Mastering Customer Acquisition
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Mastering Customer Acquisition
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Author : Jason Miller
language : en
Publisher:
Release Date : 2024-04-16
Mastering Customer Acquisition written by Jason Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Business & Economics categories.
Customer Acquisition
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Author : Amanda Bracks
language : en
Publisher: Xlibris Corporation
Release Date : 2012-06
Customer Acquisition written by Amanda Bracks and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06 with Business & Economics categories.
Customer Acquisition: 465 Ways to Gain and Retain Customers is a book that is jam-packed with creative ideas, proven prospecting methods, effective marketing campaigns, simple-to-use retention strategies, and powerful scripts for your staff to use with confidence. The book has been written in a straightforward, easy to read style, encouraging you to select the ideas you want to use along the way and steps you through implementation methods to make a difference to your business. Author Amanda Bracks has been exceeding sales targets and growing businesses since 1995, turning some from severe debt into successful, profitable businesses. She has an uncanny way of converting ideas into practice and makes things happen instantly. She has mentored, motivated, inspired, and empowered thousands of owners and staff on prospecting, sales, customer service, and client retention. This book has been written to give business owners the keys they need to be successful. The combination of gaining customers and retaining them keeps the business focused on growth, which will lead to ultimate success and stress-free living. It will teach you how to plan, create, implement, and audit your prospecting, marketing, and customer retention activities to ensure on-going success and consistently achieve mastery in your business and industry. If you are thinking of starting your own business or if you own a business or manage a business or a team and if you want to improve your business, need more prospecting and marketing ideas, want to close more sales, are striving to achieve mastery, or simply want to be completely inspired, this book is a must-read. "This book is brilliant! It contains literally hundreds of great ideas. Apply just a handful and you can add tens (if not hundreds) of thousands of dollars to your bottom-line. What's more this book is a resource you can refer to again and again. So start reading today and watch your business grow." Dale Beaumont Managing Director of Business Blueprint and Author of 16 Best-Selling Books
Understanding Customer Acquisition
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Author : Phillip Stanton
language : en
Publisher:
Release Date : 2015-07-07
Understanding Customer Acquisition written by Phillip Stanton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with categories.
If you've ever watched an episode of Shark Tank, you'll be familiar with the term "Customer Acquisition." Simply put, it's the cost of obtaining a new customer, and it's also an extremely important variable for any entrepreneur or small business owner who wishes for his business to grow. This book is designed to help you better understand the underlying mechanics of new customer acquisition in order for you to formulate a strategy to capture more of your business market. After reading this book, you will be fully familiar with terms like Cost of Customer Acquisition (COCA) and Customer Lifetime Value (CLV) that will help you identify which marketing strategies yield the most favorable results for your specific application. Nowadays, there are countless options when it comes to paid marketing, but it all comes down to figuring out which offer the best return on investment for your business. Whether you're running an online enterprise, or a traditional brick and mortar business, I've got you covered. I'm also going to teach you how to use networking as well as employ partnerships with other businesses to help you acquire more customers. At the end of the day, it's not only about how many new customers you're able to attract, but also how many of them you convert and are able to keep. If you're ready to cut costs while watching the customers roll in, then let's get started!
Mastering Customer Success
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Author : Jeff Mar
language : en
Publisher: Packt Publishing Ltd
Release Date : 2024-05-31
Mastering Customer Success written by Jeff Mar and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-31 with Business & Economics categories.
Explore strategies, methods, critical skills that top CSMs exhibit in delivering well-designed, proactive customer success services, fostering lasting customer relationships and sowing the seeds for advocacy Key Features Master the art of driving measurable customer value, a cornerstone of business success Explore techniques to ensure your work is relevant, stimulating, and aligns with the evolving needs of your customers and business Ratchet up your understanding of building and operating dynamic and resilient CS organizations Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionThe rapidly evolving customer success landscape has left many Customer Success Managers (CSMs) struggling to keep pace with the complexities of this dynamic role. This Customer Success book bridges the gap by providing a comprehensive framework for mastering the essential skills required to excel. You’ll find out why the Customer Success function is indispensable today and gain expert insights into account segmentation, financial tiering, ideal customer profiles, and the complexity of customer engagement process design. You’ll then delve into playbook development, where you’ll find practical guidance for CSMs and Customer Success Operations Managers who want to improve their ability to drive desired business outcomes. Through insightful case studies, the authors illustrate their own experience of successful Customer Success implementation, showing you what it takes to exceed customer expectations with well-designed, proactive services. The journey doesn’t end there—it extends to highlighting the resilience required to build and operate successful Customer Success organizations. By the end of this guide, you’ll be equipped with the tactics and mindset necessary to stand out as a world-class Customer Success leader in your organization, driving growth at every turn.What you will learn Drive higher customer retention and expansion rates with a customer-centric strategy Understand the essential role of measurement in achieving service delivery excellence Recognize the importance of the human dimension in vendor-customer relationships in the age of AI Refine engagement models by incorporating observations of customer behavior Discover techniques for creating ideal customer profiles Leverage technology to boost business relevance of CSMs Identify how to drive successful customer outcomes through collaboration Who this book is for This book is for aspiring and established Customer Success professionals who want to learn how to develop and refine service delivery in customer engagements. Professionals embarking on a journey to excellence will be able to master the evolving business landscape of Customer Success and foster relationships with other internal organizations and external partners. A foundational understanding of business basics, typical B2B structures, and Customer Success concepts is necessary to get started. Intermediate to advanced customer engagement skills from customer-facing roles will prove useful.
Mastering Customer Value Management
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Author : Ray Kordupleski
language : en
Publisher: Customer Value Management I
Release Date : 2003
Mastering Customer Value Management written by Ray Kordupleski and has been published by Customer Value Management I this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumer satisfaction categories.
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
Managing The New Customer Relationship
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Author : Ian Gordon
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-21
Managing The New Customer Relationship written by Ian Gordon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-21 with Business & Economics categories.
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA
Mastering The Merger
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Author : David Harding
language : en
Publisher: Harvard Business Press
Release Date : 2004-11-04
Mastering The Merger written by David Harding and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-04 with Business & Economics categories.
Today's corporate deal makers face a conundrum: Though 70% of major acquisitions fail, it's nearly impossible to build a world-class company without doing deals. In Mastering the Merger, David Harding and Sam Rovit argue that a laserlike focus on just four key imperatives--before executives finalize the deal--can dramatically improve the odds of M&A success. Based on more than 30 years of in-the-trenches work on thousands of deals across a range of industries--and supplemented by extensive Bain & Co. research--Harding and Rovit reveal that the best M&A performers channel their efforts into (1) targeting deals that advance the core business; (2) determining which deals to close and when to walk away; (3) identifying where to integrate--and where not to; and (4) developing contingency plans for when deals inevitably stray. Top deal makers also favor a succession of smaller deals over complex "megamergers"--and essentially institutionalize a success formula over time. Helping executives zero in on what matters most in the complex world of M&A, Mastering the Merger offers a blueprint for the decisions and strategies that will beat the odds.
Mastering Product Experience In Saas
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Author : Nick Bonfiglio
language : en
Publisher:
Release Date : 2017-11-15
Mastering Product Experience In Saas written by Nick Bonfiglio and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-15 with categories.
Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you¿re using traditional marketing tactics, you¿re likely struggling to scale your business quickly. That¿s because conventional marketing techniques focus on engaging prospects and users outside of the product.
Digital Success
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Author : SRP
language : en
Publisher: SR PUBLISHER
Release Date : 2023-12-05
Digital Success written by SRP and has been published by SR PUBLISHER this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-05 with Business & Economics categories.
Embark on a transformative journey towards digital triumph with "Digital Success," an insightful guide crafted by SRP. In this comprehensive masterpiece, SRP unravels the intricacies of establishing and nurturing a thriving online business. Unleash the Power of Acquiring Customers: Discover proven strategies to attract a steady stream of customers to your virtual doorstep. SRP delves into the realms of digital marketing, providing actionable insights on leveraging social media, search engine optimization, and cutting-edge advertising techniques. Learn how to make your brand stand out in the crowded online landscape. Master the Art of Customer Retention: In the ever-evolving digital sphere, retaining customers is an art. SRP unveils a treasure trove of retention tactics, guiding you through personalized customer experiences, loyalty programs, and innovative engagement strategies. Cultivate lasting relationships that transcend transactions. Insider Knowledge from SRP: As a seasoned authority in the digital realm, SRP brings a wealth of experience to the table. Benefit from insider knowledge and real-world examples that illustrate the principles of digital success. SRP's engaging writing style transforms complex concepts into practical, actionable steps. Key Highlights: Strategic insights into customer acquisition in the digital age In-depth exploration of customer retention strategies Practical tips for navigating the dynamic world of online business Real-world examples and case studies for enhanced understanding SRP's unique perspective based on years of digital expertise Whether you're a seasoned entrepreneur or a budding online business owner, "Digital Success" equips you with the knowledge and tools to navigate the digital landscape effectively. Elevate your online presence, captivate your audience, and forge a path towards sustained digital success. SRP's guide is your roadmap to triumph in the digital realm.
Mastering Marketing Strategies For Success In The Digital Age
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Author : SAGAR SHINDE
language : en
Publisher: SAGAR SHINDE
Release Date : 2023-05-30
Mastering Marketing Strategies For Success In The Digital Age written by SAGAR SHINDE and has been published by SAGAR SHINDE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-30 with Business & Economics categories.
Title: Mastering Marketing: Strategies for Success in the Digital Age Author: Sagar Shinde Description: In the fast-paced and ever-changing world of digital marketing, staying ahead of the competition is essential to achieving success. "Mastering Marketing: Strategies for Success in the Digital Age" is your comprehensive guide to navigating this dynamic landscape and unlocking the full potential of your marketing efforts. Written by renowned marketing expert Sagar Shinde, this book offers a deep dive into the strategies, tactics, and techniques that will empower you to craft compelling campaigns, engage your target audience, and drive tangible results in the digital realm. Whether you're a seasoned marketer or just starting out, this book is your roadmap to mastering the art of marketing in the digital age. Inside, you'll discover: 1. A solid foundation: Lay the groundwork for success by understanding the core principles and fundamentals of marketing in the digital era. Explore the customer journey, market segmentation, and brand positioning to create a strong marketing strategy. 2. Digital channels and platforms: Dive into the vast array of digital channels available to marketers today. Learn how to leverage social media, search engine optimization (SEO), content marketing, email marketing, and more to effectively reach and engage your target audience. 3. Data-driven decision making: Discover the power of analytics and data-driven insights in shaping your marketing strategies. Uncover techniques for gathering and analyzing data, and learn how to make informed decisions to optimize your campaigns and drive better results. 4. Cutting-edge trends and technologies: Stay ahead of the curve by exploring emerging trends and technologies shaping the future of digital marketing. From artificial intelligence (AI) and chatbots to influencer marketing and virtual reality (VR), uncover how to harness these tools to stay relevant and deliver innovative experiences to your audience. 5. Engaging storytelling: Learn the art of storytelling and how it can be used to captivate and connect with your target audience. Discover techniques for crafting compelling narratives and developing content that resonates in the digital landscape. With practical examples, real-world case studies, and actionable insights, "Mastering Marketing" equips you with the knowledge and skills needed to excel in the digital age. Whether you're a business owner, marketing professional, or aspiring marketer, this book will empower you to take your marketing strategies to new heights and drive success in the ever-evolving digital landscape. Get ready to unlock your full marketing potential and become a master in the art of marketing in the digital age with "Mastering Marketing: Strategies for Success in the Digital Age" by Sagar Shinde.