Mass Communication Research Methods
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Mass Communication Research Methods
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Author : Anders Hansen
language : en
Publisher: SAGE Publications Limited
Release Date : 2009-02-03
Mass Communication Research Methods written by Anders Hansen and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-03 with Reference categories.
This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.
The Sage Encyclopedia Of Communication Research Methods
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Author : Mike Allen
language : en
Publisher: SAGE Publications
Release Date : 2017-04-11
The Sage Encyclopedia Of Communication Research Methods written by Mike Allen and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Social Science categories.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
A Handbook Of Media And Communication Research
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Author : Klaus Bruhn Jensen
language : en
Publisher: Routledge
Release Date : 2013-04-15
A Handbook Of Media And Communication Research written by Klaus Bruhn Jensen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Business & Economics categories.
This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Mass Communication Research And Theory
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Author : Guido Hermann Stempel
language : en
Publisher: Addison-Wesley Longman
Release Date : 2003
Mass Communication Research And Theory written by Guido Hermann Stempel and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Mass media categories.
Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal research and qualitative studies. Also includes information on ethics and research presentation.
Media Research Methods
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Author : Barrie Gunter
language : en
Publisher: SAGE
Release Date : 2000-02-11
Media Research Methods written by Barrie Gunter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-11 with Language Arts & Disciplines categories.
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Research Methods In Mass Communication
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Author : Guido Hermann Stempel
language : en
Publisher:
Release Date : 1989
Research Methods In Mass Communication written by Guido Hermann Stempel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Language Arts & Disciplines categories.
Doing Media Research
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Author : Susanna Hornig Priest
language : en
Publisher: SAGE
Release Date : 2010
Doing Media Research written by Susanna Hornig Priest and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.
Mass Communication Research Methods
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Author : Anders Hansen
language : en
Publisher: NYU Press
Release Date : 1998-06
Mass Communication Research Methods written by Anders Hansen and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06 with Business & Economics categories.
Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.