Measuring Return On Investment
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Roi Fundamentals
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Author : Patricia Pulliam Phillips
language : en
Publisher: John Wiley & Sons
Release Date : 2008-02-08
Roi Fundamentals written by Patricia Pulliam Phillips and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-08 with Business & Economics categories.
ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. ROI Fundamentals outlines the basic ROI Methodology and shows why measuring return on investment is such a valuable process. The book highlights the benefits of implementing an effective ROI model and also reveals the challenges organizations face when incorporating the ROI Methodology. Using real-world examples from international companies, the authors explore the types of organizations that are best suited for the ROI Methodology and suggest the optimal time to implement it. The book also offers step-by-step information for planning an effective ROI evaluation.
Measuring Return On Investment
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Author : Jack J. Phillips
language : en
Publisher: ASTD
Release Date : 1994
Measuring Return On Investment written by Jack J. Phillips and has been published by ASTD this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
This title presents numerous case studies on how to prove the dollar-for-dollar ROI and worth of training and development programs.
How To Measure The Roi Return On Investment Of Your Digital Marketing Actions
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Author : Reginaldo Osnildo
language : en
Publisher: Reginaldo Osnildo
Release Date :
How To Measure The Roi Return On Investment Of Your Digital Marketing Actions written by Reginaldo Osnildo and has been published by Reginaldo Osnildo this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
We live in the age of data. It has never been so possible — and at the same time so challenging — to measure the impact of marketing actions on a business’s results. In the past, marketing professionals were often seen as intuitive creatives, responsible for campaigns with high emotional impact but difficult to measure. Today, this view has changed radically. Digital marketing has brought with it a revolution: everything can — and should — be measured. This book was born from the need to help entrepreneurs, marketing managers, analysts and communication professionals to master, once and for all, one of the most important concepts of today: return on investment , or simply, ROI . Measuring the ROI of digital campaigns, actions and strategies is no longer an option; it is a must for those who want to ensure the efficiency of investments and maximize results. We know, however, that the path to mastering this practice can seem complex. There are dozens of metrics, tools, attribution models and methodologies that, if misinterpreted, can lead to misguided decisions and financial losses. On the other hand, when applied well, these same elements transform digital marketing into a true growth machine, data-driven, predictable and scalable. Throughout the chapters, you will find a practical, direct and didactic approach. Don't expect long theoretical digressions or magic formulas. What we offer here is a structured method that begins with the correct definition of objectives and metrics, goes through data collection and analysis, and culminates in the strategic interpretation of the results. This book is for those who want to go beyond vanity metrics and learn how to measure what really matters: how much each real invested in digital marketing is returning to the business. For those who want to prove the effectiveness of their actions and have confidence when presenting reports to partners, investors or leaders. For those who want to professionalize their performance in the digital environment and build strategies based on data, not guesswork. Whether you are a beginner wanting to understand the fundamentals or an experienced professional looking to deepen your mastery of the subject, this content was designed to be a complete and transformative guide . Get ready to dive into a world where numbers and creativity go hand in hand. By the end of this book, you will have not only the knowledge but also the practical tools needed to measure, analyze and optimize the ROI of your digital marketing actions. Your next big achievement could be in the ability to measure and interpret data that this book will help you master. Yours sincerely Reginaldo Osnildo
Return On Investment In Training And Performance Improvement Programs
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Author : Jack J. Phillips
language : en
Publisher: Routledge
Release Date : 2003
Return On Investment In Training And Performance Improvement Programs written by Jack J. Phillips and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The second edition of this book guides you through a proven, results-based approach to calculating the Return on Investment in training and performance improvement programs. Phillips provides you with the tools to identify the key indicators for measurement and how to measure them effectively.
Measuring Investment Performance
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Author : David Spaulding
language : en
Publisher: McGraw-Hill Companies
Release Date : 1997
Measuring Investment Performance written by David Spaulding and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business enterprises categories.
Measuring Investment Performance is the new bible for measuring performance in the money management industry. Working under the assumption that statistics used to measure performance should be appropriate, consistent, bias-free, and standardized, financial management consultant David Spaulding delivers an insightful (and often witty) resource for guaranteeing that you are acting appropriately and with the greatest chance of success as a financial advisor or, if you are an investor, that you or your company are in the correct investment every time.
Measuring Returns On Investment
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Author : Nigeria. Federal Ministry of Economic Development and Reconstruction. Economic Planning Unit
language : en
Publisher:
Release Date : 1970
Measuring Returns On Investment written by Nigeria. Federal Ministry of Economic Development and Reconstruction. Economic Planning Unit and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Investments categories.
Return On Investment Crash Course
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Author : IntroBooks
language : en
Publisher: IntroBooks
Release Date : 2018-02-22
Return On Investment Crash Course written by IntroBooks and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-22 with Business & Economics categories.
Since the dawn of time, we have been interested in knowing the returns we can get when we invest time or money in anything. It didn’t always have a formula to calculate or measure the return, but there was the interest of knowing what a person will get out of the investment he makes. Whether it is profit or loss in terms of money or returns in kind, knowing that return can be expected makes a venture desirable. The word “returns” has a very special place in business. Every business venture begins by identifying how the venture will enable the business owner to earn returns from the investment they make. Returns on Investment (ROI) is the result of our need to find out what we could earn through an opportunity or a prospect. It compares the costs involved with the benefits that stem through the opportunity. It helps the person find out if they will be able to earn more than the costs that are involved which eventually results in a profit. Everyone is interested in knowing if they will be able to earn more than what they invest or spend on a venture.
Project Management Roi
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Author : Jack J. Phillips
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-20
Project Management Roi written by Jack J. Phillips and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-20 with Business & Economics categories.
Business & Economics/Project Management An exclusive portal to the methods and tools the ROI Institute uses to determine return on investment in project management To survive this modern age of financially skeptical "show me the ROI" investors, it is a crucial step for companies to develop an effective project management strategy in order to stay ahead of the curve and achieve success. Project Management ROI takes the guesswork out of determining how to monetarily value projects by teaching the time-tested Return on Investment (ROI) methodology. It presents these results-based concepts in a methodical, reproducible manner that project managers, executives, and analysts can use as a validated reference for future projects. This book focuses on an array of measures to forecast project value and collect data during and after implementation, including reaction, learning, application and implementation, impact, return on investment, and intangibles. Project Management ROI: Is the first book from the renowned ROI Institute to focus on project management ROI Provides both the tools and methodology for measuring the ROI of project management investments Will help project managers discover the value of specific project management solutions to justify project expenditures
Managing And Measuring Return On Marketing Investment
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Author : Karen V. Beaman
language : en
Publisher:
Release Date : 2008
Managing And Measuring Return On Marketing Investment written by Karen V. Beaman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.