Mass Communication Theory And Practice

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The Handbook Of Media And Mass Communication Theory

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Author : Robert S. Fortner
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-10

The Handbook Of Media And Mass Communication Theory written by Robert S. Fortner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-10 with Social Science categories.

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Mass Communication

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Author : Diwakar Sharma
language : en
Publisher:
Release Date : 2004-01-01

Mass Communication written by Diwakar Sharma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Communication categories.

Mass Communication Theory And Practice

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Author : Uma Narula
language : en
Publisher:
Release Date : 2001

Mass Communication Theory And Practice written by Uma Narula and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.

The book Mass Communications: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolutionary view of communication and presented it in cohesive and understandable pattern. The author has addressed two major perspectives in the book: What communication means in developing countries particularly in India in real situations.

Mass Communication Theory And Practice

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Author : Uma Narula
language : en
Publisher:
Release Date : 1994

Mass Communication Theory And Practice written by Uma Narula and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Communication categories.

Introducing Media Practice

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Author : Matthew Kerry
language : en
Publisher: SAGE
Release Date : 2018-02-12

Introducing Media Practice written by Matthew Kerry and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-12 with Social Science categories.

Taking readers from media students to media professionals, Introducing Media Practice brings together the ′why′ and the ′how to′ of media studies. It explains how adding theory to practice improves students′ media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book: Covers the full range of media practice skills, from building production teams and writing briefs, through audience research and scripting, to production, distribution and evaluation. Offers a range of exercises for both the classroom and independent learning, helping students put their learning into practice, build their confidence and establish a portfolio. Includes a glossary of key terms, helping students to get to grips with the concepts they need to know to succeed. By bridging the gap between theory and practice, this book provides students with a richer understanding of both. It is the ideal guide to succeeding in a media degree, enhancing their employability, and preparing for a career in the creative and media industries.

Mass Communication An Introduction

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Author : John R. Bittner
language : en
Publisher:
Release Date : 1989

Mass Communication An Introduction written by John R. Bittner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Reference categories.

Mass Communication Theory And Practice

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Author : Lennart Davenport
language : en
Publisher:
Release Date : 2019-06-24

Mass Communication Theory And Practice written by Lennart Davenport and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-24 with categories.

Mass communication is the dissemination of information and news through mass media on a large scale, delivered to a large audience. This involves the exchange of information through magazine, newspaper, radio, film, Internet and television. Mass communication is concerned with the study of the audience's response to the content and how it affects their attitude, opinion and behavior. Such studies are guided by various qualitative and quantitative methods such as surveys, content analysis, cause-effect relationship analysis in communication and ethnography. The book aims to shed light on some of the unexplored aspects of mass communication. Most of the topics introduced herein cover the vital theories and applications of mass communication. This textbook, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.

Using Communication Theory

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Author : Sven Windahl
language : en
Publisher: SAGE
Release Date : 1992-01-09

Using Communication Theory written by Sven Windahl and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-09 with Language Arts & Disciplines categories.

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

Strategic Management In The Media

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Author : Lucy Küng
language : en
Publisher: SAGE
Release Date : 2008-04-11

Strategic Management In The Media written by Lucy Küng and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-11 with Language Arts & Disciplines categories.

"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.