Customer Acquisition Management
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Customer Acquisition Management
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Author : Gerardus Blokdyk
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-05-16
Customer Acquisition Management written by Gerardus Blokdyk and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-16 with categories.
What are the disruptive Customer acquisition management technologies that enable our organization to radically change our business processes? What other jobs or tasks affect the performance of the steps in the Customer acquisition management process? How does the organization define, manage, and improve its Customer acquisition management processes? Risk factors: what are the characteristics of Customer acquisition management that make it risky? What about Customer acquisition management Analysis of results? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer acquisition management investments work better. This Customer acquisition management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer acquisition management Self-Assessment. Featuring new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer acquisition management improvements can be made. In using the questions you will be better able to: - diagnose Customer acquisition management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer acquisition management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer acquisition management Scorecard, you will develop a clear picture of which Customer acquisition management areas need attention. Your purchase includes access details to the Customer acquisition management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Customer Relationship Management Strategies In The Digital Era
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Author : Nas?r, Süphan
language : en
Publisher: IGI Global
Release Date : 2015-03-31
Customer Relationship Management Strategies In The Digital Era written by Nas?r, Süphan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Understanding Customer Acquisition
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Author : Phillip Stanton
language : en
Publisher:
Release Date : 2015-07-07
Understanding Customer Acquisition written by Phillip Stanton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with categories.
If you've ever watched an episode of Shark Tank, you'll be familiar with the term "Customer Acquisition." Simply put, it's the cost of obtaining a new customer, and it's also an extremely important variable for any entrepreneur or small business owner who wishes for his business to grow. This book is designed to help you better understand the underlying mechanics of new customer acquisition in order for you to formulate a strategy to capture more of your business market. After reading this book, you will be fully familiar with terms like Cost of Customer Acquisition (COCA) and Customer Lifetime Value (CLV) that will help you identify which marketing strategies yield the most favorable results for your specific application. Nowadays, there are countless options when it comes to paid marketing, but it all comes down to figuring out which offer the best return on investment for your business. Whether you're running an online enterprise, or a traditional brick and mortar business, I've got you covered. I'm also going to teach you how to use networking as well as employ partnerships with other businesses to help you acquire more customers. At the end of the day, it's not only about how many new customers you're able to attract, but also how many of them you convert and are able to keep. If you're ready to cut costs while watching the customers roll in, then let's get started!
Upgrading The Customer Matrix
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Author : Will Bermender
language : en
Publisher:
Release Date : 2010-06-14
Upgrading The Customer Matrix written by Will Bermender and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-14 with categories.
From startups and rapid growth environments to post-merger integrations and Fortune 500 turnarounds, Will Bermender has spent the past two decades building shareholder value by driving cross-functional process changes to align business processes around the customer. In Upgrading The Customer Matrix, Bermender reveals how to unlock domain knowledge embedded in your company culture, leverage customer intelligence to build loyalty and market share, and integrate marketing, sales and customer service into every touchpoint in your organization. The result: a holistic view of your customer that empowers innovation and supercharges customer acquisition, retention and profitability. Veteran Chief Customer Officer and Turnaround Leader Will Bermender dissects real world examples across media, retail, technology and consumer products sectors - identifying adaptable, proven strategies and tactics to accelerate value creation in any business stage or industry.
Customer Relationship Management
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Author : Francis Buttle
language : en
Publisher: Routledge
Release Date : 2009
Customer Relationship Management written by Francis Buttle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Customer Acquisition And Value Management
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Author : Christian Schulze
language : de
Publisher:
Release Date : 2012
Customer Acquisition And Value Management written by Christian Schulze and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Customer Acquisition
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Author : Amanda Bracks
language : en
Publisher: Xlibris Corporation
Release Date : 2012-06-22
Customer Acquisition written by Amanda Bracks and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-22 with Business & Economics categories.
Customer Acquisition: 465 Ways to Gain and Retain Customers is a book that is jam-packed with creative ideas, proven prospecting methods, effective marketing campaigns, simple-to-use retention strategies, and powerful scripts for your staff to use with confidence. The book has been written in a straightforward, easy to read style, encouraging you to select the ideas you want to use along the way and steps you through implementation methods to make a difference to your business. Author Amanda Bracks has been exceeding sales targets and growing businesses since 1995, turning some from severe debt into successful, profitable businesses. She has an uncanny way of converting ideas into practice and makes things happen instantly. She has mentored, motivated, inspired, and empowered thousands of owners and staff on prospecting, sales, customer service, and client retention. This book has been written to give business owners the keys they need to be successful. The combination of gaining customers and retaining them keeps the business focused on growth, which will lead to ultimate success and stress-free living. It will teach you how to plan, create, implement, and audit your prospecting, marketing, and customer retention activities to ensure on-going success and consistently achieve mastery in your business and industry. If you are thinking of starting your own business or if you own a business or manage a business or a team and if you want to improve your business, need more prospecting and marketing ideas, want to close more sales, are striving to achieve mastery, or simply want to be completely inspired, this book is a must-read. "This book is brilliant! It contains literally hundreds of great ideas. Apply just a handful and you can add tens (if not hundreds) of thousands of dollars to your bottom-line. What's more this book is a resource you can refer to again and again. So start reading today and watch your business grow." Dale Beaumont Managing Director of Business Blueprint and Author of 16 Best-Selling Books
Customer Relationship Management
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Author : Francis Buttle
language : en
Publisher: Routledge
Release Date : 2004-02-18
Customer Relationship Management written by Francis Buttle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-18 with Business & Economics categories.
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development. Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Customer Equity
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Author : Julian Villanueva
language : en
Publisher: Now Publishers Inc
Release Date : 2007
Customer Equity written by Julian Villanueva and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a competitive advantage to other firms.
Customer Acquisition In Sticky Business Markets
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Author : Laurids Hedaa
language : en
Publisher:
Release Date : 1996
Customer Acquisition In Sticky Business Markets written by Laurids Hedaa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marketing categories.