Marketing Your Service Business
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Marketing Your Service Business
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Author : Ian Ruskin-Brown
language : en
Publisher: Thorogood Publishing
Release Date : 2005
Marketing Your Service Business written by Ian Ruskin-Brown and has been published by Thorogood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Explaining the key differences between marketing products and services, this title uses real-life examples in order to illustrate the challenges presented by the service sector, as well as looking at organisations which use services in order to gain a competitive advantage.
Getting Clients And Keeping Clients For Your Service Business
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Author : M. D. Weems
language : en
Publisher: Atlantic Publishing Company
Release Date : 2007-04
Getting Clients And Keeping Clients For Your Service Business written by M. D. Weems and has been published by Atlantic Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04 with Customer relations categories.
Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you're great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily. If you are like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this was not the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself. This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services easily, inexpensively, and most important profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Marketing Your Services
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Author : Anthony O. Putman
language : en
Publisher: John Wiley & Sons
Release Date : 1990-05-28
Marketing Your Services written by Anthony O. Putman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-05-28 with Business & Economics categories.
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company
Service 7
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Author : Peter Bowman
language : en
Publisher: AM WEEK PTY Limited
Release Date : 2019-12-09
Service 7 written by Peter Bowman and has been published by AM WEEK PTY Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-09 with Business & Economics categories.
Get ready to transform the way you think about marketing your professional service business with Service 7. Product marketing principles continue to fail when they are applied to service businesses. Service marketing challenges require service marketing solutions. Service 7 is an essential read for every professional advisor, consultant and professional services manager who cares about their clients and their business. Working in a professional service business is challenging. You work closely with clients and they expect you to deliver them the results they are looking for. Providing value has never been more important as the market place becomes more competitive. Service 7 provides you with 7 principles to help you and your staff to create and deliver advice and service that your clients will love today and well into the future. Your clients will love you because: You provide valueYou understand their needs better than anyone elseYou are trusted to do what it is you say you canYou attract the right kind of clients for your businessYou look after them better than anyone elseYou have a service process that works every time, andYou deliver for today and for tomorrow. Service 7 is for service professionals looking for a genuine marketing edge.
Marketing Your Service Business
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Author : Jean Withers
language : en
Publisher:
Release Date : 1992
Marketing Your Service Business written by Jean Withers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
The Art Of Marketing Your Services Business Online
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Author : Terry Gorry
language : en
Publisher:
Release Date : 2016-01-24
The Art Of Marketing Your Services Business Online written by Terry Gorry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-24 with categories.
Have you a service based business?Do you want to increase your client base?Are you confused about what actually works to grow your business on the internet? Yes, it's easy to be confused. Because there is lots of conflicting advice. About blogging, websites, social media marketing, video, audio, YouTube, podcasting, search engine optimisation, guest posting, etc. Some of this advice is well intentioned, some is plain wrong, and some is simply theory as to what might work. Throw paid advertising and expensive "consultants" into the mix and it's easy to just sit tight and do nothing. I understand your situation, because I was there too, not so long ago. I am a lawyer and my book "The Art of Marketing Your Services Business Online:How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy" sets out exactly the steps I have taken, and take every day even now, to grow my client base. And my income and profits. What's in this book is the exact strategy I have followed since 2011 to build my law practice by getting new clients through smart, cost-effective online marketing. So if you want theory or a bird's eye view of online/digital marketing this book is not for you. But if your business provides a service, and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple 5 step strategy I use on a daily basis since 2011. With my strategy you will have a clear action plan to exploit the power of the internet to increase your client numbers. This clarity will allow you to clear away the fog of confusion surrounding your efforts, and help overcome any procrastination about what you should be doing. The strategy I set out in this book can work for you too, provided you take action and follow the steps, and adapt it for your particular business. It's not a silver bullet. There are none, I'm afraid. It is a cost effective strategy that will, as sure as day follows night, drive new clients to your business. It doesn't require a huge investment of capital. All it requires is consistent work by you on the 5 pillars of the strategy.They are easy to follow, provided you are committed to serving your market, and want to grow your business by tapping into the power of the internet. This strategy has worked for me, and allowed me to build a successful law practice with practically no money investment. No advertising. No virtual assistants. No unethical practices. Take the steps in this strategy and you will truly serve your market. And grow your business by steadily acquiring new clients who will see you as trusted authority, a "go to person" in your industry. Are you ready to grow your business online?
Marketing Your Services
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Author : Rick Crandall
language : en
Publisher: McGraw Hill Professional
Release Date : 2003
Marketing Your Services written by Rick Crandall and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths.
How To Market Your Way To A Million Dollar Professional Service Practice
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Author : Bob Serling
language : en
Publisher: Lulu.com
Release Date : 2006-05
How To Market Your Way To A Million Dollar Professional Service Practice written by Bob Serling and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05 with Business & Economics categories.
This is a collection of four works by Bob Serling on how to build your Professional Service oriented business into a million dollar powerhouse. Practical advice and sample marketing information are provided. In addition, purchasing this book entitles to reader to download four pre-recorded QA sessions with the author
Professional Services Marketing
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Author : Mike Schultz
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-15
Professional Services Marketing written by Mike Schultz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-15 with Business & Economics categories.
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Marketing Your Service
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Author : Jean Withers
language : en
Publisher: Self-Counsel Press
Release Date : 1987
Marketing Your Service written by Jean Withers and has been published by Self-Counsel Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Marketing categories.