls. The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding—and now you can, too. Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers: A comprehensive playbook to identify product market direction and product market fit Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need Models and best practices for sales funnels, pricing, compensation, and scaling A roadmap to create a repeatable and measurable path to find product-market fit Aggregated knowledge from Techstars leaders and industry experts Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.
The Next Step
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Author : Luni Libes
language : en
Publisher: Lunarmobiscuit Publishing
Release Date : 2016-09-02
The Next Step written by Luni Libes and has been published by Lunarmobiscuit Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-02 with categories.
Nine out of every ten startups will fail. Want to avoid their mistakes and become part of the 10% that succeed? THE NEXT STEP is the first series to take entrepreneurs step-by-step through the process from raw idea to operational startup. Each step includes a set of key questions designed to help you build a business plan and pitches for potential investors and customers. Book 2: A Guide to Startup Sales and Marketing, covers the entire sales and marketing process from identifying your target market to forming a sales team, deciding on a marketing budget, and acquiring your initial customers. Whether you're a seasoned professional looking to make a change, a new college graduate with a big idea, or a small business owner in need of more structure, this must-read series from serial entrepreneur Luni Libes will help make your idea a profitable reality.
Lost And Founder
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Author : Rand Fishkin
language : en
Publisher: Penguin Group
Release Date : 2024-05-14
Lost And Founder written by Rand Fishkin and has been published by Penguin Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-14 with Business & Economics categories.
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
Go To Market
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Author : Joana Inch
language : en
Publisher:
Release Date : 2020
Go To Market written by Joana Inch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.
Joana Inch's proven strategies help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue.
Startup Evolution Curve From Idea To Profitable And Scalable Business
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Author : Donatas Jonikas
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-04-10
Startup Evolution Curve From Idea To Profitable And Scalable Business written by Donatas Jonikas and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-10 with Entrepreneurship categories.
It's like an IKEA guide for building your next startup. Based on research of 1,447 startups and highly recommended by more than 30 international experts. It's not a book you read in a day, but like a manual you take with you and consult from time to time. Every startup founder should have it on the desk! SHOWS THE WAY Donatas Jonikas (Ph.D.) provides clear and actionable guidelines for what to do next if you want to transform your innovative ideas into profitable and scalable business: * What should be done and why it is needed * Actionable steps and how to do it * Real case startup examples * References for further reading * Templates and swipe files for download. SAVES YOUR TIME This step-by-step guide is designed for people who don't have time and want to take action right now. If this describes you, here is how you should use this book: * Choose one of the five startup development stages you are currently most interested in * Review the topics to get of what should be done in that stage * Review the "how to do it" infographic at the beginning of the topic and follow the instructions. COVERS ALL THAT'S NECESSARY The concept of Startup Evolution Curve has five stages with seven lessons (or tasks to be done) in each. This is a comprehensive manual with 35lessons on startup marketing strategy and implementation that covers: * Feasibility study * Hypotheses and experiments * Fundraising * Product launch * Growth hacking. PROVIDES ADDITIONAL RESOURCES FOR FREE! * 20 templates and swipe files for download * Online video course on how to create an irresistible offer * Invitation to join the group of like-minded startup entrepreneurs
