Measurement In Marketing Research
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Measurement In Marketing Research
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Author : Thomas Salzberger
language : en
Publisher: Edward Elgar Publishing
Release Date : 2009
Measurement In Marketing Research written by Thomas Salzberger and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Dataindsamling categories.
The future of measurement in marketing is about to be set. This title will raise researchers' awareness of measurement issues and contributes to a transfer of knowledge from psychometrics into marketing research.
Marketing Research
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Author : Raymond A. Kent
language : en
Publisher: Cengage Learning
Release Date : 1999
Marketing Research written by Raymond A. Kent and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
With the increase in interest in market research and market research techniques, this text is timely. Marketing Research is fully revised and up-dated to incorporate the effects of market research in industry. It begins by putting market research in context within different types of firms. An analysis of data collection, measurement, and analysis provides the reader with many different techniques from which to choose. Studies and research are used to present and support the techniques. Students are also taught how to design and conduct their own research, from start to finish.
Measurement In Marketing
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Author : Hans Baumgartner
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-09-12
Measurement In Marketing written by Hans Baumgartner and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-12 with Business & Economics categories.
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.
Marketing Research
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Author : Donald S. Tull
language : en
Publisher: MacMillan Publishing Company
Release Date : 1990
Marketing Research written by Donald S. Tull and has been published by MacMillan Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Marketing Research
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Author : Donald S. Tull
language : en
Publisher:
Release Date : 1976
Marketing Research written by Donald S. Tull and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Measurement And Research Methods In International Marketing
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Author : Marko Sarstedt
language : en
Publisher: Emerald Group Publishing
Release Date : 2011-08-23
Measurement And Research Methods In International Marketing written by Marko Sarstedt and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-23 with Business & Economics categories.
Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
Essentials Of Marketing Research Part Ii
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Author :
language : en
Publisher: Bookboon
Release Date :
Essentials Of Marketing Research Part Ii written by and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Research
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Author : Donald S. Tull
language : en
Publisher: MacMillan Publishing Company
Release Date : 1984
Marketing Research written by Donald S. Tull and has been published by MacMillan Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Handbook Of Marketing Scales
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Author : William O. Bearden
language : en
Publisher: SAGE Publications
Release Date : 1999-11-12
Handbook Of Marketing Scales written by William O. Bearden and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-12 with Business & Economics categories.
`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.
Market Research Handbook
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Author : Jie Xu
language : en
Publisher: iUniverse
Release Date : 2005
Market Research Handbook written by Jie Xu and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Markedsanalysebranche categories.
The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.