Marketing Your Library
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Creative Library Marketing And Publicity
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Author : Robert J. Lackie
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2015-09-17
Creative Library Marketing And Publicity written by Robert J. Lackie and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-17 with Language Arts & Disciplines categories.
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach effortsBuilding a social media presenceCrafting step-by-step marketing plansPlanning and implementing branding campaignsCreating buzz with promotional videosUsing e-mail marketing in outreachMarketing a new library spaceMarketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Marketing Your Library
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Author : Carol Smallwood
language : en
Publisher: McFarland
Release Date : 2014-01-10
Marketing Your Library written by Carol Smallwood and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Language Arts & Disciplines categories.
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
Marketing Your Library S Electronic Resources
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Author : Marie R. Kennedy
language : en
Publisher: American Library Association
Release Date : 2017-10-05
Marketing Your Library S Electronic Resources written by Marie R. Kennedy and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Language Arts & Disciplines categories.
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Blueprint For Your Library Marketing Plan
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Author : Patricia H. Fisher
language : en
Publisher: American Library Association
Release Date : 2006
Blueprint For Your Library Marketing Plan written by Patricia H. Fisher and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
How To Launch An Author Awards Program At Your Library
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Author : Julianne T. Stam
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-12-07
How To Launch An Author Awards Program At Your Library written by Julianne T. Stam and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-07 with Language Arts & Disciplines categories.
Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how. For many reasons, up until now librarians have ignored the nearly half-million self-published books available for purchase. This book details how to find and promote librarian-curated, self-published books, covering every step in the process—from assembling a committee and recruiting judges to soliciting submissions, handling the nominated authors, judging the entries, and promoting the contest and contest winner. Written by the founding members of the Soon-to-be-Famous Illinois Author Project, the first librarian-curated award for self-published works, this book shows you how to use the process outlined by these library marketing professionals to run a successful author awards program. You can also apply their proven methods and tools to evaluate self-published books written by local authors that you are considering adding to your collections.
Raising The Tech Bar At Your Library
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Author : Nick D. Taylor
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2017-05-11
Raising The Tech Bar At Your Library written by Nick D. Taylor and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-11 with Language Arts & Disciplines categories.
This book explains how librarians can capitalize on the growing interest and need of patrons for help with technology by expanding their library's tech services to build community engagement and support. Keeping up with technology is more critical and difficult than ever. This challenge exists not only for library staff but for their patrons as well. Today's librarians are often barraged with increasingly complex questions from their patrons about technology—from loading eBooks onto their readers to helping resurrect dead laptops. Why not capitalize on this opportunity and transform your library into a first-stop, go-to resource for your community's tech needs? Raising the Tech Bar at Your Library: Improving Services to Meet User Needs demonstrates a variety of ways to expand library services to better serve your community, including how to establish tech bars and tech centers, provide tech training and one-on-one tech help, host drop-in demos, and create a coding "dojo." The book covers after-school programs, makerspaces, and embedded librarianship as well. The authors draw on their personal experience to offer a practical blueprint for launching your tech initiative, starting with the preliminary steps of evaluating community needs and getting administrative and public buy-in to obtaining funding, training non-tech staff, setting up and launching your program, and evaluating the services you've established. The book ends with a look to the future that supplies provocative and exciting ideas of how libraries with innovative, tech-focused leadership can push the edge even further. This book serves a wide audience—all public librarians as well as library administrators, those who work in IT departments as well as adult or youth services, and reference librarians who are interested in expanding into this important and exciting area.
Marketing Your Library S Electronic Resources
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Author : Marie R. Kennedy
language : en
Publisher:
Release Date : 2017-10-17
Marketing Your Library S Electronic Resources written by Marie R. Kennedy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-17 with Libraries categories.
Marketing Your Library's Electronic Resources shows library and information professionals how todevelop strategic marketing plans to inform users how their library'se-resources can have an impact on their lives, from providing a trusted answerto a quick question to offering sage advice to inspire them through a long-termproject of their own design. Newly expanded and updated, thismanual demonstrates how to design and implement marketing plans that will helplibrarians save time, effort, and money while increasing the use of libraryresources. It shows readers how to construct marketing plans, from identifyingpurpose, its component parts, implementation, assessment, through to a guide tohow and when to revise it. Comprehensive yet to the point, this book includes: seven complete programs from avariety of public and academic libraries guides to determining, writing,implementing, assessing, and updating library marketing plans advice on making the most ofmarketing opportunities from learning management systems, discovery services,LibGuides, and more a step-by-step organizationguide, with a variety of model feedback and assessment forms an examination of the e-resourcelife cycle case studies that demonstratebest practice and outcomes. This book's flexible, step-by-step layout makes it an idealresource for anyone involved in promoting their library or information service,whether at an academic, public or special library or in archives or recordsmanagement. It's also a useful guide for LIS students internationally who needto understand the practice of library marketing.
Crash Course In Marketing For Libraries
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Author : Susan W. Alman
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-12-02
Crash Course In Marketing For Libraries written by Susan W. Alman and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-02 with Language Arts & Disciplines categories.
Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.
Library Marketing Basics
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Author : Mark Aaron Polger
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2019-03-26
Library Marketing Basics written by Mark Aaron Polger and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Language Arts & Disciplines categories.
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
Intentional Marketing
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Author : Carol Ottolenghi
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-15
Intentional Marketing written by Carol Ottolenghi and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Language Arts & Disciplines categories.
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes: Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom Ways to identify everyone who affects funding, and how to turn them into stakeholders Ways to increase staff and stakeholder buy-in Examples of successful marketing efforts at other libraries Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use Model feedback and assessment forms This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.