Mass Communication Research Methods
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Mass Communication Research Methods
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Author : Anders Hansen
language : en
Publisher: NYU Press
Release Date : 1998-06
Mass Communication Research Methods written by Anders Hansen and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06 with Business & Economics categories.
Introduces key research methods and approaches used in the study of mass communication and media, for students in communications, media and cultural studies, and other social science disciplines. After an overview of research principles, coverage includes participant observation, archival research, content analysis, surveys, and computer-assisted handling and analysis of data. The development and application of each method is described, and examples of research instruments are given. Annotation copyrighted by Book News, Inc., Portland, OR
Research Methods In Mass Communication
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Author : Guido Hermann Stempel
language : en
Publisher:
Release Date : 1989
Research Methods In Mass Communication written by Guido Hermann Stempel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Communication categories.
Mass Communication Research Methods
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Author : Anders Hansen
language : en
Publisher: SAGE Publications Limited
Release Date : 2009-02-03
Mass Communication Research Methods written by Anders Hansen and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-03 with Reference categories.
This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.
Mass Communications Research Methods
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Author : H. J. Hsia
language : en
Publisher: Lawrence Erlbaum Assoc Incorporated
Release Date : 1988
Mass Communications Research Methods written by H. J. Hsia and has been published by Lawrence Erlbaum Assoc Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Social Science categories.
Step-by-step, Dr. Hsia leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
A Handbook Of Qualitative Methodologies For Mass Communication Research
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Author : Nicholas W. Jankowski
language : en
Publisher: Routledge
Release Date : 2002-09-11
A Handbook Of Qualitative Methodologies For Mass Communication Research written by Nicholas W. Jankowski and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Social Science categories.
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.
Mass Communications Research Methods
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Author : H.J. Hsia
language : en
Publisher: Routledge
Release Date : 2015-10-23
Mass Communications Research Methods written by H.J. Hsia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Social Science categories.
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Mass Communication Research And Theory
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Author : Guido Hermann Stempel
language : en
Publisher: Addison-Wesley Longman
Release Date : 2003
Mass Communication Research And Theory written by Guido Hermann Stempel and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Mass media categories.
Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal research and qualitative studies. Also includes information on ethics and research presentation.
Mass Communications Research Methods
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Author : Hower J. Hsia
language : en
Publisher: Routledge
Release Date : 1988
Mass Communications Research Methods written by Hower J. Hsia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Communication categories.
Step-by-step, Dr. Hsia leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Media And Communication Research Methods
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Author : Anders Hansen
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-09-12
Media And Communication Research Methods written by Anders Hansen and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-12 with Social Science categories.
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Research Methods And The New Media
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Author : Frederick Williams
language : en
Publisher: Simon and Schuster
Release Date : 1988-09-26
Research Methods And The New Media written by Frederick Williams and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-09-26 with Business & Economics categories.
The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.