Meatball Sundae
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Meatball Sundae
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Author : Seth Godin
language : en
Publisher: Penguin
Release Date : 2007-12-27
Meatball Sundae written by Seth Godin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-27 with Business & Economics categories.
Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords. I don't care, as long as it's shiny and new. Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs, yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t. The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces Will It Blend? videos that demolish golf balls, coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he'll convince you that it's worth the effort.
Meatball Sundae
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Author : Seth Godin
language : en
Publisher: Hachette UK
Release Date : 2011-02-03
Meatball Sundae written by Seth Godin and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-03 with Business & Economics categories.
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.
Meatball Sundae
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Author : Seth Godin
language : en
Publisher:
Release Date : 2008
Meatball Sundae written by Seth Godin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Summary Meatball Sundae
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-28
Summary Meatball Sundae written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-28 with Business & Economics categories.
The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?". This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice cream sundaes taste good. In his book, the author explains that the same thing is happening in marketing today. Think of traditional marketing vehicles as being like meatballs. Many successful companies have been built from the ground up using conventional marketing strategies and techniques. When these companies try and add in the new marketing devices like social networks, blogs, Google and all the other interesting stuff, it doesn't work. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Meatball Sundae" and find out how to make the right combinations and start making superior ice cream sundaes.
Meatball Sundae The Talent Powered Organization The Breakthrough Company Additional Information
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Author : Seth Godin
language : en
Publisher:
Release Date : 2008
Meatball Sundae The Talent Powered Organization The Breakthrough Company Additional Information written by Seth Godin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Marketing Greatest Hits
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Author : Kevin Duncan
language : en
Publisher: A&C Black
Release Date : 2010-09-01
Marketing Greatest Hits written by Kevin Duncan and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-01 with Business & Economics categories.
Part of the Greatest Hits series, Marketing Greatest Hits by Kevin Duncan is an essential resource which utilizes a effective dual approach to mastering the best ideas of modern marketing: the first ten chapters give in-depth examination of critical topics, followed by quick summaries of the most talked about and thought-provoking work from the best business books published, including The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. The book will help you stay up-to-date on how to navigate the ever-changing landscape of marketing and distills an enormous amount of information on the best ideas and insight into memorable digests which will enable you to finally cross off “must reads” from your business reading list.
The Scribe Method
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Author : Tucker Max
language : en
Publisher: Lioncrest Publishing
Release Date : 2021-04-15
The Scribe Method written by Tucker Max and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-15 with Reference categories.
Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Friction Is Fiction The Future Of Content Media And Business Black And White Edition
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Author : Gerd Leonhard
language : en
Publisher: Lulu.com
Release Date : 2010-05-06
Friction Is Fiction The Future Of Content Media And Business Black And White Edition written by Gerd Leonhard and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-06 with Internet marketing categories.
Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1
Free Prize Inside
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2006-03-02
Free Prize Inside written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-02 with Business & Economics categories.
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
Iphone Application Development All In One For Dummies
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Author : Neal Goldstein
language : en
Publisher: John Wiley & Sons
Release Date : 2010-03-30
Iphone Application Development All In One For Dummies written by Neal Goldstein and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-30 with Computers categories.
One-stop shopping for every aspect of iPhone development! Whether you're a beginning programmer who wants to build an application for your iPhone or you're a professional developer looking to leverage the marketing power of the open iPhone SDK, this helpful guide has your needs covered. iPhone enthusiast and developer Neal Goldstein shows you the ins and outs of developing applications for the iPhone and iPod Touch and explains how to get your apps into the AppStore and market and sell them. You'll learn the basics of getting started, download the SDK, context-based design, and fill your toolbox. Clear, easy-to-understand steps walk you through programming with Objective C or Cocoa and show you how to develop games and graphics. Plus, you'll discover how to design specifically for mobile apps. Aimed at both novice and seasoned developers who are interested in developing iPhone and iPod Touch applications Shows you how to get started, download the SDK, and fill your toolbox Walks you through developing games and graphics Explains how to gets your apps into the AppStore and sell them Getting started developing your own applications today with this fun and friendly guide. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Note: Apple's iOS SDK tools are only accessible on Intel-powered Mac and MacBook devices.