Mastering Digital Product Management
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Mastering Digital Product Management
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Author : Dr. Vasant Gondhalekar
language : en
Publisher: BPB Publications
Release Date : 2025-08-11
Mastering Digital Product Management written by Dr. Vasant Gondhalekar and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-11 with Computers categories.
DESCRIPTION The digital landscape is rapidly evolving, demanding skilled product managers who can consistently deliver innovative solutions and build trusted products. This book provides the essential frameworks and practical strategies to navigate this dynamic environment, transforming concepts into market-leading digital products. This book systematically guides you from foundational digital product management principles and roles to crafting a powerful product vision based on deep customer understanding. You will learn to develop product market strategies, emphasizing innovation and competitive analysis, while mastering techniques for building product value and stickiness. From product journey to implementing customer-centric design and leveraging data-driven insights for informed decisions, this book gets into Agile development methodologies, including sprints, provides comprehensive product sales strategies and business model insights, and equips you with the versatile skills for project management, stakeholder management, and storytelling. Readers will be equipped with a foundational mindset, practical tools, and a real-world perspective on how to handle situations confidently, while reshaping the way they think with a strategic mindset. This book will act as a toolkit where they will not just walk away with theory, but with a multifaceted product thinking capability. WHAT YOU WILL LEARN ● Efficiently apply frameworks for product innovation from ideas to launch. ● Identify and validate real customer problems. ● Navigate the product journey with roadmaps and pre-launch. ● Learn to prioritize product features with data and gain stakeholder alignment. ● Hone PM soft skills: influence, negotiation, storytelling. ● Craft a roadmap that reflects strategy and user value. WHO THIS BOOK IS FOR This book is for aspiring and early to mid-stage product managers, graduate students, and professionals like UX designers, engineers, business analysts, product owners, or product marketing managers transitioning into digital product management. It is also ideal for experienced professionals in the tech or business field who want a structured, practical understanding of digital product management from end-to-end. TABLE OF CONTENTS 1. Introduction to Digital Product Management 2. Product Vision from Insight to Strategy 3. Product Market Strategy from Ideation to Domination 4. Product Value and Stickiness 5. Product Journey from Concept to Market 6. Customer Centric Design 7. Data-driven Decision-making 8. Product Development Methodology 9. Product Sales Strategy 10. Wearing Multiple Hats
Digital Transformation What Is The Impact On Workers Today
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Author : Zuzana Dvořáková
language : en
Publisher: Springer Nature
Release Date : 2023-12-26
Digital Transformation What Is The Impact On Workers Today written by Zuzana Dvořáková and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-26 with Computers categories.
This book offers the latest research on formation of modern workers in the context of digitalization: from constant improvement of new training technologies to growing requirements for employees in workplace, as well as an assessment of specialists' digital skills and dynamics of changes over the past years. The book proposes to look at the pool of these problems through the prism of acquisition of new digital competencies and requirements for a modern worker. This book is intended for both young and experienced scientists who want to get acquainted with latest trends and data to use them in their research.
Mastering The Requirements Process
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Author : James Robertson
language : en
Publisher: Addison-Wesley Professional
Release Date : 2024-09-25
Mastering The Requirements Process written by James Robertson and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-25 with Computers categories.
One of the joys of product development, whether it be software, service, or hardware, is getting it right. The way to get it right is to uncover the real business problem, and to write the requirements for the solution that best solves that problem. Without the right requirements it is impossible to build the right solution. Mastering the Requirements Process, Fourth Edition, gives you an industry-proven process for getting to the essence of the business problem and then writing unambiguous and testable requirements for its solution. This fourth edition is an almost complete rewrite that brings requirements discovery into today's world--it is the book for today's business analyst. Product owners and project leaders will also find it valuable as it explains how to discover precisely what the customer needs and wants, and to do it effectively in any business or project environment. The book tells you how to: Use the Volere requirements process to discover requirements in both traditional and agile environments Incorporate off-the-shelf (OTS) solutions into your requirements discovery Use artificial intelligence (AI) as part of your requirements discovery, and as part of your business solution Use quickly sketched prototypes to explore the problem space Understand functional and non-functional requirements Write better agile stories Make your requirements and stories measurable and testable using fit criteria Use business events as the heartbeat of business analysis Discover requirements in agile, commercial, and milspec project environments Find and prioritize your customer segments Leverage systems thinking when discovering requirements Use story maps and other requirements repository techniques Know which trawling techniques are the most effective for requirements discovery Synchronize your requirements discovery with agile development teams Make better decisions in the early days of a project to increase your chances of success Employ the Volere requirements specification template (downloaded 10,000+ times) as the basis for your own requirement specifications "One of the most valuable things about this book is that it provides a process to follow that will get people asking the right questions and expand their perspective on the problem." --Kevin Brennan Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
Mastering Web Application Development With Express
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Author : Alexandru Vlăduțu
language : en
Publisher: Packt Publishing Ltd
Release Date : 2014-09-25
Mastering Web Application Development With Express written by Alexandru Vlăduțu and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Computers categories.
If you are a Node.js developer who wants to take your Express skills to the next level and develop high performing, reliable web applications using best practices, this book is ideal for you. The only prerequisite is knowledge of Node.js.
Mastering Crypto Assets
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Author : Martin Leinweber
language : en
Publisher: John Wiley & Sons
Release Date : 2024-01-18
Mastering Crypto Assets written by Martin Leinweber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-18 with Business & Economics categories.
A definitive, all-encompassing book on digital assets of all types for investors In Mastering Crypto Assets: Investing in Bitcoin, Ethereum and Beyond, a team of seasoned investors and digital asset strategists presents a comprehensive guide aimed at institutional and professional investors for integrating crypto assets into traditional portfolios. The book offers in-depth explanations of the structure of this new asset class and its impact on investment portfolios. It guides readers on using fundamental and quantitative criteria to select blockchain-based assets, grounded in a robust foundation of knowledge and evidence. The authors demonstrate how to apply quantitative valuation concepts to digital assets like Bitcoin, understanding their role as digital stores of value in a traditional investment portfolio. The book also delves into the unique risk and return characteristics of various digital asset sectors, adapting conventional investing methods to the digital realm. It goes beyond direct crypto asset investments, introducing related equities and strategies for accessing digital assets in restricted settings. It discusses both indexed and active strategies in the context of crypto assets. A key feature of the book is exclusive interviews with industry figures such as Jan van Eck (VanEck), Peter L. Brandt (Legendary Trader), and Fred Thiel (Marathon Digital), with these interviews accessible through QR codes in the book for extended video content. This provides a dynamic and interactive learning experience. Moreover, the book benefits from invaluable research assistance from Figment and CCData, enriching its analytical depth. It also includes insightful guest articles from digital asset experts like Matthew Sigel (VanEck), Marco Manoppo (Digital Asset Research), Marcel Kasumovich (Coinbase Asset Management), Timothy Peterson (Cane Island Digital Research), Gregory Mall and Rohan Misra (AMINA), and thought leaders from Token Terminal. Mastering Crypto Assets is an invaluable resource not just for institutional and individual investors, but for anyone keen on adopting a sound, evidence-based approach to digital asset investment.
Grasped Matrix Of Mastery
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-02-29
Grasped Matrix Of Mastery written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-29 with Business & Economics categories.
"GRASPED Matrix of Mastery" explores the Eisenhower Method's application for both personal and professional growth. It details how this prioritization framework can revolutionize time management, decision-making, and strategic planning. The book dives deep into real-world applications, offering readers a structured approach to balancing urgent and important tasks to achieve their goals. The book's USP lies in its specialized focus on the Eisenhower Matrix, setting it apart from general self-help or business strategy guides. It provides a unique blend of historical strategy and modern application, tailored for individuals seeking a pragmatic approach to enhance productivity and personal fulfillment. The introduction sets the stage for a transformative journey, inviting readers to redefine success through the lens of priority management. It positions the Eisenhower Method not just as a tool for efficiency but as a philosophy for mindful and purposeful living.
Digital Product Management
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Author : Boon Kee Lee
language : en
Publisher: CRC Press
Release Date : 2025-04-25
Digital Product Management written by Boon Kee Lee and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-25 with Computers categories.
Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts. The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management. This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.
Ready Reckoner For Digital Product Managers
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Author : Dilip Karthik J
language : en
Publisher: Dilip Karthik J
Release Date :
Ready Reckoner For Digital Product Managers written by Dilip Karthik J and has been published by Dilip Karthik J this book supported file pdf, txt, epub, kindle and other format this book has been release on with Design categories.
Having spent considerable time in Product Management, I decided to put together my experiences in a book. Though there are many internet sources available to learn product management. There are plenty of students, first generation graduates who would need a ready reckoner book to learn Product Management in a structured manner. Books are a perfect starting point for any individual. Yet today the cost of a good Product management book makes it inaccessible to students and other lower income groups. Hence, the cost of this book is intentionally kept frugal to match the affordability of the lower income groups. The intention of this book is to destruct the market by making Product Management skills accessible to all individuals. This book provideds an overview of the current knowledge landscape of Digital product management. It introduces software as a product in the contexts of commercial markets and end consumers. It provides an overview on of Digital product management practices and details the various elements of Digital product management based on the Value chain and SPMBOK.
Digital Marketing Roadmap Your Guide To Mastering The Basics For A Career In Digital Marketing
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Author : Maksym Zakharko
language : en
Publisher: Maksym Zakharko
Release Date : 2023-07-29
Digital Marketing Roadmap Your Guide To Mastering The Basics For A Career In Digital Marketing written by Maksym Zakharko and has been published by Maksym Zakharko this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-29 with Business & Economics categories.
" Digital Marketing Roadmap: Your Guide to Mastering the Basics for a Career in Marketing is the ultimate handbook for aspiring digital marketers. Whether you're a recent graduate or looking to switch careers, this book offers a clear pathway to enter the exciting field of digital marketing. The book starts with a concise overview of digital marketing, providing you with a solid foundation of knowledge. From there, it delves into the essential soft skills needed to thrive in the digital marketing industry, including communication, creativity, and adaptability. Next, the focus shifts to hard skills. You'll explore the various aspects of digital marketing, such as SEO, content marketing, social media, email marketing, and more. With practical examples and external resources for further learning, you'll gain hands-on experience and develop the confidence to tackle real-world marketing challenges. In addition, the book covers the specific tasks and responsibilities of a junior marketer, from managing social media accounts to analyzing web analytics. It also provides insights into digital marketing positions and career paths, helping you identify the right fit for your interests and aspirations. Digital Marketing Roadmap is designed to equip you with the knowledge and skills to secure your first job in digital marketing and set you on a path to career growth. Whether you dream of working for a renowned agency or starting your own online venture, this guide will be your trusted companion on your journey to success. Embrace the world of digital marketing and unlock endless opportunities in this ever-evolving landscape. "
Digital Marketing Mastery
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Author : Prabhu TL
language : en
Publisher: NestFame Creations Pvt Ltd.
Release Date : 2025-01-03
Digital Marketing Mastery written by Prabhu TL and has been published by NestFame Creations Pvt Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-03 with Business & Economics categories.
Are you ready to unlock the limitless potential of the digital world? "Digital Marketing: Mastering the Art of Online Growth " is the ultimate resource for marketers, entrepreneurs, and businesses looking to excel in the fast-evolving digital landscape. This book is an all-encompassing guide that delves into the essentials and advanced strategies of digital marketing, offering expertise in 40 diverse categories designed to elevate your online presence and drive success. What's Inside? 1. Digital Marketing Basics: Build a strong foundation with core principles and strategies to kickstart your journey in the digital marketing world. 2. A/B Testing: Learn how to optimize campaigns through data-driven testing to achieve better results. 3. Content Marketing: Master the art of creating engaging, valuable content that attracts and retains your target audience. 4. Conversion Rate Optimization: Turn visitors into loyal customers by improving your website's conversion rates. 5. Email Marketing: Discover proven techniques for building effective email campaigns that drive engagement. 6. Social Media Marketing (Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok): Dominate the world of social platforms with tailored strategies for each channel. 7. Search Engine Optimization (SEO): Get your website ranked higher on search engines and maximize organic traffic. 8. Pay-Per-Click Advertising (PPC): Learn how to execute cost-effective paid campaigns that bring measurable ROI. 9. YouTube and Micro Video Marketing: Harness the power of video content to captivate and grow your audience. 10. Marketing Automation & Tools: Streamline your processes with tools like Google Tag Manager and automation strategies. 11. Influencer Marketing: Build partnerships with influencers to amplify your brand's reach. 12. Web Analytics: Track and analyze your performance with precision to continually improve results. 13. Amazon Marketplace: Unleash the potential of e-commerce by mastering Amazon’s marketplace strategies. 14. Website Development & Graphic Designing: Create visually stunning and user-friendly websites that reflect your brand's identity. 15. Advanced Blogging & Content Strategy: Write compelling blogs and implement strategic plans to boost engagement. 16. Affiliate Marketing & Freelancing: Explore additional income streams through partnerships and freelancing opportunities. 17. Sales Mastery & Lead Generation: Perfect the art of selling and generating high-quality leads. 18. Digital Brand Promotion & Personal Branding: Build and promote a digital identity that sets you apart. 19. Search Engine Marketing (SEM) & Link Building: Drive traffic with paid search strategies and strong backlink profiles. 20. Success in Digital Marketing: Discover timeless principles and case studies that guarantee sustained growth. Who Is This Book For? Whether you're a beginner trying to understand the fundamentals or an expert looking to refine your skills, this book caters to all experience levels. Entrepreneurs, business owners, students, freelancers, and marketers will find actionable insights and techniques to elevate their marketing game. Why Choose This Book? Unlike other resources that focus on a few areas of digital marketing, this guide offers a holistic approach. Covering 40 essential categories, it ensures you stay ahead of the curve in every aspect of digital marketing, from social media trends to advanced technical skills. Dive into "Digital Marketing: Mastering the Art of Online Growth " and embark on a journey to become a digital marketing expert. Whether you're looking to grow your business, boost your personal brand, or build a career in marketing, this book is your one-stop solution. Don’t just adapt to the digital world—thrive in it!