Mcluhan In Reverse
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Mcluhan In Reverse
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Author : Robert K. Logan
language : en
Publisher: Peter Lang Us
Release Date : 2021
Mcluhan In Reverse written by Robert K. Logan and has been published by Peter Lang Us this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Mass media categories.
McLuhan in Reverseproposes two new and startling theses about Marshall McLuhan's body of work. The first argues that despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan's GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." While McLuhan's famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.
Mcluhan Or Modernism In Reverse
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Author : Glenn Willmott
language : en
Publisher: Theory / Culture
Release Date : 1996
Mcluhan Or Modernism In Reverse written by Glenn Willmott and has been published by Theory / Culture this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Philosophy categories.
An examination of the life and work of Marshall McLuhan who coined the term "global village" and, in the light of postmodernism and technology, informed current critical thought regarding the media. Wilmott retraces and synthesizes McLuhan's work and re-reads his literary and cultural projects integrating New Criticism and Marxism into the discourses on art, politics, and technology. Within the context of postmodernism, the critic does not seem as eccentric as he once did in the 1960s and as the author states in the introduction his "self-experiment...uncannily reflects the desires and limits of our own." Paper edition (unseen), $19.95. Canadian card order number C95-932946-3. Annotation copyright by Book News, Inc., Portland, OR
Understanding New Media
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Author : Robert K. Logan
language : en
Publisher: Peter Lang
Release Date : 2010
Understanding New Media written by Robert K. Logan and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Mass media categories.
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
Mcluhan A Guide For The Perplexed
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Author : W. Terrence Gordon
language : en
Publisher: A&C Black
Release Date : 2010-02-25
Mcluhan A Guide For The Perplexed written by W. Terrence Gordon and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-25 with Social Science categories.
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Digital Mcluhan
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Author : Paul Levinson
language : en
Publisher: Routledge
Release Date : 2003-09-02
Digital Mcluhan written by Paul Levinson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Philosophy categories.
Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium. Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.
Marshall Mcluhan Theoretical Elaborations
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Author : Gary Genosko
language : en
Publisher: Taylor & Francis
Release Date : 2005
Marshall Mcluhan Theoretical Elaborations written by Gary Genosko and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Cybernetics categories.
This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.
The Essential Mcluhan
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Author : Eric Mcluhan
language : en
Publisher: Basic Books
Release Date : 1996-07-12
The Essential Mcluhan written by Eric Mcluhan and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-07-12 with Language Arts & Disciplines categories.
Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation.“Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified.”From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
Laws Of Media
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Author : Marshall McLuhan
language : en
Publisher:
Release Date : 1988
Laws Of Media written by Marshall McLuhan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Language Arts & Disciplines categories.
In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future.
Marshall Mcluhan
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Author : Philip Marchand
language : en
Publisher: MIT Press
Release Date : 1998
Marshall Mcluhan written by Philip Marchand and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Biography & Autobiography categories.
A new look at the man who gave us ideas "the medium is the message" and "global village".
Understanding Media
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Author : Marshall McLuhan
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-09-04
Understanding Media written by Marshall McLuhan and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-04 with categories.
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.