Customer Acquisition
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Understanding Customer Acquisition
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Author : Phillip Stanton
language : en
Publisher:
Release Date : 2015-07-07
Understanding Customer Acquisition written by Phillip Stanton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with categories.
If you've ever watched an episode of Shark Tank, you'll be familiar with the term "Customer Acquisition." Simply put, it's the cost of obtaining a new customer, and it's also an extremely important variable for any entrepreneur or small business owner who wishes for his business to grow. This book is designed to help you better understand the underlying mechanics of new customer acquisition in order for you to formulate a strategy to capture more of your business market. After reading this book, you will be fully familiar with terms like Cost of Customer Acquisition (COCA) and Customer Lifetime Value (CLV) that will help you identify which marketing strategies yield the most favorable results for your specific application. Nowadays, there are countless options when it comes to paid marketing, but it all comes down to figuring out which offer the best return on investment for your business. Whether you're running an online enterprise, or a traditional brick and mortar business, I've got you covered. I'm also going to teach you how to use networking as well as employ partnerships with other businesses to help you acquire more customers. At the end of the day, it's not only about how many new customers you're able to attract, but also how many of them you convert and are able to keep. If you're ready to cut costs while watching the customers roll in, then let's get started!
Customer Acquisition
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Author : Amanda Bracks
language : en
Publisher: Xlibris Corporation
Release Date : 2012-06-22
Customer Acquisition written by Amanda Bracks and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-22 with Business & Economics categories.
Customer Acquisition: 465 Ways to Gain and Retain Customers is a book that is jam-packed with creative ideas, proven prospecting methods, effective marketing campaigns, simple-to-use retention strategies, and powerful scripts for your staff to use with confidence. The book has been written in a straightforward, easy to read style, encouraging you to select the ideas you want to use along the way and steps you through implementation methods to make a difference to your business. Author Amanda Bracks has been exceeding sales targets and growing businesses since 1995, turning some from severe debt into successful, profitable businesses. She has an uncanny way of converting ideas into practice and makes things happen instantly. She has mentored, motivated, inspired, and empowered thousands of owners and staff on prospecting, sales, customer service, and client retention. This book has been written to give business owners the keys they need to be successful. The combination of gaining customers and retaining them keeps the business focused on growth, which will lead to ultimate success and stress-free living. It will teach you how to plan, create, implement, and audit your prospecting, marketing, and customer retention activities to ensure on-going success and consistently achieve mastery in your business and industry. If you are thinking of starting your own business or if you own a business or manage a business or a team and if you want to improve your business, need more prospecting and marketing ideas, want to close more sales, are striving to achieve mastery, or simply want to be completely inspired, this book is a must-read. "This book is brilliant! It contains literally hundreds of great ideas. Apply just a handful and you can add tens (if not hundreds) of thousands of dollars to your bottom-line. What's more this book is a resource you can refer to again and again. So start reading today and watch your business grow." Dale Beaumont Managing Director of Business Blueprint and Author of 16 Best-Selling Books
Growth Units
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Author : Paul Orlando
language : en
Publisher: Paul Orlando
Release Date : 2020-09-03
Growth Units written by Paul Orlando and has been published by Paul Orlando this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-03 with Business & Economics categories.
How do businesses sustainably grow? Whether you're a startup founder trying to improve your odds of success, or a Fortune 100 businessperson looking for ways to optimize an already sustainable business, you will benefit from understanding the ways you acquire customers and generate revenue from them. This book can help. We demonstrate methods to assess and calculate Customer Acquisition Costs (CAC), Lifetime Value (LTV), and more. Looking at 15 case studies from a wide range of business types, we also show how metrics can vary depending on situation and goals. You will learn: - Ways to calculate Customer Acquisition Cost and Lifetime Value with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods). - How to manage the cost of growth along with potential value generated. - The difference between growing and scaling a business. - Why food delivery businesses with good unit economics shut down. - The difference between taxi and rideshare business models. - Why it made sense for data storage companies to launch too soon. - How varied business types, including mobility, consumer packaged goods, organized crime, art, subscriptions, mattress stores, food delivery, and more thrive or struggle because of these metrics. Written by Paul Orlando, who built and operated startup accelerators in Los Angeles, Hong Kong, and Rome, and who teaches at the University of Southern California, the book explains various approaches you can use in your own company as well as when you evaluate other businesses. The book is a direct, practical guide for startup founders, operators, and students of business.
Customer Relationship Management Strategies In The Digital Era
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Author : Nas?r, Süphan
language : en
Publisher: IGI Global
Release Date : 2015-03-31
Customer Relationship Management Strategies In The Digital Era written by Nas?r, Süphan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Upgrading The Customer Matrix
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Author : Will Bermender
language : en
Publisher:
Release Date : 2010-06-14
Upgrading The Customer Matrix written by Will Bermender and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-14 with categories.
From startups and rapid growth environments to post-merger integrations and Fortune 500 turnarounds, Will Bermender has spent the past two decades building shareholder value by driving cross-functional process changes to align business processes around the customer. In Upgrading The Customer Matrix, Bermender reveals how to unlock domain knowledge embedded in your company culture, leverage customer intelligence to build loyalty and market share, and integrate marketing, sales and customer service into every touchpoint in your organization. The result: a holistic view of your customer that empowers innovation and supercharges customer acquisition, retention and profitability. Veteran Chief Customer Officer and Turnaround Leader Will Bermender dissects real world examples across media, retail, technology and consumer products sectors - identifying adaptable, proven strategies and tactics to accelerate value creation in any business stage or industry.
Customer Acquisition Management
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Author : Gerardus Blokdyk
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-05-16
Customer Acquisition Management written by Gerardus Blokdyk and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-16 with categories.
What are the disruptive Customer acquisition management technologies that enable our organization to radically change our business processes? What other jobs or tasks affect the performance of the steps in the Customer acquisition management process? How does the organization define, manage, and improve its Customer acquisition management processes? Risk factors: what are the characteristics of Customer acquisition management that make it risky? What about Customer acquisition management Analysis of results? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer acquisition management investments work better. This Customer acquisition management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer acquisition management Self-Assessment. Featuring new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer acquisition management improvements can be made. In using the questions you will be better able to: - diagnose Customer acquisition management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer acquisition management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer acquisition management Scorecard, you will develop a clear picture of which Customer acquisition management areas need attention. Your purchase includes access details to the Customer acquisition management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Customer Acquisition Rethought Customer Orientation As A Guiding Principle
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Author : Simone Janson
language : en
Publisher: Best of HR - Berufebilder.de®
Release Date : 2024-04-11
Customer Acquisition Rethought Customer Orientation As A Guiding Principle written by Simone Janson and has been published by Best of HR - Berufebilder.de® this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-11 with Business & Economics categories.
06 Grasped Marketing And Customer Acquisition Roadmap
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-02-19
06 Grasped Marketing And Customer Acquisition Roadmap written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-19 with Business & Economics categories.
The "GRASPED Marketing and Customer Acquisition Roadmap" provides a comprehensive strategy for startups to attract, engage, and retain customers effectively. It outlines practical steps for building an email list, creating content marketing materials, exploring paid advertising options, and leveraging social media. This roadmap is designed to guide startups through the complexities of establishing a strong market presence and acquiring loyal customers by employing a mix of digital marketing tactics. This roadmap's USP lies in its holistic approach to marketing and customer acquisition, combining traditional methods with innovative digital strategies. It stands out by offering a clear, actionable plan that covers the breadth of marketing activities necessary for startup growth, from email marketing to content creation and paid advertising, ensuring startups can navigate the marketing landscape confidently and efficiently. The journey to successful customer acquisition and retention is fraught with challenges, especially for startups. The "GRASPED Marketing and Customer Acquisition Roadmap" serves as a vital tool, offering a structured guide to developing and implementing a marketing strategy that not only attracts customers but also fosters long-term loyalty.
Customer Acquisition Strategies
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Author : Anderson Setters
language : en
Publisher:
Release Date : 2021-07-29
Customer Acquisition Strategies written by Anderson Setters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with categories.
A marketing strategy is a series of steps or actions taken by a business to increase sales, grow a brand or to feature the value of the product, known as a value proposition. A marketing strategy appeals to the customer and aims to make them want to learn more about the business or its products. To appeal to the customer, a business needs to understand who the customer is and how they make purchasing decisions. With specific goals in mind, companies can design a marketing strategy to reach them. Developing a marketing strategy generally follows an outline of steps to reach the goal. This book will help you win new customers in 3 ways: flooding into near markets, increasing market coverage and presence, and reaching for far markets. This book should be essential reading for busy managers at all levels.
Marketing For Ceos
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Author : Kyrylo Yevglyevskyy
language : en
Publisher:
Release Date : 2021-03-19
Marketing For Ceos written by Kyrylo Yevglyevskyy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-19 with categories.
Marketing for CEOs is a definitive guide to gaining a high-level understanding of the marketing activities that take place in most service and product companies. The book gives readers a clear step-by-step plan to build a stable customer acquisition and retention strategy based on four main approaches: inbound, outbound, referral, and networking. Unlike other marketing books, this book is specifically meant to bring clarity to CEOs and C-level teams about what goes on in sales, marketing, and account management processes. The book is written by a marketing practitioner who knows from personal experience what kinds of misunderstandings could affect the connection between the C-level and workforce of customer-related departments. It's not only about KPIs - it's mostly about organizing your sales and marketing and being satisfied receiving those KPI reports. In Marketing for CEOs, you will find: How to build inbound, outbound, referral, and networking Why you need mission, vision, and values, and how to craft them A step-by-step plan with examples on how to build or tweak your marketing strategy The exact explanation of how decision/sales/marketing funnels work Why you need to know your customer acquisition cost (CAC) and lifetime value (LTV) How to define what kind of content your prospects need at every stage of the decision process How to avoid miscommunication with the sales and marketing managers