Mathematical Models In Marketing
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Mathematical Models And Methods In Marketing
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Author : Frank Myron Bass
language : en
Publisher:
Release Date : 1961
Mathematical Models And Methods In Marketing written by Frank Myron Bass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Marketing categories.
Mathematical Models In Marketing
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Author : Robert G. Murdick
language : en
Publisher:
Release Date : 1970
Mathematical Models In Marketing written by Robert G. Murdick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.
Mathematical Models In Marketing
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Author : Ursula H. Funke
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-17
Mathematical Models In Marketing written by Ursula H. Funke and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Mathematics categories.
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
Mathematical Models And Methods In Marketing
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Author : Frank Myron Bass
language : en
Publisher:
Release Date : 2012-03-01
Mathematical Models And Methods In Marketing written by Frank Myron Bass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-01 with categories.
Contributing Authors Include Robert S. Weinberg, Paul Stillson, E. Leonard Arnoff, And Many Others.
Introduction To Mathematical Models In Market And Opinion Research
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Author : T. Harder
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Introduction To Mathematical Models In Market And Opinion Research written by T. Harder and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated.
Quantitative Modelling In Marketing And Management Second Edition
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Author : Luiz Moutinho
language : en
Publisher: World Scientific
Release Date : 2015-11-06
Quantitative Modelling In Marketing And Management Second Edition written by Luiz Moutinho and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with Business & Economics categories.
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.
Mathematical Models In Marketing
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Author : Ursula H Funke
language : en
Publisher: Springer
Release Date : 2014-01-15
Mathematical Models In Marketing written by Ursula H Funke and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-15 with categories.
Mathematical Models In Marketing
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Author : Ursula H. Funke
language : en
Publisher:
Release Date : 1976
Mathematical Models In Marketing written by Ursula H. Funke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
Mathematical Models Of Distribution Channels
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Author : Charles A. Ingene
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-01-27
Mathematical Models Of Distribution Channels written by Charles A. Ingene and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-27 with Business & Economics categories.
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
Mathematical Models And Marketing Management
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Author : Robert Dow Buzzell
language : en
Publisher:
Release Date : 1964
Mathematical Models And Marketing Management written by Robert Dow Buzzell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Marketing categories.
Study on the value of simulation in operational research in respect of marketing management - covers the use and limitations of mathematical models in publicity, price-setting, market demand, etc., and includes administrative aspects and decision making. References and diagrams.