Means End Laddering
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Understanding Consumer Decision Making
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Author : Thomas J. Reynolds
language : en
Publisher: Psychology Press
Release Date : 2001-05
Understanding Consumer Decision Making written by Thomas J. Reynolds and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05 with Business & Economics categories.
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Understanding Consumer Decision Making
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Author : Thomas J. Reynolds
language : en
Publisher: Psychology Press
Release Date : 2001-05-01
Understanding Consumer Decision Making written by Thomas J. Reynolds and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-01 with Business & Economics categories.
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Means End Laddering
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Author : Else Verbruggen
language : nl
Publisher:
Release Date : 1995
Means End Laddering written by Else Verbruggen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Laddering And Means End Chain Theory A Literature Survey
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Author : N. G. Castelein
language : en
Publisher:
Release Date : 1992
Laddering And Means End Chain Theory A Literature Survey written by N. G. Castelein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
A Ladder To The Sky
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Author : John Boyne
language : en
Publisher: Hogarth
Release Date : 2018-11-13
A Ladder To The Sky written by John Boyne and has been published by Hogarth this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-13 with Fiction categories.
“A satire of writerly ambition wrapped in a psychological thriller . . . An homage to Patricia Highsmith, Oscar Wilde and Edgar Allan Poe, but its execution is entirely Boyne’s own.”—Ron Charles, The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE WASHINGTON POST AND MINNEAPOLIS STAR TRIBUNE Maurice Swift is handsome, charming, and hungry for fame. The one thing he doesn’t have is talent—but he’s not about to let a detail like that stand in his way. After all, a would-be writer can find stories anywhere. They don’t need to be his own. Working as a waiter in a West Berlin hotel in 1988, Maurice engineers the perfect opportunity: a chance encounter with celebrated novelist Erich Ackermann. He quickly ingratiates himself with the powerful – but desperately lonely – older man, teasing out of Erich a terrible, long-held secret about his activities during the war. Perfect material for Maurice’s first novel. Once Maurice has had a taste of literary fame, he knows he can stop at nothing in pursuit of that high. Moving from the Amalfi Coast, where he matches wits with Gore Vidal, to Manhattan and London, Maurice hones his talent for deceit and manipulation, preying on the talented and vulnerable in his cold-blooded climb to the top. But the higher he climbs, the further he has to fall. . . . Sweeping across the late twentieth century, A Ladder to the Sky is a fascinating portrait of a relentlessly immoral man, a tour de force of storytelling, and the next great novel from an acclaimed literary virtuoso. Praise for A Ladder to the Sky “Boyne's mastery of perspective, last seen in The Heart's Invisible Furies, works beautifully here. . . . Boyne understands that it's far more interesting and satisfying for a reader to see that narcissist in action than to be told a catchall phrase. Each step Maurice Swift takes skyward reveals a new layer of calumny he's willing to engage in, and the desperation behind it . . . so dark it seems almost impossible to enjoy reading A Ladder to the Sky as much as you definitely will enjoy reading it.”—NPR “Delicious . . . spins out over several decades with thrilling unpredictability, following Maurice as he masters the art of co-opting the stories of others in increasingly dubious ways. And while the book reads as a thriller with a body count that would make Highsmith proud, it is also an exploration of morality and art: Where is the line between inspiration and thievery? To whom does a story belong?”—Vanity Fair
Interpreting Consumer Choice
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Author : Gordon Foxall
language : en
Publisher: Routledge
Release Date : 2009-09-10
Interpreting Consumer Choice written by Gordon Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
The Ai Ladder
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Author : Rob Thomas
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2020-04-30
The Ai Ladder written by Rob Thomas and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-30 with Computers categories.
AI may be the greatest opportunity of our time, with the potential to add nearly $16 trillion to the global economy over the next decade. But so far, adoption has been much slower than anticipated, or so headlines may lead you to believe. With this practical guide, business leaders will discover where they are in their AI journey and learn the steps necessary to successfully scale AI throughout their organization. Authors Rob Thomas and Paul Zikopoulos from IBM introduce C-suite executives and business professionals to the AI Ladder—a unified, prescriptive approach to help them understand and accelerate the AI journey. Complete with real-world examples and real-life experiences, this book explores AI drivers, value, and opportunity, as well as the adoption challenges organizations face. Understand why you can’t have AI without an information architecture (IA) Appreciate how AI is as much a cultural change as it is a technological one Collect data and make it simple and accessible, regardless of where it lives Organize data to create a business-ready analytics foundation Analyze data, and build and scale AI with trust and transparency Infuse AI throughout your entire business and create intelligent workflows
Networks In Marketing
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Author : Dawn Iacobucci
language : en
Publisher: SAGE
Release Date : 1996-08-07
Networks In Marketing written by Dawn Iacobucci and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-08-07 with Business & Economics categories.
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.
Indonesia S Population
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Author : Leo Suryadinata
language : en
Publisher: Institute of Southeast Asian Studies
Release Date : 2003
Indonesia S Population written by Leo Suryadinata and has been published by Institute of Southeast Asian Studies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Social Science categories.
Presenting an analysis of basic information contained in the official Indonesian census conducted in the year 2000, this book focuses on Indonesian ethnicity and religion and their relevance to the study of politics.
Fundamentals Of Marketing Research
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Author : Scott M. Smith
language : en
Publisher: SAGE
Release Date : 2005
Fundamentals Of Marketing Research written by Scott M. Smith and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.